Side by side
Google Analytics vs Statcounter
Both stand on web analytics tools. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan API
Choose Google Analytics for free measurement across websites and apps, with reporting, funnel exploration, and Google integrations. Large enterprises that need higher limits, unsampled explorations, or enterprise-level support can look to Analytics 360.
Visit Google Analytics
Free plan AndroidAPIiPhone+2
Statcounter combines traffic reporting with replay, heatmaps, conversion and campaign analysis. Compare session allowances, retention and recording availability carefully across the plans.
Visit StatcounterThe facts
| Google Analytics | Statcounter | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | API | Android, API, iPhone, Web, Windows |
| Lowest paid plan | Free or on request | Premium: €9 a month |
| Plans published | 2 | 3 |
| Maker | Not published | Statcounter |
| Website | marketingplatform.google.com | statcounter.com |
| On web analytics tools | #20 of 142 | #24 of 142 |
Google Analytics: what it does well
- Free Google Analytics plan for businesses of every size.
- Measures customer interactions across websites and apps.
- Includes event-based measurement and funnel exploration.
- Integrates with five Google services and advertising platforms.
- Shareable reports support collaboration.
What to know first
- Data retention is limited on Google Analytics.
- Higher limits and unsampled explorations are part of Analytics 360.
Statcounter: what it does well
- Real-time visitor activity and navigation reporting
- Session Replay and interactive heatmaps
- Guides cover more than 70 installation platforms
- API access and CSV export on Premium
- 30-day trial requires no credit card
What to know first
- Free plan limits data to 5,000 sessions monthly
- Basic retains data for 14 days
- All listed plans show zero monthly recordings
- Google Ads IP blocking requires manual action
Alternatives to Google Analytics Alternatives to Statcounter The whole list