Kantar LINK AI

What Kantar LINK AI is

Kantar LINK AI evaluates digital, TV, static, and creator content to help teams make creative decisions. It combines creative diagnostics with predictions about brand outcomes and audience behaviour, including awareness, consideration, intent, attention, engagement, and likelihood to act. Results are benchmarked against norms for each channel and shown in a dashboard for comparing projects. A prediction for one asset takes minutes, while testing thousands of assets can take hours. Teams can set up projects themselves or ask Kantar to launch them and explain the results. Additional capabilities include content recommendations, predictive eye tracking, creative tagging, and predictions about how creative may transfer between markets and contexts. Kantar says the system draws on more than 300,000 ad tests and over 35 million human interactions. Video files must be 200 MB or smaller and 2–300 seconds long; the content optimiser accepts videos up to 120 seconds. The product is listed as available in 66 markets. It has no free plan or trial. Pricing is on request; listed pay-as-you-go options start at $500, paid once for self-serve and $1,780, paid once for Kantar-serviced work.

Who it suits

LINK AI may suit teams evaluating digital, TV, static, or creator advertising who want channel benchmarks and project comparisons. Customers can choose self-serve setup or Kantar-serviced project setup and result explanation.

Limits

The lowest listed option, Self-serve, starts at $500, paid once; its cost varies with ads tested, servicing level, and add-ons. Video files must be 200 MB or under and 2–300 seconds long, while the content optimiser accepts videos up to 120 seconds.

Getting started

1. Visit the Kantar LINK AI product page.
2. Choose self-serve or Kantar-serviced project setup.
3. Select the number of ads, servicing level, and any add-on features.
4. Provide eligible creative inputs, including video files within the stated limits.
5. Review predictions and comparisons in the dashboard.

Verdict

LINK AI combines predictive measures, channel benchmarks, and optional Kantar servicing for creative evaluation. Its pay-as-you-go options have listed starting prices, but overall pricing varies with ad volume, service level, and add-ons.