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ActionLab Analytics

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What ActionLab Analytics is

ActionLab Analytics is a website analytics product that turns traffic data into insights and recommended next steps delivered by daily email. Its AI analyzes traffic patterns for trends, anomalies, issues, and growth opportunities. The real-time dashboard shows visitors, active pages, country, and device details, and refreshes every 30 seconds. The product includes event tracking, conversion funnels, and click heatmaps. Ecommerce reporting covers revenue, orders, and average order value; ActionLab says it automatically detects Shopify, WooCommerce, and BigCommerce. Google Search Console integration displays keyword rankings, impressions, clicks, click-through rate, and average position.

ActionLab also offers a GA4 import bridge using OAuth and a REST API with API key authentication for use in custom dashboards, BI tools, Google Sheets, or Slack alerts. Its listed integrations include site builders, ecommerce platforms, frameworks, and hosting services. The free plan supports 100,000 events per month, one site, three team members, six-month retention, AI insights with email reports, and heatmaps for the top three pages. Paid plans start at $14 per month. ActionLab describes its tracking as cookie-free and fingerprint-free, without visitor personal identifiers. It says it does not provide cross-session identity, cross-device tracking, or remarketing audience building.

Who it suits

ActionLab suits teams working on content sites, SaaS landing pages, marketing sites, blogs, ecommerce product pages, and agency projects. It is a fit for users who want traffic analytics, AI recommendations, and options to connect data with ecommerce, SEO, or external tools.

What it does well

  • Free plan includes 100,000 events per month.
  • Dashboard shows live visitors, pages, country, and device.
  • Daily email delivers AI insights and recommended next steps.
  • Ecommerce reports revenue, orders, and average order value.
  • REST API connects analytics to dashboards, BI tools, Sheets, or Slack.

What to know first

  • Free plan limits heatmaps to the top three pages.
  • Free plan includes one site and three team members.
  • Free plan retains data for six months.
  • No cross-session identity, cross-device tracking, or remarketing audiences.

Limits

The Free plan allows 100,000 events per month, one site, three team members, and six-month data retention. Its heatmaps cover the top three pages. Paid plans start at $14 per month and increase the listed limits and features.

Plans

PlanBilled and limitsPrice
Free$0 forever · 100K events/mo · 1 site · 3 team members · 6-month retention · AI insights + email reports · heatmaps (top 3 pages)Free
Pro$14/month or $134/yr · Save 20% · 1M events/mo · 3 sites · 5 team members · 1-year retention · AI analyst chat · ecommerce tracking · GA4 import + GSC · unlimited heatmaps · public API$14 a month
Enterprise$49/month or $470/yr · Save 20% · 10M events/mo · unlimited sites and members · 2-year retention · unlimited AI chat · shared public dashboards$49 a month

As actionlabanalytics.com lists them, read 5 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit the ActionLab Analytics website.
  2. Choose the Free plan or a paid plan.
  3. Add the site you want to analyze within the plan's site allowance.
  4. Use a listed integration or framework connection for your site.
  5. Connect Google Search Console, import GA4 history, or use the REST API as needed.

Verdict

Choose ActionLab if you want a free analytics plan with AI insights, email reports, and live traffic details, or need ecommerce and SEO reporting. The free tier has event, site, team, retention, and heatmap limits. Look elsewhere if you need cross-device tracking or remarketing audience building.

Questions

Is ActionLab Analytics free?

Yes. Its Free plan is billed at $0 forever. Paid plans start at $14 per month.

What does the Free plan include?

It includes 100,000 events per month, one site, three team members, six-month retention, AI insights with email reports, and heatmaps for the top three pages.

Which platforms does ActionLab support?

It is available on the web and through an API. Its integrations page lists WordPress, Squarespace, Wix, Webflow, Ghost, Framer, Shopify, WooCommerce, and multiple frameworks and hosting services.

Does ActionLab offer a free trial?

No. The listed pricing includes a Free plan and paid plans, with no free trial.

What are the paid plans?

Pro costs $14 per month or $134 per year and includes 1 million events per month, three sites, five team members, one-year retention, AI analyst chat, ecommerce tracking, GA4 import and Google Search Console, unlimited heatmaps, and a public API. Enterprise costs $49 per month or $470 per year and includes 10 million events per month, unlimited sites and members, two-year retention, unlimited AI chat, and shared public dashboards.

What visitor tracking does ActionLab provide?

ActionLab says its tracking uses no cookies or fingerprints and does not collect visitor personal identifiers. It does not provide cross-session identity, cross-device tracking, or remarketing audience building.

Facts from ActionLab Analytics's own pages

AI insights
Its AI analyzes traffic patterns and surfaces trends, anomalies, issues, growth opportunities, and recommendations. · actionlabanalytics.com, 5 Oct 2026
API
The site describes a REST API with API key authentication for using analytics in custom dashboards, BI tools, Google Sheets, or Slack alerts. · actionlabanalytics.com, 5 Oct 2026
API access
Yes · actionlabanalytics.com, 24 Sept 2026
Audience
The maker says the product is suited to content sites, SaaS landing pages, marketing sites, blogs, ecommerce product pages, and agencies. · actionlabanalytics.com, 5 Oct 2026
Conversion funnels
Yes · actionlabanalytics.com, 24 Sept 2026
Data handling
The privacy policy says visitor IP addresses are used transiently for GeoIP lookup and immediately discarded, and analytics data is stored in ClickHouse. · actionlabanalytics.com, 5 Oct 2026
Data retention
limited · actionlabanalytics.com, 24 Sept 2026
Ecommerce
The product reports revenue, orders, and average order value and says it auto-detects Shopify, WooCommerce, and BigCommerce. · actionlabanalytics.com, 5 Oct 2026
Ecommerce tracking
Yes · actionlabanalytics.com, 24 Sept 2026
Event tracking
Yes · actionlabanalytics.com, 24 Sept 2026
Free plan
Yes · actionlabanalytics.com, 24 Sept 2026
GA4 migration
ActionLab offers a GA4 import bridge using OAuth to import historical dimensions and metrics. · actionlabanalytics.com, 5 Oct 2026
Heatmaps
Click heatmaps show where visitors click on pages; the Free plan limits heatmaps to the top three pages. · actionlabanalytics.com, 5 Oct 2026
Integrations
The integrations page lists WordPress, Squarespace, Wix, Webflow, Ghost, Framer, Shopify, WooCommerce, and multiple frameworks and hosting services. · actionlabanalytics.com, 5 Oct 2026
Limits
ActionLab says it does not provide cross-session identity, cross-device tracking, or remarketing audience building. · actionlabanalytics.com, 5 Oct 2026
Live analytics
The dashboard displays real-time visitors, active pages, country, and device details, and auto-refreshes every 30 seconds. · actionlabanalytics.com, 5 Oct 2026
Privacy
The privacy policy says tracking uses no cookies or fingerprints and does not collect visitor personal identifiers; session IDs are stored in tab-scoped sessionStorage. · actionlabanalytics.com, 5 Oct 2026
Product
ActionLab describes itself as a website analytics product that synthesizes analytics and sends actionable insights and recommended next steps by daily email. · actionlabanalytics.com, 5 Oct 2026
Security
The privacy policy lists TLS encryption, bcrypt password hashing, short-lived JWTs, role-based access controls, API rate limiting, and hashed API keys. · actionlabanalytics.com, 5 Oct 2026
SEO integration
Google Search Console integration shows keyword rankings, impressions, clicks, CTR, and average position. · actionlabanalytics.com, 5 Oct 2026
Paid from
14 · actionlabanalytics.com, 24 Sept 2026

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