Toluna Start is an AI-powered research platform for planning studies, reaching audiences, analyzing results, and creating reports. It supports qualitative and quantitative research, from self-service work and guided automated solutions to full-service projects with Toluna experts. Users can build surveys with a drag-and-drop editor, templates, or automated solutions. Toluna says its profiled panel includes more than 81 million consumers across 70 markets, and it offers more than 1 million validated synthetic personas built from first-party panel data. Interactive dashboards and Infoboards display results in real time, alongside analytics and visualization tools. AI features include QProbe for tailored follow-up questions on open-ended responses, SmartCloud for theme and sentiment coding, and Highlights for surfacing key takeaways. Methods include MaxDiff, timed exposure, heatmaps, and text highlighters. Toluna says fraud detection and quality checks help protect data integrity; experts can assist with survey setup. The platform is cloud-native and API-first. Pricing is quoted through an account or work order and varies by services used; terms describe single-user access unless multiple logins are agreed in a work order.
Who it is for
It suits teams seeking consumer or market insights for business decisions, from those running self-service surveys to those needing expert-supported research. Its panel access spans 70 markets, according to Toluna.
What is good
- Supports qualitative and quantitative research.
- Survey creation includes a drag-and-drop builder and templates.
- Panel access covers 81 million-plus consumers across 70 markets.
- Real-time dashboards and Infoboards display results.
- Full-service expert support is available.
What to know first
- No free plan is listed.
- Pricing is quoted rather than publicly stated.
- Terms describe single-user access unless otherwise agreed.
Verdict
Toluna Start combines survey creation, audience access, analytics, and expert support across several research modes. Fees vary by services, and multiple logins may require agreement in a work order.
Get started with Toluna Start
- Open the Toluna Start website
- Create or access a Toluna Start account
- Choose self-service, guided automated, or full-service research
- Build a survey with the editor, templates, or automated solutions
- Arrange fees and credits through your account or a work order
- Use the API if your workflow requires API access
Limits to know first
There is no free plan. Fees and credits vary by services used, and access is single-user unless multiple logins are agreed in a work order; survey content and results may remain accessible for up to one year after posting, subject to unused credits.
Questions about Toluna Start
Does Toluna Start have a free plan?
No. Toluna Start is paid, with fees quoted through a Toluna Start account or work order.
What platforms does Toluna Start support?
It is available on the web and through an API.
How large is Toluna's audience panel?
Toluna says its profiled panel includes more than 81 million consumers across 70 markets.
What research types are supported?
The platform supports qualitative and quantitative research, from self-service work to full-service projects with experts.
Can experts help set up research?
Yes. Toluna says research experts can help with survey setup and provide full-service support.
Is Toluna Start multi-user?
The terms describe the service as single-user unless multiple logins are agreed in a work order.
Toluna Start plans and pricing
All plansCompared on AI market research software
- Free plan
- No
- API access
- Yes
