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Statcounter
by Statcounter
What Statcounter is
Statcounter provides real-time website analytics covering visitor activity, location, device, navigation path and visit history. Session Replay lets users watch recorded browsing sessions, while interactive heatmaps show attention areas, overlooked elements and clicks on non-link elements. Reports include traffic sources, visitor locations and engagement, system statistics, popular pages and exit links. Conversion tracking measures visitors meeting a site goal, and paid-traffic analysis identifies repeat ad clicks by IP address. Google Ads integration connects campaign details with visitor sessions; Premium Plus also includes UTM campaign tracking. Installation uses a small code snippet, with guides for more than 70 platforms. Basic is free forever with 5,000 sessions monthly and 14 days of retention. Premium costs €9 per month for 20,000 sessions and three years’ retention; Premium Plus costs €19 per month for 20,000 sessions and five years. All listed plans show zero monthly recordings.
Who it suits
Statcounter suits website owners needing visitor analytics, recordings, heatmaps, campaign tracking or API-based analysis. Its plans fit users comparing session limits and retention periods.
What it does well
- Real-time visitor activity and navigation reporting
- Session Replay and interactive heatmaps
- Guides cover more than 70 installation platforms
- API access and CSV export on Premium
- 30-day trial requires no credit card
What to know first
- Free plan limits data to 5,000 sessions monthly
- Basic retains data for 14 days
- All listed plans show zero monthly recordings
- Google Ads IP blocking requires manual action
Limits
Basic is free forever with 5,000 sessions per month, 14 days of data retention, and zero monthly recordings. Premium allows 20,000 sessions monthly and three years of retention; Premium Plus keeps 20,000 sessions and extends retention to five years. Session replay recordings are an additional priced selection.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Basic | 5,000 sessions/month · 14 days data retention · 0 monthly recordings | Free |
| Premium Plus | Monthly; save 10% with yearly billing · 20,000 sessions/month starting tier · 5 years data retention · session replay priced separately | €19 a month |
| Premium | Monthly; save 10% with yearly billing · 20,000 sessions/month starting tier · 3 years data retention · session replay priced separately | €9 a month |
As statcounter.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Statcounter website
- Choose the free plan or start the 30-day trial
- Add the Statcounter code snippet to your website
- Follow the installation guide for your platform
- Use the web, desktop, mobile, or API access provided by your plan
Verdict
Statcounter combines traffic reporting with replay, heatmaps, conversion and campaign analysis. Compare session allowances, retention and recording availability carefully across the plans.
Questions
Does Statcounter have a free plan?
Yes. Basic is free forever and includes 5,000 sessions per month with 14 days of data retention.
How much do the paid plans cost?
Premium costs €9 per month, billed monthly. Premium Plus costs €19 per month, billed monthly.
Is there a free trial?
Yes. Statcounter offers a 30-day trial without requiring a credit card, and you can downgrade to the free plan anytime.
Which platforms does Statcounter support?
Statcounter lists Android, API, iOS, web, and Windows platforms. Installation guides cover more than 70 platforms, including WordPress, Shopify, Wix, and Squarespace.
Does Statcounter provide API access?
Yes. Premium includes API access and CSV report export for further analysis or custom scripts, reports, widgets, and apps.
Does Statcounter integrate with Google Ads?
Premium Plus includes Google Ads integration and UTM campaign tracking. The integration connects ad and campaign details with visitor sessions and supports manual IP blocking or unblocking.
Facts from Statcounter's own pages
- API access
- Yes · secure.statcounter.com, 21 Sept 2026
- API and export
- Premium includes API access and CSV report export for further analysis or custom scripts, reports, widgets, and apps. · statcounter.com, 12 Oct 2026
- Conversion and paid traffic
- Conversion tracking measures the share of landing-page visitors who meet a website goal, while paid traffic analysis identifies repeat ad clicks by IP address. · statcounter.com, 12 Oct 2026
- Founded
- 1999 · statcounter.com, 28 Sept 2026
- Free plan
- Yes · secure.statcounter.com, 21 Sept 2026
- Free plan limits
- The Basic free-forever plan includes 5,000 sessions per month and 14 days of data retention; session replay recordings are an additional priced selection. · statcounter.com, 12 Oct 2026
- Google Ads
- The Google Ads integration associates ad and campaign details with visitor sessions and lets users block or unblock IP addresses from Statcounter. · statcounter.com, 12 Oct 2026
- Google Ads data handling
- Statcounter says IP blocking through its Google Ads integration is manual and requires the user to initiate it, and says it does not share Google Ads account data with third parties. · statcounter.com, 12 Oct 2026
- Headquarters
- Dublin, Ireland · statcounter.com, 28 Sept 2026
- Heatmaps
- Interactive heatmaps show areas receiving attention, overlooked elements, and clicks on elements that are not links. · statcounter.com, 12 Oct 2026
- Integrations
- Premium Plus includes Google Ads integration and UTM campaign tracking; Statcounter also describes syncing Google keyword data. · statcounter.com, 12 Oct 2026
- Mobile apps
- Statcounter lists apps for iOS, Android, and Windows, and says its mobile app can send alerts when individual visitors return. · statcounter.com, 12 Oct 2026
- Purpose
- Statcounter provides real-time website analytics that show visitor activity, location, device, navigation path, and visit history. · statcounter.com, 12 Oct 2026
- Session recordings
- Yes · secure.statcounter.com, 21 Sept 2026
- Session replay
- Session Replay records visitor sessions so users can watch what visitors saw and did while browsing a site. · statcounter.com, 12 Oct 2026
- Support
- Premium includes live chat support, and the site also lists contact support and installation guides. · statcounter.com, 12 Oct 2026
- Traffic reports
- The reports dashboard includes traffic sources, visitor locations and engagement, system statistics, popular pages, and exit links. · statcounter.com, 12 Oct 2026
- Trial
- The site offers a 30-day trial without requiring a credit card and says users can downgrade to the free plan anytime. · statcounter.com, 12 Oct 2026
- Website installation
- Statcounter says installation uses a small code snippet and provides step-by-step guides for over 70 platforms, including WordPress, Shopify, Wix, and Squarespace. · statcounter.com, 12 Oct 2026
Where Statcounter stands on Freedom251
- Web analytics tools#24 of 142
- Website Analytics#19 of 32