Best Mobile Marketing Automation Software in 2026
Updated
In short: OneSignal is ranked #1 of 26 as of 4 October 2026, ahead of Pushwoosh and Reteno. The best-ranked option with a free plan is Pushwoosh. The lowest first paid tier on this page is Pushwoosh at $5/mo.
When you coordinate marketing through mobile channels, campaign tools can differ in how they respond to behavior and organize journeys. Compare OneSignal, Pushwoosh, and Reteno on A/B testing, behavioral triggers, mobile analytics, and visual journey builders. Mobile OS support can help you check platform fit, while data export is another listed point to consider for your workflow. The ranking continues with Batch, EngageLab, Airship Experimentation, Journiq, and Braze. Review free-plan availability and “Paid from” details alongside the capabilities, so you can weigh the tools against the campaigns you need to manage.
26 mobile marketing automation software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
3 of the 25 here have a free tier you can use, 0 have open-source code on record, and 0 have full bars: free, open, on most of your devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | OneSignalWeb · Windows · Mac · Android · iPhone | Three bars | — | 5 of 6 | $19/mo | 6.7 | |
| 2 | PushwooshWeb · Windows · Mac · Android · iPhone | Three bars | — | 5 of 6 | $5/mo | 6.7 | |
| 3 | RetenoWeb · Android · iPhone · API | Three bars | — | 3 of 6 | $30/mo | 6.5 | |
| 4 | EngageLabWeb · Windows · Mac · Android · iPhone · API | Two bars | — | — | 5 of 6 | — | 5.8 |
| 5 | Airship ExperimentationWeb · Android · iPhone · API | Two bars | — | — | 3 of 6 | — | 5.5 |
| 6 | BatchWeb · Android · iPhone · API | Two bars | — | — | 3 of 6 | — | 5.5 |
| 7 | IterableWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.4 |
| 8 | PulsateWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.4 |
| 9 | ReproWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.4 |
| 10 | XtremepushWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.4 |
| 11 | YouAppiWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.4 |
| 12 | BrazeWeb | One bar | — | — | 1 of 6 | — | 5.3 |
| 13 | Plumb5 Mobile MarketingWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.3 |
| 14 | WebEngageWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.3 |
| 15 | AampeWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 16 | CleverTapWeb · Android · iPhone · API | Two bars | — | — | 3 of 6 | $85/mo | 5.2 |
| 17 | Insider OneWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 18 | OptimoveWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 19 | Customer.ioWeb · Android · iPhone | Two bars | — | — | 3 of 6 | $100/mo | 5.1 |
| 20 | JourniqWeb · Android · iPhone | Two bars | — | — | 3 of 6 | $49/mo | 5.1 |
| 21 | MoEngageWeb · Android · iPhone · API | Two bars | — | — | 3 of 6 | — | 5.1 |
| 22 | OPALWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 23 | PlotlineWeb · Android · iPhone | Two bars | — | — | 3 of 6 | $999/mo | 5.1 |
| 24 | UserpilotWeb · Android · iPhone · API · Extension | Two bars | — | — | 3 of 6 | $299/mo | 5.1 |
| 25 | NotiflyWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.0 |
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which mobile marketing automation software is ranked first on Freedom251?
OneSignal is ranked #1 of 26 with a score of 6.7. Pushwoosh is second and Reteno third.
How many of these have a free plan?
3 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Pushwoosh has the lowest first paid tier we found: $5/mo.
How is this list ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation. Paid placements never change a rank.