Side by side
ArcGIS Hub vs GWI Audiences
Both stand on audience intelligence platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid APISelf-hostedWeb
ArcGIS Hub combines community-facing websites, data sharing, and engagement tools, with Premium adding collaboration features. The required ArcGIS Online license and on-request pricing are important considerations.
Visit ArcGIS Hub Free plan APIWeb
Choose GWI Audiences if your work depends on quantitative audience profiles across markets and sharing the resulting insights. The free plan offers a way to start, while the listed PLUS price is $1,501,500 a month; teams seeking PRO or TEAMS pricing need to talk with GWI.
Visit GWI AudiencesThe facts
| ArcGIS Hub | GWI Audiences | |
|---|---|---|
| Free plan | No | Yes |
| Open source | Not published | Not published |
| Runs on | API, Self-hosted, Web | API, Web |
| Lowest paid plan | Free or on request | Free or on request |
| Plans published | 3 | 4 |
| Maker | ArcGIS Hub | Not published |
| Website | esri.com | gwi.com |
| On audience intelligence platforms | #2 of 20 | #1 of 20 |
ArcGIS Hub: what it does well
- Creates unlimited low- to no-code websites
- Offers API access and open-format downloads
- Integrates several ArcGIS applications
- Supports public and login-restricted content
- Enterprise Sites runs on customer infrastructure
What to know first
- No free plan
- Pricing is on request
- Hub plans require a qualifying ArcGIS Online user type license
GWI Audiences: what it does well
- Audience builder uses over 250K data points across 50+ markets.
- Shows respondent counts for each audience sample.
- Saved audiences can generate tailored automatic insights.
- Audiences can be shared, exported as PNG, or saved in dashboards.
- APIs and MCP connect insights to other tools.
What to know first
- The free plan allows 10 Agent Spark prompts monthly.
- Data fusions require paid subscriptions to both providers.
- Enterprise clients receive a dedicated account manager as standard.
Alternatives to ArcGIS Hub Alternatives to GWI Audiences The whole list