OPAL

What OPAL is

OPAL combines behavioral analytics with personalized rich-media messaging for customer engagement, retention and monetization. It sends tailored push notifications to mobile devices, including when an app is closed. Campaigns can include images, videos, GIFs, animations and multiple buttons, with deep links that lead to app screens or actions. Analytics cover custom events and screen views, cross-channel behavior, campaign reach, opens and conversions. Teams can build user segments from behavioral patterns, campaign reactions and technology data, then target messages to those groups. OPAL provides real-time APIs and CSV exports for sending raw data to business intelligence tools. Its real-time messaging API can connect with existing CRM and BI tools. The listed platforms are Android, iOS, web and API. OPAL is presented for telecom operators, iGaming, finance and trading, and retail and eCommerce businesses. Its paid Custom plan is priced on request, and the maker invites prospective customers to contact OPAL for a demo. Support includes onboarding, platform training, integration assistance, a dedicated Customer Success Manager and on-demand technical help. OPAL is a product of Trebbble, a mobile agency; its named co-founders are Thanos Makris, Vaggelis Rekkas and Dimitris Makris.

Who it suits

OPAL suits businesses that want to target mobile customers with personalized notifications and measure how campaigns perform. The maker presents it for telecom, iGaming, finance and trading, and retail and eCommerce businesses, with CRM and BI connections for organizations using those tools.

Limits

The paid Custom plan is priced on request. OPAL says it can evaluate feature requests for needs the platform does not currently support.

Getting started

1. Visit the OPAL website.
2. Contact OPAL to request a demo and pricing for the Custom plan.
3. Arrange onboarding, platform training and integration assistance.
4. Connect CRM or BI tools through the real-time messaging API, if needed.

Verdict

Choose OPAL if your business needs behavioral targeting, rich mobile campaigns and analytics across customer interactions. Its APIs, exports and support services may suit teams connecting engagement data with CRM or BI tools. Contact the maker for custom pricing and a demo.