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GetWhy
What GetWhy is
GetWhy is a web-based qualitative research platform for enterprises that need to understand people across research studies. It brings study design, participant recruitment, interviews, analysis, and research outputs into one service. Researchers can use AI to turn a research question into a study guide, while keeping control of the design. GetWhy says it can reach 300 million verified B2B and B2C participants worldwide. Its AI conducts adaptive video interviews in more than 100 languages and can ask follow-up questions in real time. Analysis considers tone, emotion, and context alongside spoken words, and experienced researchers guide and validate studies and findings. Research can be packaged as articles, presentations, videos, or podcasts. GetWhy says it delivers decision-ready insights in 48 hours from the first interview. Its homepage lists ISO 27001, CIS Controls, EU data residency, GDPR, VSA Core, and routine penetration tests. Deployment strategists help define use cases, governance, and playbooks; customer success teams support adoption. The company was founded in 2018 and is headquartered in Copenhagen, Denmark. Its research approach is qualitative, with recruitment, interviews, and qualitative analysis; it does not support surveys or quantitative analysis.
Who it suits
GetWhy suits enterprise teams that need qualitative research across participant recruitment, multilingual interviews, analysis, and shareable outputs. It may also fit organizations seeking help with deployment planning, governance, and adoption across teams.
What it does well
- AI helps turn research questions into study guides while researchers retain control.
- Recruitment access covers 300 million verified B2B and B2C participants worldwide.
- Adaptive video interviews support more than 100 languages and real-time follow-ups.
- Analysis considers tone, emotion, and context alongside spoken words.
- Research outputs can be packaged as articles, presentations, videos, or podcasts.
- Experienced researchers guide and validate studies and insights.
What to know first
- The research offering is qualitative and does not support surveys or quantitative analysis.
- Studies start at $2-4K per study.
- Pricing is available on request rather than as a listed fixed price.
Limits
Studies start at $2-4K per study. The first project has no annual commitment.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Per-study research | Studies start at $2-4K per study; no annual commitment for the first project | On request |
As getwhy.io lists them, read 7 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the GetWhy website.
- Contact GetWhy for pricing.
- Work with deployment strategists to define use cases, governance, and playbooks.
- Use the platform to design a study, recruit participants, conduct interviews, and prepare research outputs.
Verdict
Choose GetWhy if your enterprise needs qualitative research that combines recruitment, adaptive interviews, analysis, and varied research outputs. Its per-study work starts at $2-4K, so teams seeking a different price structure may want to look elsewhere.
Questions
How much does GetWhy cost?
Pricing is available on request. Studies start at $2-4K per study.
Does GetWhy require an annual commitment?
The first project has no annual commitment.
What kind of research does GetWhy support?
It supports qualitative research, including recruitment, interviews, and qualitative analysis. It does not support surveys or quantitative analysis.
Which platforms does GetWhy support?
GetWhy is available on the web.
How many languages do its interviews support?
Its AI runs adaptive video interviews in more than 100 languages and can ask follow-up questions in real time.
Where is GetWhy based?
GetWhy is headquartered in Copenhagen, Denmark, and was founded in 2018.
Facts from GetWhy's own pages
- Analysis
- The platform analyzes tone, emotion, and context in addition to spoken words. · getwhy.io, 7 Oct 2026
- Delivery speed
- GetWhy says it delivers decision-ready insights in 48 hours from the first interview. · getwhy.io, 7 Oct 2026
- Founded
- 2018 · getwhy.io, 28 Sept 2026
- Headquarters
- Copenhagen, Denmark · getwhy.io, 28 Sept 2026
- Human review
- Experienced researchers guide, review, and validate studies and insights. · getwhy.io, 7 Oct 2026
- Integration
- GetWhy says its research outputs flow natively into Market Logic’s DeepSights platform for a select group of joint enterprise clients, with broader rollout planned during 2026. · getwhy.io, 7 Oct 2026
- Intended customers
- The platform is built for enterprises that need human understanding at speed and scale. · getwhy.io, 7 Oct 2026
- Interviews and languages
- Its AI runs adaptive video interviews in more than 100 languages and can ask follow-up questions in real time. · getwhy.io, 7 Oct 2026
- Participant recruitment
- GetWhy says it provides access to 300 million verified B2B and B2C participants worldwide. · getwhy.io, 7 Oct 2026
- Pricing detail
- The maker says studies start at $2-4K and that the first project has no annual commitment. · getwhy.io, 7 Oct 2026
- Research outputs
- GetWhy Stories package research insights as articles, presentations, videos, and podcasts. · getwhy.io, 7 Oct 2026
- Security
- The company’s homepage lists ISO 27001, CIS Controls, EU data residency, GDPR, VSA Core, and routine penetration tests. · getwhy.io, 7 Oct 2026
- Study design
- AI helps turn a research question into a ready-to-run study guide while researchers retain control. · getwhy.io, 7 Oct 2026
- Support
- GetWhy says deployment strategists help define use cases, establish governance, and create playbooks, while customer success supports adoption across teams. · getwhy.io, 7 Oct 2026
- What it does
- GetWhy is an end-to-end AI platform for qualitative research, covering study design, recruitment, AI-moderated interviews, synthesis, and activation. · getwhy.io, 7 Oct 2026
Where GetWhy stands on Freedom251
- AI Market Research Software#17 of 32