Freedom251 › Personalization Engines
VWO Personalize

What VWO Personalize is
VWO Personalize helps teams target, launch, and measure tailored experiences for customer segments on websites and digital channels. It can personalize experiences for anonymous and first-time visitors using live signals such as referral source, device, location, page behavior, scroll depth, time on page, and clicks. Wingz AI evaluates visitor and account signals against a selected objective and can draft page copy and select imagery before the page renders. Teams can use the audience manager, experience editor, and campaign report to review audiences, preview experiences before launch, and see results by audience. Data inputs include behavioral data, visitor attributes, uploaded lists, events, third-party signals, and connected analytics, CMS, CDP, and ABM tools. The web-only product includes experimentation, audience targeting, real-time targeting, predictive personalization, and a visual editor. Growth lists three concurrent campaigns, Pro lists five, and Enterprise lists unlimited campaigns. Pricing is on request, and a 30-day trial is offered; there is no free plan. Support varies by plan: Growth lists basic support, while Enterprise lists 24x7 support. Wingify says it has more than 15 years of experience and that VWO and AB Tasty have united under Wingify.
Who it suits
VWO Personalize suits CRO and growth managers, ecommerce teams, marketers, product teams, and digital experience teams. It is intended for teams personalizing web experiences for customer segments, including anonymous and first-time visitors.
What it does well
- Targets anonymous and first-time visitors with real-time signals.
- Wingz AI can draft copy and select imagery.
- Teams can preview experiences before launch.
- Accepts behavioral, visitor, event, and third-party signals.
- Enterprise lists unlimited concurrent campaigns.
What to know first
- No free plan is listed.
- Pricing is available on request.
- Growth lists three concurrent campaigns.
- Web channel coverage only.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro | 5 concurrent campaigns · advanced targeting, triggers and reporting · cross-domain campaigns · custom widgets · pull-based integrations · advanced support | On request |
| Growth | 3 concurrent campaigns · unlimited variations and metrics · basic targeting, triggers and reporting · visual and code editor · standard widgets · basic support | On request |
| Enterprise | unlimited concurrent campaigns · all targeting, triggers and reporting · self-hosting · approval workflow · SSO · API access · 24x7 support | On request |
As wingify.com lists them, read 30 Sept 2026. The maker's own page has the final word.
Verdict
VWO Personalize combines audience targeting, real-time signals, experimentation, and campaign reporting for web experiences. The plans differ in campaign limits and support, and pricing is available on request.
Facts from VWO Personalize's own pages
- AI personalization
- Wingz AI reads visitor and account signals, ranks options against a selected objective, and can draft page copy and select imagery before the page renders. · wingify.com, 30 Sept 2026
- Anonymous visitors
- The product can personalize experiences for anonymous and first-time visitors using real-time signals such as referral source, device, location, page behavior, scroll depth, time on page, and clicks. · wingify.com, 30 Sept 2026
- Audience
- Wingify describes Personalization as built for CRO and growth managers, ecommerce teams, marketers, product teams, and digital experience teams. · wingify.com, 30 Sept 2026
- Campaign workflow
- The audience manager, experience editor, and campaign report let teams review audiences, preview experiences before launch, and see results by audience. · wingify.com, 30 Sept 2026
- Company
- Wingify says it has more than 15 years of experience and that VWO and AB Tasty have united under Wingify. · wingify.com, 30 Sept 2026
- Data inputs
- The product can use behavioral data, visitor attributes, uploaded lists, events, third-party signals, and connected analytics, CMS, CDP, and ABM tools. · wingify.com, 30 Sept 2026
- Data regions
- Wingify lists data centers in the US, EU, and India. · wingify.com, 30 Sept 2026
- Founded
- 2009 · wingify.com, 28 Sept 2026
- Integrations
- The integrations directory includes connections such as Adobe Analytics, Adobe Experience Platform, Amplitude, Amazon S3, BigQuery, Braze, and Microsoft Clarity. · wingify.com, 30 Sept 2026
- Plan limits
- The Growth plan lists three concurrent campaigns and one experience per target; Pro lists five concurrent campaigns, while Enterprise lists unlimited campaigns. · wingify.com, 30 Sept 2026
- Privacy controls
- Wingify says it uses no third-party cookies, masks session data before storage, lets customers choose data location and retention, and supports deletion at any time. · wingify.com, 30 Sept 2026
- Purpose
- Wingify Personalization targets, launches, and measures tailored experiences for customer segments on websites and digital channels. · wingify.com, 30 Sept 2026
- Security certifications
- Wingify lists ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II among its third-party certifications. · wingify.com, 30 Sept 2026
- Support
- The product page advertises 24/7 priority support, a dedicated success manager, and technical experts; the Growth plan lists basic support. · wingify.com, 30 Sept 2026
Where VWO Personalize stands on Freedom251
- Personalization Engines#12 of 20
- Personalization Software#19 of 25
- Conversion Rate Optimisation Tools#18 of 22
- Website Personalization Software#26 of 30
