Freedom251 › Visitor Behavior Intelligence Software
Heatmap
What Heatmap is
Heatmap is a paid ecommerce analytics platform for finding revenue leaks and deciding what to fix first. It reports revenue per session by page, product, and traffic source in real time. Heatmaps and scrollmaps connect interactions with revenue attribution, including revenue per element. You can examine purchase funnels, journey paths, and revenue tied to funnel drop-offs. Behavior features include session recordings, surveys, A/B testing, attention maps, rage-click detection, and mobile capture. Page scans and AI recommendations suggest actions, while the Wilson assistant answers questions about store data. Heatmap runs through web, API, and a Chrome extension. It supports Shopify, WordPress, WooCommerce, Webflow, ClickFunnels, and custom websites through snippets. Scale includes MCP and API access, connecting authorized read-only data to Claude, ChatGPT, Cursor, and Codex. Installation is designed to take two minutes or less without a developer.
Who it suits
Heatmap suits ecommerce teams that need revenue-linked behavior analysis across stores, funnels, and customer journeys. It supports businesses using the listed commerce platforms or custom websites.
What it does well
- Real-time revenue per session reporting
- Revenue attribution for heatmaps and scrollmaps
- Session recordings and rage-click detection
- AI recommendations and Wilson assistant
- Supports web, API, and browser extension
What to know first
- No free plan
- Launch revenue tracking capped at $10 million
- MCP/API access starts on Scale
- Pricing follows trailing revenue bands
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Launch | $199/mo · $0-10M revenue · revenue tracking capped at $10 million · 14-day free trial | $199 a month |
| Growth | $349/mo · $10-25M revenue · revenue tracking capped at $25 million · 14-day free trial | $349 a month |
| Scale | $699/mo · $25-50M revenue · revenue tracking capped at $50 million · 14-day free trial · MCP / API access | $699 a month |
As heatmap.com lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
Heatmap combines behavior analysis with revenue attribution, rather than showing interactions alone. Its paid plans, revenue-based limits, and Scale-only MCP/API access are key buying considerations.
Facts from Heatmap's own pages
- AI recommendations
- Heatmap offers page scans and AI recommendations, and its Wilson assistant answers questions about store data. · heatmap.com, 11 Oct 2026
- Behavior tools
- The product includes session recordings, surveys, A/B testing, and attention maps. · heatmap.com, 11 Oct 2026
- Browser extension
- Its Chrome extension provides a free AI page scan on websites without an account; paid subscribers can access their Heatmap dashboards and behavior tools in the browser. · heatmap.com, 11 Oct 2026
- Commerce platforms
- Heatmap says it supports Shopify, WordPress, WooCommerce, Webflow, ClickFunnels, and custom-built websites through platform-specific snippets. · heatmap.com, 11 Oct 2026
- Free plan
- No · heatmap.com, 21 Sept 2026
- Funnels and journeys
- Users can analyze purchase funnels, journey paths, and revenue associated with funnel drop-offs. · heatmap.com, 11 Oct 2026
- Heatmaps
- Heatmaps and scrollmaps connect page interactions with revenue attribution, including revenue per element. · heatmap.com, 11 Oct 2026
- Installation
- Heatmap says installation takes two minutes or less and can be done without a developer using site snippets. · heatmap.com, 11 Oct 2026
- Integrations
- The hosted MCP server connects Heatmap data to Claude, ChatGPT, Cursor, and Codex; MCP/API access is included on Scale and above. · heatmap.com, 11 Oct 2026
- MCP data access
- The MCP server is described as read-only, limited to authorized sites, and unable to change account data or settings. · heatmap.com, 11 Oct 2026
- Mobile capture
- Yes · heatmap.com, 21 Sept 2026
- Privacy
- The FAQ states that Heatmap is fully GDPR compliant. · heatmap.com, 11 Oct 2026
- Purpose
- Heatmap analyzes ecommerce store behavior and identifies revenue leaks and what to fix first. · heatmap.com, 11 Oct 2026
- Rage-click detection
- Yes · heatmap.com, 21 Sept 2026
- Revenue analytics
- Its analytics report revenue per session by page, product, and traffic source in real time. · heatmap.com, 11 Oct 2026
- Revenue-based pricing
- Plan pricing is determined by the store's trailing twelve-month revenue, which Heatmap can detect or users can select as a revenue band. · heatmap.com, 11 Oct 2026
- Session recordings
- Yes · heatmap.com, 21 Sept 2026
- Paid from
- 199 · heatmap.com, 21 Sept 2026
- Support
- All three listed plans include in-app and email support; Scale also lists a dedicated success manager and a private Slack channel. · heatmap.com, 11 Oct 2026
Where Heatmap stands on Freedom251
- Visitor Behavior Intelligence Software#18 of 23
- Heatmap and session replay tools#51 of 63
- Funnel Analytics#22 of 27