Zappi

Name: Zappi
Author: Zappi

Paid Web

What Zappi is

Zappi is a web-based consumer insights platform for research on products, advertising, and brand health. Its Innovation System gathers ongoing consumer feedback through product development, from screening ideas to testing concepts. Zappi says product concept feedback can arrive in under four hours. The Synthetic Pre-Screener can prioritize up to 300 ideas in one run, with results stated as taking 15 to 45 minutes. AI Quick Reports combine qualitative and quantitative findings into a diagnosis and summary. Advertising research covers TV ads, storyboards, early campaign ideas, and digital ads. Its Brand Health KPI Tracker is available in beta. The platform includes logic branching, custom branding, response analytics, and a respondent panel. Premium and Enterprise plans offer unlimited users, custom branded domains, automated advanced and AI-powered reporting, advanced analytics, and access to Zappi’s solutions portfolio. Enterprise adds unlimited teamspaces and global and local support. Pricing is available on request.

Who it suits

Zappi suits teams researching products, advertising, and brand health. Premium is described for large-scale brand use, while Enterprise targets global teams working across categories or markets.

What it does well

Screens up to 300 ideas in one run
AI reports combine qualitative and quantitative insights
Supports advertising and brand research
Includes custom branding and analytics
Offers respondent and custom audiences

What to know first

No free plan
No free trial
Pricing is available only on request
Brand Health KPI Tracker is in beta

Limits

Zappi has no free plan or free trial. Standard technical support covers minor bug fixes and login or access problems, while training and one-to-one help require a specified statement of work.

Plans

Plan	Billed and limits	Price
Premium	Unlimited users · Full access to innovation, advertising and brand solutions · Custom branded domain · AI reporting and analytics · Local support	On request
Enterprise	Unlimited users globally · Full access to innovation, advertising and market solutions · Unlimited teamspaces · AI reporting and analytics · Global and local support	On request

As zappi.io lists them, read 9 Oct 2026. The maker's own page has the final word.

Getting started

Open the Zappi website
Use the web platform
Review the Premium and Enterprise plan descriptions
Request pricing from Zappi
Choose Premium for brand-wide large-scale use or Enterprise for global teams

Verdict

Zappi combines consumer research workflows with AI-assisted reporting, idea screening, advertising studies, and brand tracking. Its paid Premium and Enterprise plans differ mainly in scale, teamspaces, audiences, and support arrangements.

Questions

How is Zappi priced?

Zappi uses a paid pricing model, with pricing available on request. The listed Premium and Enterprise plans do not show prices.

Is there a free plan or trial?

No. Zappi lists neither a free plan nor a free trial.

Which platforms does Zappi support?

Zappi is available on the web.

What does Premium include?

Premium includes unlimited users, the full Zappi solutions portfolio, a custom branded domain, automated advanced and AI-powered reporting, advanced analytics, and Zappi and custom audiences.

What does Enterprise add?

Enterprise provides unlimited users from teams globally, a custom branded domain with unlimited teamspaces, automated advanced and AI-powered reporting, advanced analytics, and global and local support.

Does Zappi offer professional services?

Optional professional services include project consultancy and strategic consultancy. Standard technical support handles minor bugs and login or access issues.

Facts from Zappi's own pages

Advertising research: Zappi offers advertising research covering TV ads, storyboards, early campaign ideas and digital ads. · zappi.io, 9 Oct 2026
AI analysis: AI Quick Reports combine qualitative and quantitative insights to generate a diagnosis and summary of research results. · zappi.io, 9 Oct 2026
Response analytics: Yes · zappi.io, 20 Sept 2026
Respondent panel: Yes · zappi.io, 20 Sept 2026
Brand tracking: Zappi says its Brand Health KPI Tracker is available in beta. · zappi.io, 9 Oct 2026
Company founded: Zappi says it got its start in 2012. · zappi.io, 9 Oct 2026
Custom branding: Yes · zappi.io, 20 Sept 2026
Founded: 2012 · zappi.io, 28 Sept 2026
Free plan: No · zappi.io, 20 Sept 2026
Headquarters: London, United Kingdom · zappi.io, 28 Sept 2026
Integration: Zappi describes a partnership with Woxi that feeds innovation research measures into Woxi for sales forecasting. · zappi.io, 9 Oct 2026
Intended users: Zappi describes Premium for large-scale use across a brand and Enterprise for global-scale use across categories or markets. · zappi.io, 9 Oct 2026
Logic branching: Yes · zappi.io, 20 Sept 2026
Research turnaround: Zappi says product concept feedback can arrive in under four hours. · zappi.io, 9 Oct 2026
Research workflow: Its Innovation System supports continuous consumer feedback across product development, from screening ideas to testing concepts. · zappi.io, 9 Oct 2026
Security compliance: Zappi’s Trust Portal lists ISO/IEC 27001 under compliance. · trust.zappi.io, 9 Oct 2026
Support: Zappi offers optional professional services including project consultancy and strategic consultancy. · zappi.io, 9 Oct 2026
Support limit: Zappi’s standard technical support covers minor bug fixes and login or access problems; it excludes training and one-to-one help unless specified in a statement of work. · zappi.io, 9 Oct 2026
Synthetic pre-screening: The Synthetic Pre-Screener can prioritize up to 300 ideas in one run, with results stated as taking 15 to 45 minutes. · zappi.io, 9 Oct 2026
What it does: Zappi is an agile consumer insights platform for research on products, advertising and brand health. · zappi.io, 9 Oct 2026