Adobe Target

What Adobe Target is

Adobe Target is a paid product for testing and targeting experiences across web and mobile. It supports A/B/n, multivariate and multi-armed bandit testing. Teams can use a visual editor, server-side testing and a mobile SDK, alongside audience targeting and feature flags. The listed platforms are Android, iOS and web. Adobe was founded in 1982 and is headquartered in San Jose, California, USA. Pricing is available on request. The range of test types gives teams different approaches to evaluating variations, while server-side testing and mobile SDK support address web and mobile use. Audience targeting and feature flags are also included. Organizations considering Adobe Target should account for the paid model and the need to request pricing before assessing cost. Its listed capabilities center on experimentation and managing targeted experiences across web and mobile platforms.

Who it suits

Adobe Target may suit organizations that run experiments and audience-targeted experiences across websites and mobile apps. Its server-side testing and mobile SDK are relevant to teams working across both environments.

Getting started

1. Visit the Adobe Target website.
2. Request pricing from Adobe.
3. Use the listed Android, iOS, or web platform.

Verdict

Adobe Target combines multiple test types with audience targeting across web and mobile. Teams need to request pricing to assess the paid product's cost.