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Best Brand Tracking Software in 2026

Brand tracking software helps you monitor brand awareness, perception, competitor benchmarks, and brand equity. Tools in this category may run on the web, through an API, or on iOS and Android.

  1. 1

    Conjointly

    by Conjointly
    Free plan APIWeb

    Conjointly brings survey creation, research methods, and respondent sourcing into one platform. Check the Basic response limit and annual plan costs when choosing a tier.

    7.3 Free plan · paid from $2,895/yr Visit site
  2. 2

    Pollfish

    by Pollfish
    Free plan APIWeb

    Pollfish combines survey design, audience targeting, AI assistance, and response analysis in one platform.

    6.9 Free plan · paid from $0.95 Visit site
  3. 3

    SurveyMonkey

    by SurveyMonkey
    Free plan AndroidAPIiPhone

    SurveyMonkey offers survey creation and analytics with a free option and features for teams and enterprises.

    6.9 Free plan · paid from $30/user/mo (annual) Visit site
  4. 4

    Qualtrics

    by Qualtrics
    Free plan API

    Qualtrics offers a limited free survey account and a paid research plan with shared responses and additional question types.

    6.7 Free plan · paid from $420/mo (annual) · 30-day trial Visit site
  5. 5

    Brandr Intelligence

    Free plan Web
    6.2 Free plan · paid from $229/mo Visit site
  6. 6

    Kantar LINK AI

    Paid Web

    LINK AI combines predictive measures, channel benchmarks, and optional Kantar servicing for creative evaluation.

    5.3 Pricing on request Visit site
  7. 7

    quantilope

    by quantilope
    Paid API

    quantilope combines branching, branding, analytics, respondent-panel access, and API capabilities in a paid product.

    5.1 From $2,000/mo Visit site
  8. 8

    YouGov Surveys: Self-Serve

    by YouGov Surveys: Self-Serve
    Paid Web

    YouGov Surveys: Self-Serve offers panel-based survey creation with branching, analytics, and AI assistance. Confirm audience availability and publication restrictions before using it for research.

    4.9 From $1.50 Visit site
  9. 9

    Zappi

    by Zappi
    Paid Web

    Zappi combines consumer research workflows with AI-assisted reporting, idea screening, advertising studies, and brand tracking.

    4.9 Pricing on request Visit site
  10. 10

    BERA.ai

    Paid Web
    4.7 Pricing on request Visit site
  11. 11

    Brandmaven

    Paid Web
    4.6 Pricing on request Visit site
  12. 12

    Cleria

    Paid Web
    4.6 From $500 Visit site
  13. 13

    GWI Brand Tracking

    Paid Web
    4.6 Pricing on request Visit site
  14. 14

    Hanover Research Brand Tracker

    Paid Web
    4.5 Pricing on request Visit site
  15. 15

    Hale

    Paid Web
    4.4 Pricing on request Visit site
  16. 16

    Ipsos Brand Health Essentials

    Paid
    4.4 Pricing on request Visit site
  17. 17

    Kantar BrandHealth

    Paid Web
    4.4 Pricing on request Visit site
  18. 18

    Nepa Brand Tracking

    Paid Web
    4.4 From 15,000 SEK/mo Visit site
  19. 19

    OnePulse Brand Tracking

    Paid AndroidiPhoneWeb
    4.4 Visit site
  20. 20

    Latana

    Paid Web
    4.3 From €7,900/yr Visit site
  21. 21

    Kantar BrandZ

    Paid
    4.1 Pricing on request Visit site
  22. 22

    Outward Intelligence

    Paid Web
    4.1 Pricing on request Visit site
  23. 23

    Quno Brand Tracking

    Paid Web
    4.0 Pricing on request Visit site
  24. 24

    Reason8

    Paid Web
    4.0 Pricing on request Visit site
  25. 25

    Toluna TEMPO Xpress

    Paid Web
    4.0 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

Compare free plans, trial terms, paid starting prices, survey frequency, included responses, and supported markets. Check which measures you need, where the tool runs, and whether its licence lets you read or change the code.

Questions

Is brand tracking software available for free?

Yes. A free plan is offered by items in this category. Check its limits, included responses, survey frequency, and supported markets before relying on it.

Do these tools offer free trials?

A free trial is offered by items in this category. Check the trial length, feature limits, and whether payment details are required.

What pricing should I expect?

Pricing varies. Brandr Intelligence lists paid plans from $229 per month, Cleria lists pricing from $500, and other listed products show pricing on request.

Which platforms can brand tracking tools use?

Items in this category run on web, API, iOS, or Android platforms. Check the product details for the platform you need.

What should I compare besides price?

Compare awareness and perception measures, competitor benchmarking, brand equity dashboards, survey frequency, included responses, and supported markets.

Does a free plan mean the software is open source?

No. If you need to read or change the code, check the product's licence separately from its free-plan terms.

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