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Best Conversion Rate Optimisation Tools in 2026

  1. 1

    GrowthBook

    Free plan Open source AndroidAPIExtension+3

    Choose GrowthBook for warehouse-based experimentation and feature management with a choice of cloud or self-hosted deployment.

    8.9 Free plan · paid from $40/user/mo Visit site
  2. 2

    ABtesting.ai

    Free plan APIWeb

    ABtesting.ai is suited to landing-page owners who want automated experiment suggestions and a free first experiment.

    7.4 Free plan Visit site
  3. 3

    Personyze

    Free plan AndroidAPIiPhone+1

    Personyze combines real-time personalization, recommendations, and testing, with consent controls and a free plan.

    7.1 Free plan · paid from $149/mo Visit site
  4. 4

    Statsig

    Free plan AndroidAPIExtension+3

    Statsig combines testing, release controls, and product analytics in one platform, with a free Developer plan and Pro at $150 a month.

    7.0 Free plan · paid from $150/mo Visit site
  5. 5

    FigPii

    Free plan Web

    FigPii combines experimentation with tools for observing and collecting feedback about website visitors. The free plan has a monthly visitor limit, while paid plans begin at $149.99/mo.

    6.9 Free plan · paid from $149.99/mo Visit site
  6. 6

    Apertio

    Free plan Web

    Apertio provides bounded, server-rendered A/B testing for Next.js applications while avoiding client-side script injection.

    6.8 Open source Visit site
  7. 7

    Nelio A/B Testing

    Free plan Web

    Nelio A/B Testing brings a wide range of experiments, behavior maps, and conversion reporting into WordPress.

    6.8 Free plan Visit site
  8. 8

    Omniconvert Nexus Customer Intelligence

    Free plan Web

    Nexus brings customer segmentation, value tracking, NPS analysis, and audience syncing together for Shopify brands.

    6.7 Free plan Visit site
  9. 9

    AB Tasty

    Free trial AndroidAPIExtension+4

    AB Tasty combines experimentation and rollout tools with personalization, feature management, and analytics across web and mobile.

    6.6 Pricing on request Visit site
  10. 10

    Convert Experiences

    Free trial AndroidAPIiPhone+1

    Choose Convert Experiences if you need varied web and mobile experiments, advanced targeting, and full-stack SDK options.

    6.4 15-day trial Visit site
  11. 11

    Kameleoon

    Free trial AndroidAPIiPhone+1

    Choose Kameleoon if your teams need experimentation across web, back-end, and mobile, with feature rollout controls and integrations.

    6.1 From $495/mo · 30-day trial Visit site
  12. 12

    Divisor

    Free plan Web
    5.9 Free plan · paid from $109/mo Visit site
  13. 13

    Split

    Free plan AndroidiPhoneWeb
    5.9 Free plan · 30-day trial Visit site
  14. 14

    Eppo

    Paid AndroidAPIiPhone+1

    Eppo brings experiment analysis, feature controls, and AI evaluation into one platform, with support for mobile and server-side use.

    5.8 Pricing on request Visit site
  15. 15

    Evolv AI

    Paid AndroidAPIiPhone+1

    Choose Evolv AI if your organization needs experimentation and personalization with generative AI assistance and real-time variant adjustment.

    5.8 Pricing on request Visit site
  16. 16

    Otter

    Free trial APIWeb

    Otter brings visual, redirect, personalization and server-side experimentation into one web product. Its paid plans and absent feature flags are important considerations for prospective buyers.

    5.7 From $49/mo · 14-day trial Visit site
  17. 17

    Barilliance

    Paid Web

    Choose Barilliance if you want eCommerce personalization tools spanning product discovery, recommendations, AI shopping assistance, and real-time site content.

    5.5 From $250/mo Visit site
  18. 18

    VWO Personalize

    Free trial Web

    VWO Personalize combines audience targeting, real-time signals, experimentation, and campaign reporting for web experiences.

    5.4 Pricing on request · 30-day trial Visit site
  19. 19

    Adobe Target

    Paid AndroidiPhoneWeb

    Adobe Target combines multiple test types with audience targeting across web and mobile. Teams need to request pricing to assess the paid product's cost.

    5.0 Pricing on request Visit site
  20. 20

    Kaizen Platform

    Paid Web

    KAIZEN ENGINE combines behavior analysis, experimentation, accessibility support, and speed-related tag deployment in a web service.

    4.9 Pricing on request Visit site
  21. 21

    Optimizely Web Experimentation

    Paid Web
    4.0 Pricing on request Visit site
  22. 22

    Webflow Optimize

    Paid Web
    4.0 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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