AB Tasty

AB Tasty is a cross-channel experimentation platform for websites, mobile apps, and server environments. It is a strong fit for teams that need testing, personalization, feature flags, and controlled releases in one system. The catch is that every plan uses custom pricing, so purchase decisions require a direct quote.

Overview

AB Tasty combines experimentation, personalization, feature management, and analytics. Its Web Experimentation & Rollout offering supports A/B/n, split-URL, and multivariate tests, while the wider catalogue includes multi-page, cross-domain, and device-specific testing. That breadth suits organizations optimizing complete journeys or several properties rather than running only occasional page tests.

The product runs across Android, iOS, web, API, and self-hosted deployments. AB Tasty and VWO united under the Wingify brand in 2026, while both platforms continue to be supported. This is relevant for companies already using either product and evaluating their longer-term vendor relationship.

Key features

Experiment design and rollout

Growth provides visual and code editors and allows unlimited experiments, variations, and metrics. That removes a useful capacity ceiling for small teams, although the plan permits only one workspace and one domain. Multi-arm bandit and rollout campaigns are included, letting teams move from comparing alternatives to releasing a selected experience through the same offering.

Supported test types include A/B, multivariate, split URL, multi-page, cross-domain, and device-specific tests. Audience targeting, feature flags, server-side testing, and a mobile SDK extend the product beyond browser-only experimentation. Teams can therefore coordinate audience-specific changes and release controls across web and app projects instead of maintaining separate tools for each channel.

Integrations, SDKs, and governance

Pro adds pull-based integrations. Documented SDKs cover JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go, giving engineering teams options for browser, native mobile, and server implementations. Enterprise adds API access, self hosting, single sign-on, and an approval workflow. Those controls are aimed at organizations that need stricter deployment, access, or review processes.

Wingify lists ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II certifications. They make the platform more plausible for security-conscious buyers, though the operational value of each certification depends on an organization's own compliance requirements.

Pricing

AB Tasty offers a 30-day free trial without requiring a credit card. Paid plans use custom pricing, so the right tier depends on the scope of workspaces, domains, support, and enterprise controls rather than a published rate card.

Growth

Growth is positioned for small teams beginning with experimentation. It includes unlimited experiments, variations, and metrics, visual and code editors, multi-arm bandit campaigns, rollout campaigns, and basic support. One workspace and one domain are the important constraints. Choose it when a single team operates one principal property and needs broad testing capacity; look beyond it when separate brands, environments, or teams must be administered independently.

Pro

Pro targets businesses scaling experimentation. It keeps unlimited experiments, variations, and metrics, expands access to three workspaces and three domains, and upgrades support to advanced support. Pull-based integrations are included. The extra workspaces and domains make it more suitable for multi-property programs, but it still lacks the Enterprise features aimed at formal governance and self-managed deployment.

Enterprise

Enterprise is designed for large teams, agencies, and enterprises with advanced requirements. It provides five workspaces, five domains, unlimited experiments, variations, and metrics, plus 24x7 support, SSO, API access, self hosting, and an approval workflow. Select it when access control, deployment location, or review gates are requirements rather than conveniences. Smaller teams may pay for controls and support they do not need.

Platforms

AB Tasty supports web and mobile experiences, with Android and iOS support, API connectivity, and self-hosted deployment options. Its SDK coverage also reaches server environments and multiple programming stacks, making it workable for organizations that need consistent experimentation logic beyond a browser tag.

Who it's for

Growth fits a small experimentation team working on one domain. Pro is better for a business coordinating several properties or teams and needing stronger support and integrations. Enterprise is the appropriate tier for agencies and large organizations requiring SSO, APIs, self hosting, approval workflows, and round-the-clock support. Teams seeking a simple, low-cost testing tool or transparent pricing should look elsewhere.

Pros and cons

• Pro: Broad test coverage, including cross-domain, multi-page, device-specific, and multivariate scenarios, supports complex customer journeys.
• Pro: Visual and code editors, feature flags, rollout campaigns, and server-side testing connect experimentation with release management.
• Pro: SDKs for major web, mobile, and server languages support varied technical stacks.
• Pro: Enterprise security and governance options include SSO, self hosting, approval workflows, and multiple recognized certifications.
• Con: All plan prices are custom, making cost comparisons and budgeting difficult before contacting sales.
• Con: Growth is restricted to one workspace and one domain, which can quickly constrain multi-brand or multi-team programs.
• Con: Advanced support and governance are reserved for higher tiers, so smaller plans may not suit organizations needing formal operational controls.

Alternatives

For a free entry point with a two-month allowance of up to 20 GB of processing or storage and up to 5 million interactions per month, consider Amazon Personalize.

Personyze is a better fit when a freemium plan with 5,000 pageviews, one domain, three active campaigns, eight monthly AI tasks, and email support is sufficient.

Choose Recombee when recommendation workloads fit its free limits of fewer than 100,000 monthly interactions and requests, fewer than 20,000 active users, and fewer than 20,000 catalog items.

Netcore Unbxd Personalization is another paid personalization option across Android, API, iOS, and web.

Pick Treasure AI Composable CDP when a composable CDP approach is preferred and warehouse-credit billing for query execution is acceptable.

ZS Personalize.AI suits buyers who want a paid personalization product sold through a demo-led process.

Monetate is an alternative for companies seeking a customized enterprise personalization quote.

Pega CRM is a paid, web-based CRM option with a free trial.

For broader category browsing, see Personalization Software, Website Personalization Software, Experimentation Platforms, Conversion Rate Optimization Software, and A/B Testing Tools.

Verdict

Choose AB Tasty if you need one platform for sophisticated experimentation, personalization, feature management, and controlled rollouts across web, mobile, and server environments. Its strongest advantages are the breadth of test types, extensive SDK coverage, and Enterprise governance options. Look elsewhere if transparent pricing, a generous free tier, or a simpler single-domain testing workflow matters more than that breadth.