Side by side
Qualtrics vs YouGov Surveys: Self-Serve
Both stand on survey software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan API
Qualtrics offers a limited free survey account and a paid research plan with shared responses and additional question types. Check response limits and the annual billing term when deciding whether the free tier or Strategic Research fits your needs.
Visit Qualtrics Paid Web
YouGov Surveys: Self-Serve offers panel-based survey creation with branching, analytics, and AI assistance. Confirm audience availability and publication restrictions before using it for research.
Visit YouGov Surveys: Self-ServeThe facts
| Qualtrics | YouGov Surveys: Self-Serve | |
|---|---|---|
| Free plan | Yes | No |
| Open source | Not published | Not published |
| Runs on | API | Web |
| Lowest paid plan | Strategic Research: $420 a month | See the plans |
| Plans published | 3 | 2 |
| Maker | Qualtrics | YouGov Surveys: Self-Serve |
| Website | qualtrics.com | yougov.com |
| On survey software | #18 of 131 | #122 of 131 |
Qualtrics: what it does well
- Free account includes skip, display, and branch logic.
- Strategic Research includes unlimited users and surveys.
- Surveys support more than 70 languages.
- Exports include CSV, TSV, Excel, and SPSS.
- A 30-day Strategic Research trial is available.
What to know first
- Free account is limited to one user and three active surveys.
- Free account allows 500 total responses.
- Strategic Research starts at $420 per month billed annually.
- Trial downgrades to the free account without an upgrade.
YouGov Surveys: Self-Serve: what it does well
- Up to 30 questions per survey
- Supports branching logic
- Includes response analytics
- Access to respondent panel
- AI question and analysis assistance
What to know first
- No free plan
- Self-Serve markets limited to two countries
- Results cannot be published as YouGov results
- Pricing varies by configuration
Alternatives to Qualtrics Alternatives to YouGov Surveys: Self-Serve The whole list