No. 87 of 131 ·Marketing Automation Software

HCL Unica Interact

Web · Self-hosted · API

Freedom report

One barScore 5.4

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

HCL Unica Interact is ranked #87 of 131 in marketing automation software on Freedom251. It runs on API, Self-hosted, Web. There is no free plan.

HCL Unica Interact plans and pricing

All plans

HCL Unica+ Interact Not published Enterprise marketing personalization platform · On-prem, private cloud, hybrid, or SaaS deployment proda.hcl-software.com · 3 Oct 2026

Compared on marketing automation software

Free plan: No

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The record

Purpose: HCL Unica+ Interact is an enterprise marketing personalization platform and real-time offer decisioning engine for serving relevant experiences at inbound touchpoints.
Touchpoints: The product page lists websites, mobile apps, call centers, ATMs, and kiosks as touchpoints for real-time offers.
Offer decisioning: Business rules set offer eligibility, contact limits, and regulatory constraints, while AI scores eligible offers for relevance.
Live context: The product can use current-session activity such as visits, clicks, and calls to update customer profiles before the next offer decision.
Offer management: The page describes offer scheduling, A/B testing, a drag-and-drop creative editor, and templates that personalize content with customer and offer details.
Cross-channel coordination: The same offer library, eligibility rules, and customer profile can be used across web, call center, ATM, and kiosk, with accepted offers removed across channels.
Integration: The product page says Interact and HCL Unica Deliver share a profile and offer library and can coordinate follow-ups through email, SMS, or push.
Analytics: The page describes live offer acceptance rates and MaxAI recommendations for identifying underperforming offers while campaigns are running.
Deployment: HCL lists on-premises, private cloud, hybrid, and SaaS deployment options for Interact.
Security: Interact API authentication can validate tokens or credentials through Unica Platform or LDAP when enabled.
Access control: Interact runtime user-interface access requires authentication, and only Unica Platform login IDs with the Interact administrator role can access its pages.
Support: The product page offers a request for a demo and describes a 45-minute working session about touchpoints, offer strategy, and deployment.
Intended users: The product page presents Interact for enterprise marketing teams that want to manage offers and customer experiences across channels.

Where it ranks on Freedom251

Best Marketing Automation Software in 2026#87 of 131
Best Personalization Software in 2026#23 of 28

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Sources

proda.hcl-software.com/unica/offerings/interact· checked 3 Oct 2026
help.hcl-software.com/unica/Interact/en/12.1.3/Interact/API/d· checked 3 Oct 2026
help.hcl-software.com/unica/Interact/en/12.1.1/index.html· checked 3 Oct 2026
hcl-software.com/unica/offerings/interact· checked 3 Oct 2026