Side by side
Heatmap vs Vexo
Both stand on visitor behavior intelligence software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free trial APIExtensionWeb
Heatmap combines behavior analysis with revenue attribution, rather than showing interactions alone. Its paid plans, revenue-based limits, and Scale-only MCP/API access are key buying considerations.
Visit Heatmap Free plan AndroidiPhoneWeb
Vexo combines automatic tracking with session replays, heatmaps, and custom events for supported app stacks. Its free plan includes substantial event and replay allowances, while paid plans extend retention; self-hosting is not available.
Visit VexoThe facts
| Heatmap | Vexo | |
|---|---|---|
| Free plan | A free trial | Yes |
| Open source | Not published | Not published |
| Runs on | API, Extension, Web | Android, iPhone, Web |
| Lowest paid plan | Launch: $199 a month | Free or on request |
| Plans published | 3 | 3 |
| Maker | Not published | Not published |
| Website | heatmap.com | vexo.co |
| On visitor behavior intelligence software | #18 of 23 | #14 of 23 |
Heatmap: what it does well
- Real-time revenue per session reporting
- Revenue attribution for heatmaps and scrollmaps
- Session recordings and rage-click detection
- AI recommendations and Wilson assistant
- Supports web, API, and browser extension
What to know first
- No free plan
- Launch revenue tracking capped at $10 million
- MCP/API access starts on Scale
- Pricing follows trailing revenue bands
Vexo: what it does well
- Automatically tracks navigation, API calls, and errors.
- Heatmaps can be compared across app versions.
- Free plan includes 500K monthly events and two seats.
- Analytics data can be exported in CSV.
What to know first
- Free-plan data retention is 60 days.
- Vexo does not offer self-hosting.
- Paid replay charges apply after 1,000 included sessions.
- Additional seats cost $4.90 each.