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Nosto
What Nosto is
Nosto is a commerce platform for ecommerce brands and retailers that want to tailor customer journeys. Its Product Experience Cloud brings together personalized search, category merchandising, product recommendations, post-purchase upsell, dynamic bundles, and personalized emails. The Content Experience Cloud adds A/B testing and optimization, content personalization, pop-ups, and shoppable user-generated content. Nosto says AI capabilities are included across every module at no extra cost; the platform also lists personalization, experiment workflows, and a visual editor.
Nosto supports web and mobile, with Android, iOS, web, and API platforms listed. Commerce connections include Shopify, Shopify Plus, Salesforce Commerce Cloud, Shopware, Adobe Commerce, and BigCommerce. Other listed integrations include Klaviyo, Attentive, Yotpo, Tapcart, Google Analytics, TikTok, Instagram, and Facebook. A custom modular plan combines a base platform fee with a fixed fee based on store volume, measured by GMV and traffic; customers select modules and a support and scalability level. Pricing is on request. There is no standard self-service free trial, though qualified merchants may receive a structured proof of concept. Nosto was founded in 2013 and is headquartered in Helsinki, Finland.
Who it suits
Nosto suits ecommerce brands and retailers looking to personalize shopping journeys across search, product discovery, content, and follow-up. It is also a fit for teams that want to choose modules and a support and scalability level around their store volume.
What it does well
- AI capabilities are included in every module at no extra cost.
- Personalized search and category merchandising support product discovery.
- Content tools include testing, personalization, pop-ups, and shoppable user content.
- Integrates with major commerce platforms and marketing and analytics tools.
- Developer Portal provides implementation guidance and API references.
- Enterprise scalability package includes a 99.99% uptime SLA.
What to know first
- Pricing is available on request.
- There is no standard self-service free trial.
- Plan fees depend partly on store volume and selected modules.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Capterra listed starting price | Per user, per month · Subscription listing; page also states free trial and free version | $0.01 a month |
| Custom modular plan | Base platform fee plus fixed fee based on store volume (GMV and traffic) · Select modules · Support and scalability level | On request |
| Modular Nosto package | Base platform fee plus volume-based fee · Select modules · pricing depends on GMV/traffic · support and scalability level | On request |
As nosto.com lists them, read 14 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Nosto website.
- Review the Developer Portal for implementation guidance and API references.
- Contact Nosto about the custom modular plan and pricing.
- Discuss a structured proof of concept if you are a qualified merchant.
- Select modules and a support and scalability level.
Verdict
Choose Nosto if your commerce team wants product discovery, content personalization, and experimentation in a modular platform. Its AI capabilities are included across modules, and it connects with several commerce and technology platforms. Look elsewhere if you need a self-service free trial or publicly stated pricing.
Questions
How much does Nosto cost?
Pricing is on request. The custom modular plan combines a base platform fee with a fixed fee based on store volume, including GMV and traffic.
Is there a free plan or trial?
There is no free plan or standard self-service free trial. Qualified merchants may be offered a structured proof of concept.
What platforms does Nosto support?
Listed platforms are Android, iOS, web, and API. Nosto also describes support for web and mobile.
Which commerce platforms does Nosto integrate with?
Listed commerce integrations include Shopify, Shopify Plus, Salesforce Commerce Cloud, Shopware, Adobe Commerce, and BigCommerce.
What does Nosto's platform include?
Its Product Experience Cloud covers search, merchandising, recommendations, upsell, bundles, and personalized emails. Its Content Experience Cloud includes testing, content personalization, pop-ups, and shoppable user-generated content.
Where is Nosto based?
Nosto is headquartered in Helsinki, Finland, and says its journey began in 2013.
Facts from Nosto's own pages
- A/B testing
- The Content Experience Cloud includes A/B testing and optimization for comparing commerce experiences. · nosto.com, 14 Oct 2026
- Acquisition news
- Nosto announced its acquisition of visual-content platform Stackla on June 2, 2021. · nosto.com, 14 Oct 2026
- AI
- Nosto says AI capabilities are built into every module at no extra cost. · nosto.com, 8 Oct 2026
- AI agent
- Huginn is described as an always-on central AI agent coordinating purpose-built agents for search, merchandising, personalization and testing. · nosto.com, 14 Oct 2026
- API limits
- Current technical documentation lists standard calculated-cost limits of 40,000 points/second for Search GraphQL, 10,000 for recommendations and 10,000 for GraphQL. · docs.nosto.com, 14 Oct 2026
- Behavioral pop-ups
- Behavioral pop-ups are listed as a Content Experience Cloud capability. · nosto.com, 14 Oct 2026
- Category merchandising
- Merchants can control category and search ordering with weighted attributes, performance metrics, filters and pinned products. · help.nosto.com, 14 Oct 2026
- Company history
- Nosto says its journey began in 2013 with three founders. · nosto.com, 8 Oct 2026
- Company legal name
- The privacy notice identifies the controller as Nosto Solutions Oy. · nosto.com, 14 Oct 2026
- Company size
- Nosto's about page says it has over 140 team members across more than eight office locations. · nosto.com, 14 Oct 2026
- Content personalization
- Content banners and other onsite elements can adapt to visitor affinities in real time. · nosto.com, 14 Oct 2026
- Content tools
- Its Content Experience Cloud includes A/B testing and optimization, content personalization, pop-ups, and shoppable user-generated content. · nosto.com, 8 Oct 2026
- Data engine
- The Data Engine combines catalog, performance, behavioral and visual data to power recommendations, search, merchandising and targeting. · nosto.com, 14 Oct 2026
- Developer resources
- Nosto’s Developer Portal provides product implementation guidance and API references. · docs.nosto.com, 8 Oct 2026
- Documentation depth
- The developer portal provides implementation guides, product examples, API references, platform instructions and headless, SPA and PWA methods. · docs.nosto.com, 14 Oct 2026
- Dynamic bundles
- The product suite supports manually curated or automated bundles intended to increase average order value. · nosto.com, 14 Oct 2026
- Enterprise SLA
- Nosto describes a Product Scalability Package with a 99.99% uptime SLA, dedicated infrastructure, 24/7 proactive monitoring, and a global edge network. · nosto.com, 8 Oct 2026
- Founded
- Nosto states that its journey began in 2013 with founders Jani Luostarinen, Antti Pöyhönen and Juha Valvanne. · nosto.com, 14 Oct 2026
- Funding news
- Nosto announced a $16 million funding round from Mandatum Asset Management Growth Equity on February 23, 2023. · nosto.com, 14 Oct 2026
- Headquarters
- Nosto lists Helsinki, Finland as its headquarters. · linkedin.com, 14 Oct 2026
- Integrations
- Official integration documentation covers Shopify, Magento, Shopware, PrestaShop, BigCommerce and Salesforce Commerce Cloud. · docs.nosto.com, 14 Oct 2026
- Intended customers
- Nosto presents its platform for ecommerce brands and retailers seeking personalized commerce experiences. · nosto.com, 8 Oct 2026
- Limit: integration effort
- A G2 reviewer says some Magento integration elements require backend work and lag the Shopify experience. · g2.com, 14 Oct 2026
- Limit: learning curve and analytics
- G2 reviewers mention a complex interface, time needed to learn the system, incomplete bundle or campaign analytics and limited reporting detail. · g2.com, 14 Oct 2026
Where Nosto stands on Freedom251
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- Conversion Rate Optimization Software#29 of 39