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Kantar Marketplace

Paid Web

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What Kantar Marketplace is

Kantar Marketplace is a paid web platform for market research projects. It provides panel access, conjoint analysis, and advanced reporting for studies that need participant access and detailed analysis. Buyers can choose a pay-as-you-go approach for one-off projects, using self-service or expert service and paying with credits or prepaid assets. A second option, Save when you commit, is intended for bulk purchasing: buyers commit upfront, manage the budget centrally, and use the commitment on any project. Prices for both plans are available on request. The platform is headquartered in London, United Kingdom. The combination of panel access, conjoint analysis, and advanced reporting makes it relevant to teams needing structured market research workflows.

Who it suits

Kantar Marketplace suits research teams needing panel access, conjoint studies, and advanced reporting through a web platform. The purchasing options fit either one-off projects or centrally managed bulk commitments.

What it does well

Panel access included
Conjoint analysis available
Advanced reporting
Self-serve or expert service
Centralized budget option

What to know first

No free plan
Pricing is available on request
Bulk option requires upfront commitment
Paid web service

Plans

Plan	Billed and limits	Price
Pay as you go	For one-off projects · Self-serve or expert service · Payment using credits or prepaid assets	On request
Save when you commit	Buy in bulk · Centralised budget management · Commit upfront and use on any project	On request

As kantar.com lists them, read 21 Sept 2026. The maker's own page has the final word.

Verdict

Kantar Marketplace offers a focused set of research capabilities with two distinct purchasing approaches. Request pricing to determine whether pay-as-you-go or an upfront commitment fits the intended project volume.

Facts from Kantar Marketplace's own pages

Headquarters: London, United Kingdom · kantar.com, 4 Oct 2026