Instapage

Name: Instapage
Price: 99 USD

Web · API

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Freedom report

One barScore 5.7

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Instapage is ranked #58 of 95 in AI website builders on Freedom251. It runs on API, Web. There is no free plan. A free trial is offered.

Instapage plans and pricing

All plans

Create $99/mo monthly 15,000 unique monthly visitors · unlimited pages · unlimited conversions · unlimited contacts instapage.com · 1 Oct 2026

Optimize $199/mo monthly 30,000 unique monthly visitors · unlimited pages · unlimited conversions · unlimited contacts instapage.com · 1 Oct 2026

Convert Not published Custom unique monthly visitors · Unlimited pages · Unlimited conversions · Unlimited contacts · Custom team members · Custom subdomains instapage.com · 22 Sept 2026

Create $948/yr $948.00 per year (= $79.00/month, billed annually) 15,000 unique monthly visitors · unlimited pages · unlimited conversions · unlimited contacts instapage.com · 1 Oct 2026

Optimize $1,908/yr $1,908.00 per year (= $159.00/month, billed annually) 30,000 unique monthly visitors · unlimited pages · unlimited conversions · unlimited contacts instapage.com · 1 Oct 2026

Convert Not published custom custom unique monthly visitors · unlimited pages · unlimited conversions · unlimited contacts instapage.com · 1 Oct 2026

Compared on AI website builders

Free plan: No

Best Instapage alternatives

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The record

Product purpose: Instapage is an AI-powered digital marketing platform for creating, personalizing, and optimizing landing pages at scale.
Landing page builder: The platform provides a drag-and-drop website and landing page builder with advanced design features.
AI content: Instapage can generate headlines, paragraphs, calls to action, and copy variations for A/B tests.
Experimentation: The Optimize plan adds server-side A/B testing, hypothesis setting, experimentation history, customizable traffic splitting, and scheduling.
Personalization: Dynamic text replacement personalizes copy using search intent, demographics, firmographics, and campaign variables passed through URL parameters.
Integrations: Instapage connects with more than 120 advertising, CRM, email, ecommerce, marketing automation, and sales applications.
Publishing: Landing pages can be published to WordPress, Drupal, custom domains, and unlimited domains through the integrations platform.
Security compliance: Instapage states that it supports GDPR compliance, SOC 2 compliance, SSL certification, SAML 2.0 SSO, Google sign-on, and global data centers.
Performance: Instapage states that it provides 99.99% server uptime using dual Amazon and Google cloud redundancy.
Trial requirements: Create and Optimize trials last 14 days, require a credit card, and have a 2,500 unique monthly visitor trial limit.
Download limitation: Paid subscribers can download pages only as .instapage files, which can be uploaded and used within Instapage but not as HTML.
Target users: Instapage describes its customers as marketing teams and agencies seeking to launch, test, and optimize landing pages for advertising campaigns.
Company history: Instapage's LinkedIn company profile lists San Francisco, California as headquarters and 2012 as the founding year.
Founded: 2012

Where it ranks on Freedom251

Best AI Website Builders in 2026#58 of 95
Best Lead Capture Software in 2026#41 of 70
Best Landing Page Builders in 2026#38 of 53
Best Lead Generation Software in 2026#34 of 52
Best Conversion Rate Optimization Software in 2026#29 of 40

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Sources

instapage.com/about· checked 1 Oct 2026
instapage.com/plans· checked 1 Oct 2026
instapage.com/integrations· checked 1 Oct 2026
instapage.com/en/features/integrations-overview· checked 1 Oct 2026
instapage.com/en/features/security· checked 1 Oct 2026
help.instapage.com/hc/en-us/articles/206024827-Downloading· checked 1 Oct 2026
instapage.com· checked 1 Oct 2026
linkedin.com/company/instapage· checked 1 Oct 2026