Free and open first
Best AI Market Research Software in 2026
AI market research tools can support work on audiences, customers, and markets, with different approaches to gathering and interpreting information. Compare research approach and respondent recruitment, then weigh interview support and survey support against the questions you need to answer. Qualitative and quantitative analysis offer distinct ways to assess capabilities. API access, free-plan availability, and paid-from pricing add practical considerations. Maze, GWI Audiences, and Delve AI are among the entries, alongside Dovetail and Qualtrics. Focus on the methods and analysis you need, as well as how participants are recruited, when comparing options.
- 32 apps
- Research read 23 Sept 2026
- How the order is worked out
- 1
Maze
Free plan AndroidAPIiPhone+1 - 2
Delve AI
Free plan APIWebDelve AI combines persona generation, digital twins, and synthetic research, with a limited free tier and paid bundles from $317/mo.
- 3
Dovetail
Free plan APIWebDovetail combines project-based feedback analysis with AI summaries, transcription, and source-traced chat.
- 4
GWI Audiences
Free plan APIWebChoose GWI Audiences if your work depends on quantitative audience profiles across markets and sharing the resulting insights.
- 5
- 6
SurveyMonkey
by SurveyMonkeyFree plan AndroidAPIiPhoneSurveyMonkey offers survey creation and analytics with a free option and features for teams and enterprises.
- 7
QuestionPro
by QuestionProFree plan APIChoose QuestionPro if you need survey branching and analytics, or want to begin with a free plan.
- 8
Alida
Paid AndroidAPIiPhone+1Alida brings community management, mixed-method research, and AI-assisted analysis into one platform. Pricing is on request, so teams will need to contact Alida to assess subscription costs.
- 9
AlphaSense Generative Search
Paid AndroidiPhoneWebChoose AlphaSense Generative Search if your team needs cited AI research across a large business and financial content library, with options to include internal documents.
- 10
Discuss
Paid AndroidAPIiPhone+1Choose Discuss if your team needs multiple ways to gather research and AI-assisted analysis in one platform. Its repository and research services may also suit teams handling ongoing studies.
- 11
UserTesting
Free trial AndroidAPIiPhone+1Choose UserTesting if your team needs participant research across concepts, prototypes, websites, apps, or campaigns, with both moderated and unmoderated options.
- 12
Quid (formerly NetBase Quid)
Free trial APIWebQuid combines broad source coverage with historical data, sentiment analysis, competitor tracking, and alerts. Buyers should note that it is paid and pricing requires a request.
- 13
CoLoop
Paid APIWebCoLoop brings research workflows and evidence-linked analysis into one platform, with broad language support and custom access options.
- 14
Forsta Visualizations
Paid APIWebConsider Forsta Visualizations if your market research work needs survey functions, analytics, collaboration, and branded interactive publishing.
- 15
unitQ Research
Free trial APIWebunitQ Research brings interviews, surveys, and synthesized reporting together, with support for ongoing research and more than 100 languages.
- 16
NIQ
Paid AndroidAPIiPhone+2NIQ brings market measurement, consumer insights, research, and AI tools into one offering for organizations.
- 17
GetWhy
Paid WebChoose GetWhy if your enterprise needs qualitative research that combines recruitment, adaptive interviews, analysis, and varied research outputs.
- 18
Outset
Paid APIWebOutset combines interview moderation, recruiting, and analysis across several qualitative research uses. Buyers should note that pricing and access depend on a custom plan and add-ons.
- 19
SightX
Paid APISelf-hostedWebSightX brings survey design, interviews, analysis, and panel access together for research teams. Buyers should account for quote-based pricing and additional fees for research services.
- 20
quantilope
by quantilopePaid APIquantilope combines branching, branding, analytics, respondent-panel access, and API capabilities in a paid product.
- 21
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Sprinklr Social Listening
by Sprinklr Social ListeningPaid APIWebSprinklr Social Listening combines broad channel monitoring with AI analysis, benchmarking, crisis workflows, and reporting tools.
- 23
Voxpopme
Paid AndroidiPhoneWebVoxpopme brings video surveys, interviews, screen recording and searchable research materials into an enterprise insights platform.
- 24
Reveal AI
Paid WebReveal AI combines conversational research collection with automated analysis and researcher review.
- 25
Toluna Start
Paid APIWebToluna Start combines survey creation, audience access, analytics, and expert support across several research modes. Fees vary by services, and multiple logins may require agreement in a work order.
#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price