Side by side
Standard Insights vs Toluna Start
Both stand on consumer insights platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan Web
Visit Standard Insights 
Paid APIWeb
Toluna Start combines survey creation, audience access, analytics, and expert support across several research modes. Fees vary by services, and multiple logins may require agreement in a work order.
Visit Toluna StartThe facts
| Standard Insights | Toluna Start | |
|---|---|---|
| Free plan | Yes | No |
| Open source | Not published | Not published |
| Runs on | Web | API, Web |
| Lowest paid plan | Brand Tracking: $19,990 a year | Free or on request |
| Plans published | 8 | 1 |
| Maker | Not published | Not published |
| Website | standard-insights.com | tolunastart.com |
| On consumer insights platforms | #9 of 23 | #13 of 23 |
Standard Insights: what it does well
Toluna Start: what it does well
- Supports qualitative and quantitative research.
- Survey creation includes a drag-and-drop builder and templates.
- Panel access covers 81 million-plus consumers across 70 markets.
- Real-time dashboards and Infoboards display results.
- Full-service expert support is available.
What to know first
- No free plan is listed.
- Pricing is quoted rather than publicly stated.
- Terms describe single-user access unless otherwise agreed.
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