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Salesforce Personalization
What Salesforce Personalization is
Salesforce Personalization is a paid marketing product for tailoring customer experiences across channels. It uses behavioral triggers, dynamic content, product recommendations, and real-time personalization to shape interactions. Omnichannel support allows personalized experiences across supported customer touchpoints. The service is available on Android, iOS, and the web. Salesforce lists a Personalization plan at $8,000 per month when billed annually, including 50 million personalization credits. Marketing Cloud Personalization+ is listed at $15,000 per month on annual billing and also includes 50 million personalization credits. There is no free plan. These plans have the same stated credit allowance but different monthly prices. Salesforce offers the product from its headquarters in San Francisco, California, United States. Organizations can use the listed capabilities to connect customer behavior with content and product recommendations across channels, while considering the annual billing requirement and plan cost.
Who it suits
It suits organizations that need behavioral triggers, dynamic content, recommendations, and real-time personalization across multiple channels. It is available to Android, iOS, and web users.
What it does well
- Behavioral triggers support customer-based actions
- Dynamic content personalizes customer experiences
- Product recommendations are included
- Real-time personalization is supported
- Omnichannel support covers multiple channels
What to know first
- No free plan is listed
- Starts at $8,000 per month
- Plans require annual billing
- Both listed plans include 50 million credits
Limits
The entry plan costs $8,000 per month when billed annually and includes 50 million personalization credits. Marketing Cloud Personalization+ costs $15,000 per month on the same billing basis and also includes 50 million credits.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Marketing Cloud Personalization+ | Billed annually · Includes Salesforce Personalization · Agentforce Personalization Decisioning · Web, Mobile App, and Email Personalization · Product and Content Recommendations | $15,000 a month |
| Salesforce Personalization | Billed annually · Agentforce Personalization Decisioning · Web, Mobile App, and Email Personalization · Product and Content Recommendations · 50M Personalization Credits | $8,000 a month |
As salesforce.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Salesforce Personalization website
- Choose Salesforce Personalization or Marketing Cloud Personalization+
- Select the annual-billing plan
- Access the service on Android, iOS, or the web
Verdict
Salesforce Personalization combines behavioral triggers, dynamic content, recommendations, and real-time personalization across omnichannel experiences. Its listed entry price and annual billing make the plan commitment an important consideration.
Questions
Does Salesforce Personalization have a free plan?
No. Salesforce Personalization is listed as paid and has no free plan.
How much does Salesforce Personalization cost?
Salesforce Personalization costs $8,000 per month when billed annually. Marketing Cloud Personalization+ costs $15,000 per month, also billed annually.
What credit allowance do the plans include?
Each listed plan includes 50 million personalization credits.
Which platforms support the product?
The product is available on Android, iOS, and the web.
What personalization capabilities are included?
Listed capabilities include behavioral triggers, dynamic content, product recommendations, real-time personalization, and omnichannel support.
Who makes Salesforce Personalization?
Salesforce provides the product and is headquartered in San Francisco, California, United States.
Facts from Salesforce Personalization's own pages
- Adaptive web experiences
- The product can change website layout, content, and recommendations dynamically for each visitor. · salesforce.com, 15 Oct 2026
- Agentforce integration
- Agentforce can send analyzed conversation intent into the Personalization decisioning engine through a Get User Intent action. · salesforce.com, 15 Oct 2026
- Company founding
- Gartner lists Salesforce as founded in 1999. · gartner.com, 15 Oct 2026
- Company headquarters
- LinkedIn lists Salesforce headquarters at San Francisco, California. · linkedin.com, 15 Oct 2026
- Company legal name
- Salesforce identifies itself as Salesforce, Inc. in its corporate copyright and legal footer. · salesforce.com, 15 Oct 2026
- Company size
- LinkedIn lists Salesforce as having 10,001 or more employees. · linkedin.com, 15 Oct 2026
- Connect REST API
- Salesforce publishes a versioned Personalization Connect REST API with batch decisions, metrics, and transformer resources. · developer.salesforce.com, 15 Oct 2026
- Consent behavior
- The web module stops sending events when it receives an OptOut consent for the Personalization purpose. · developer.salesforce.com, 15 Oct 2026
- Cross-channel use
- Salesforce Personalization carries context across websites, email, mobile apps, sales, service, commerce, and loyalty interactions. · salesforce.com, 15 Oct 2026
- Data 360 dependency
- Salesforce states that Data 360 must be provisioned for Salesforce Personalization and Marketing Cloud Personalization+. · salesforce.com, 15 Oct 2026
- Documentation depth
- Developer documentation covers setup, Sitemap configuration, event schemas, identity mapping, consent, campaign templates, APIs, and performance considerations. · developer.salesforce.com, 15 Oct 2026
- Email support
- Email content and offers can adapt from connected customer data at send time. · salesforce.com, 15 Oct 2026
- Event API
- The Event API accepts event data and can return campaign data, while Salesforce directs mobile event processing to the Mobile SDK instead. · developer.salesforce.com, 15 Oct 2026
- Experimentation
- The platform supports A/B and multivariate testing with automatic cohort assignment, live measurement, and winner surfacing. · salesforce.com, 15 Oct 2026
- Headquarters
- San Francisco, California, United States · salesforce.com, 4 Oct 2026
- License model
- Salesforce Personalization is a proprietary hosted Salesforce service; some accompanying public SDK repositories use BSD-3-Clause licensing. · github.com, 15 Oct 2026
- Limit: enterprise price commitment
- Questera identifies the published $8,000-per-org monthly price as a large commitment, particularly for buyers that do not already run Salesforce Marketing Cloud. · questera.ai, 15 Oct 2026
- Limit: implementation effort
- StayModern reports that documented deployments can require significant setup effort and that real-time processing may sometimes lag under heavy data loads. · staymodern.ai, 15 Oct 2026
- Limit: instrumentation dependency
- SigmaDax notes that decision quality depends on consistent event instrumentation and governance of identity and consent signals. · sigmadax.com, 15 Oct 2026
- Limit: usability and switching
- Gartner reviewers repeatedly describe the interface as difficult and switching between Salesforce and Marketing Cloud as unintuitive. · gartner.com, 15 Oct 2026
- Mobile SDK repositories
- Salesforce publishes official iOS, Android, React Native, and Flutter Personalization SDK repositories under its marketing-cloud GitHub organization. · github.com, 15 Oct 2026
- Mobile support
- A unified SDK supports personalized content on web, native iOS, and native Android applications. · salesforce.com, 15 Oct 2026
- Notable news: pricing
- Salesforce announced updated product packaging and pricing on June 17, 2025, including new Agentforce add-ons and planned average 6% increases for selected Enterprise and Unlimited editions. · salesforce.com, 15 Oct 2026
- Offer decisioning
- Real-time decisioning evaluates browsing behavior, prior engagement, and live intent to select offers for individuals. · salesforce.com, 15 Oct 2026
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