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YouGov Surveys: Self-Serve
What YouGov Surveys: Self-Serve is
YouGov Surveys: Self-Serve is a paid web survey tool for market research teams. It combines survey building with access to YouGov respondents, allowing targeting of general or niche audiences through more than 2 million profiling datapoints from a panel of over 30 million verified members. Surveys support up to 30 questions, branching, response analytics, and formats including choice, image, video, text, matrix, ranking, and A/B routing questions. YouGov’s AI Agent can suggest questions and answers, while its chat can help analyze results. Surveys can launch or be scheduled, with results described as arriving within 24 hours and appearing in YouGov Crunch after closure. Self-Serve audiences are currently available in Great Britain and the United States. Pricing starts at $1.50 per survey complete and varies by configuration and audience. The product is web-based and has no free plan.
Who it suits
This tool suits market research teams needing self-service surveys and access to YouGov respondents. It fits users targeting audiences in Great Britain or the United States.
What it does well
- Up to 30 questions per survey
- Supports branching logic
- Includes response analytics
- Access to respondent panel
- AI question and analysis assistance
What to know first
- No free plan
- Self-Serve markets limited to two countries
- Results cannot be published as YouGov results
- Pricing varies by configuration
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Self-Serve | Prices start from $1.50 per survey complete; price varies by survey configuration and audience. · 30 questions | $1.50 a month |
| YouGov Surveys: Self-Serve | Per survey complete; price varies by number of questions, audience targeting, video length, and sample size. · Up to 30 questions · up to 20 answer options for supported question types · audiences in Great Britain and the United States | $1.50, paid once |
As yougov.com lists them, read 22 Sept 2026. The maker's own page has the final word.
Verdict
YouGov Surveys: Self-Serve offers panel-based survey creation with branching, analytics, and AI assistance. Confirm audience availability and publication restrictions before using it for research.
Facts from YouGov Surveys: Self-Serve's own pages
- AI tools
- YouGov says its AI Agent suggests questions and answers, and AI agent chat can help users analyze results. · yougov.com, 12 Oct 2026
- Response analytics
- Yes · yougov.com, 22 Sept 2026
- Audience
- Users can target the general population or niche audiences using more than 2 million profiling datapoints from a panel of 30 million-plus verified members. · yougov.com, 12 Oct 2026
- Respondent panel
- Yes · yougov.com, 22 Sept 2026
- Company
- YouGov describes itself as a global research data and analytics group serving brands, media owners, and agencies. · yougov.com, 12 Oct 2026
- Founded
- 2000 · yougov.com, 28 Sept 2026
- Integration
- The product page says users can bring insights into existing AI workflows using YouGov’s MCP. · yougov.com, 12 Oct 2026
- Logic branching
- Yes · yougov.com, 22 Sept 2026
- Payment
- The product page lists credit or debit card, invoice, and payment links as ways to pay for a survey. · yougov.com, 12 Oct 2026
- Product
- A self-serve, panel-powered survey tool for market research teams that combines survey building with access to YouGov respondents. · yougov.com, 12 Oct 2026
- Publishing limit
- The product FAQ says survey results cannot be published or cited as YouGov or YouGov Surveys results under its Terms of Use. · yougov.com, 12 Oct 2026
- Question formats
- Supported formats include single choice, multiple choice, image, video, text response, matrix or grid, ranking, and A/B routing questions. · yougov.com, 12 Oct 2026
- Questions per survey
- 30 · yougov.com, 22 Sept 2026
- Results
- Surveys can be launched or scheduled, with results described as arriving within 24 hours and available in YouGov Crunch after the survey closes. · yougov.com, 12 Oct 2026
- Security
- YouGov says its Information Security Management System is certified to ISO 27001:2022 and includes security testing such as penetration testing and third-party assessments. · corporate.yougov.com, 12 Oct 2026
- Support
- YouGov says chat support can help script and review surveys; client support is available five days a week and survey review can take up to two hours during weekday business hours. · yougov.com, 12 Oct 2026
- Supported markets
- Self-Serve audiences are currently available in Great Britain and the United States; YouGov directs users seeking other countries to its researcher-managed service. · yougov.com, 12 Oct 2026
- Survey logic
- Surveys support branching with no stated limit on the number of branches, and the product page says surveys can have up to 30 questions. · yougov.com, 12 Oct 2026
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