No. 2 of 32 ·AI Market Research Software

GWI Audiences

Web · API · paid plans from $1,501,500/mo

Freedom report

Two barsScore 6.4

Free tierA free tier is on its own pricing page
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

GWI Audiences is ranked #2 of 32 in AI market research software on Freedom251. It runs on API, Web. There is a free plan. A free trial is offered. Paid plans start at $1,501,500/mo.

GWI Audiences plans and pricing

All plans

FREE Free monthly 10 Agent Spark prompts a month · Unlimited GWI Canvas decks · Generate charts gwi.com · 30 Sept 2026

PLUS $1,501,500/mo monthly or annually (annual save 15%) 50K profiling points · Unlimited Agent Spark prompts · Save and export charts · Unlimited GWI Canvas decks gwi.com · 30 Sept 2026

PRO Not published Let’s talk Unlimited GWI platform access · Up to 250K profiling points · Smart research and analysis tools gwi.com · 30 Sept 2026

TEAMS Not published Let’s talk Shared dashboards · Add saved audiences to Agent Spark prompts · Multi-user discounts gwi.com · 30 Sept 2026

Compared on AI market research software

Free plan: Yes
Research approach: quantitative
Respondent recruitment: No
Survey support: Yes
Interview support: No
Qualitative analysis: No
Quantitative analysis: Yes
API access: Yes

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The record

Purpose: GWI Audiences helps users build ideal target audiences for data-driven strategies and tailored campaigns.
Audience builder: Users can build audiences with over 250K data points across 50+ markets, including interests, behaviors, buying habits and preferences.
Sample data: The product shows the number of real-world survey respondents included in each audience sample.
Sharing: Audiences can be shared with colleagues, exported as PNG files or saved in shareable dashboards.
Instant insights: Saved audiences can generate automatic top insights unique to that audience.
Integrations: GWI APIs embed automatically refreshed insights into BI platforms, custom systems and other tools.
AI integrations: GWI MCP connects insights to AI tools including ChatGPT and Claude, with Copilot also listed as a supported tool.
Data partnerships: GWI offers data fusions with Helixa, Audiense and Nielsen; paid subscriptions to both GWI and the partner are required.
Security: GWI says it maintains a defense-in-depth security program based on recognized industry frameworks and continuous improvement.
Support: Enterprise clients receive a dedicated account manager as standard.
Data coverage: GWI’s Core survey is refreshed quarterly with like-for-like questions across more than 50 markets.
Platform model: GWI describes its service as a web-based SaaS platform with dashboards, cross-tabulation tools and API access.
Founded: 2009
Headquarters: London, United Kingdom
Price from: $1,501,500/mo

Where it ranks on Freedom251

Best AI Market Research Software in 2026#2 of 32

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Sources

gwi.com/platform/audiences· checked 30 Sept 2026
gwi.com/integrations· checked 30 Sept 2026
gwi.com/fusions· checked 30 Sept 2026
trust.gwi.com· checked 30 Sept 2026
gwi.com/pricing· checked 30 Sept 2026
gwi.com/hubfs/Customer%20Fact%20Sheet%20-%20GWI· checked 30 Sept 2026