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Optimove

by Optimove

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Optimove's own site

What Optimove is

Optimove is a customer experience platform that brings together customer data, AI decisioning, multichannel orchestration, real-time personalization, and gamification. Its core products are Orchestrate, Engage, Personalize, Gamify, and Optimove AI. Engage supports AI-assisted content generation, campaign testing, and automated optimization for multichannel campaigns. Personalize provides more than 20 AI-driven recommendation models and real-time personalization for digital surfaces, messages, and search. Supported channels include email, web messaging and push, SMS, mobile app messaging and push, WhatsApp, and advertising platforms. The platform also offers email automation, customer journeys, lead scoring, and lead capture forms. Optimove says it provides more than 150 out-of-the-box connectors, as well as APIs, hybrid ETL, and microservices. It serves consumer brands in areas including iGaming, prediction markets, retail and e-commerce, financial services, online trading, and travel and hospitality. Optimove is available on web, Android, iOS, and API, with multiple CRM integrations. Pricing is paid and tailored to organizational needs and usage, including data volume, active customer profiles, orchestration scope, message volume, and channel usage. Optimove says it does not charge by seat or limit data usage on its Orchestrate page. Founded in 2012, the company is headquartered in Tel Aviv, Israel.

Who it suits

Optimove suits consumer brands that coordinate personalized campaigns across multiple messaging and advertising channels. Its products and integrations may be relevant to teams working with customer journeys, recommendations, and campaign optimization.

What it does well

  • Supports email, SMS, WhatsApp, mobile messaging, and advertising channels.
  • Personalize offers more than 20 AI-driven recommendation models.
  • Engage includes campaign testing and automated optimization.
  • Offers more than 150 out-of-the-box connectors.
  • Available on web, Android, iOS, and API.

What to know first

  • There is no free plan.
  • Pricing is available on request and tailored to organizational needs.

Plans

PlanBilled and limitsPrice
OptimovePricing tailored to usage and business needs · no seat limits · no data usage limitsOn request

As optimove.com lists them, read 7 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit https://www.optimove.com/.
  2. Contact Optimove to discuss pricing tailored to your organizational needs.
  3. Use the Developer Hub for API guides, SDKs, integration documentation, and API references.

Verdict

Choose Optimove if your brand needs customer data, campaign orchestration, and personalization across multiple channels. Look elsewhere if you need a free plan or a fixed published price.

Questions

How much does Optimove cost?

Pricing is available on request and tailored to organizational needs. Factors may include data volume, active customer profiles, orchestration scope, message volume, and channel usage.

Does Optimove have a free plan?

No. Optimove is a paid product and has no free plan.

Which platforms does Optimove support?

It is available on web, Android, iOS, and API.

What channels does Optimove support?

Channels include email, web messaging and push, SMS, mobile app messaging and push, WhatsApp, and advertising platforms.

Does Optimove integrate with CRM systems?

Optimove lists multiple CRM integrations and says it offers more than 150 out-of-the-box connectors, along with APIs, hybrid ETL, and microservices.

Who makes Optimove?

Optimove was founded in 2012 and is headquartered in Tel Aviv, Israel.

Facts from Optimove's own pages

AI and campaigns
Engage provides AI-assisted content generation, campaign testing, and automated optimization for multichannel campaigns. · optimove.com, 7 Oct 2026
APIs and SDKs
Optimove’s Developer Hub provides API guides, SDKs, integration documentation, and API references. · developer.optimove.com, 7 Oct 2026
Channels
Optimove supports email, web messaging and push, SMS, mobile app messaging and push, WhatsApp, and advertising platforms. · optimove.com, 7 Oct 2026
Company history
Optimove says it was founded in 2012 by Pini Yakuel and is headquartered in Tel Aviv. · optimove.com, 7 Oct 2026
CRM integrations
multiple · optimove.com, 20 Sept 2026
Customer journeys
Yes · optimove.com, 20 Sept 2026
Email automation
Yes · optimove.com, 20 Sept 2026
Lead capture forms
Yes · optimove.com, 20 Sept 2026
Founded
2012 · optimove.com, 28 Sept 2026
Headquarters
Tel Aviv, Israel · optimove.com, 28 Sept 2026
Integrations
Optimove says it offers more than 150 out-of-the-box connectors, along with APIs, hybrid ETL, and microservices. · optimove.com, 7 Oct 2026
Lead scoring
Yes · optimove.com, 20 Sept 2026
Personalization
Personalize offers more than 20 AI-driven recommendation models and real-time personalization for digital surfaces, messages, and search. · optimove.com, 7 Oct 2026
Pricing basis
Pricing is tailored to organizational needs and may depend on data volume, active customer profiles, orchestration scope, message volume, and channel usage. · optimove.com, 7 Oct 2026
Pricing limits
The Orchestrate page says Optimove does not charge by seat or impose limits on data usage. · optimove.com, 7 Oct 2026
Products
Its core products are Orchestrate, Engage, Personalize, Gamify, and Optimove AI. · optimove.com, 7 Oct 2026
Purpose
Optimove combines customer data, AI decisioning, multichannel orchestration, real-time personalization, and gamification to help brands deliver personalized customer experiences. · optimove.com, 7 Oct 2026
Security and compliance
Optimove states that it is SOC 2 Type II certified, ISO 27001 certified, and compliant with GDPR and CCPA; it also describes encryption in transit and at rest. · optimove.com, 7 Oct 2026
Support
Optimove says each client receives an industry-specialized Customer Success Manager and 24/7 technical support, with a knowledge base and developer documentation. · optimove.com, 7 Oct 2026
Supported industries
Optimove serves consumer brands in areas including iGaming, prediction markets, retail and e-commerce, financial services, online trading, and travel and hospitality. · optimove.com, 7 Oct 2026

Where Optimove stands on Freedom251

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