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MoEngage
by MoEngage
What MoEngage is
MoEngage is a customer engagement platform that uses behavioral analytics to help brands communicate across customer journeys. It supports web and app personalization based on customer preferences, journey stages, and affinities, alongside email automation, customer journeys, lead capture forms, and multiple CRM integrations. Listed channels include email, SMS, in-app and on-site messaging, push notifications, digital advertising, content cards, RCS, and WhatsApp. MoEngage Inform provides a single API for managing critical alerts across channels and vendors. Merlin AI is described as helping marketers discover insights, create assets, and deliver experiences using agentic decision-making. Marketplace integrations include Databricks, Snowflake, Twilio, Shopify, Branch, Zapier, Power BI, and Tableau. MoEngage lists SOC 2 Type 2 attestation, ISO 27001:2022, ISO 27701:2019, GDPR, CCPA, and HIPAA credentials. It states that the platform analyzes 1 trillion data points monthly, sends 30 million messages per minute, and has 99.9% uptime. Pricing is available from sales; the Growth and Enterprise plans have no listed prices, and there is no free plan. The maker was founded in 2014 and has headquarters in San Francisco and Bengaluru.
Who it suits
It is aimed at consumer marketers coordinating digital, multi-channel customer engagement. Organizations considering it should be prepared to contact sales for pricing; Connected Apps require the Connected Channels add-on.
What it does well
- Supports personalization across web and apps.
- Lists a broad range of engagement channels.
- Includes email automation and customer journeys.
- Lists multiple CRM integrations and marketplace connections.
- Documents access controls for Enterprise license organizations.
What to know first
- No free plan is listed.
- Growth and Enterprise pricing requires contacting sales.
- Connected Apps require the Connected Channels add-on.
Limits
MoEngage has no free plan. Connected Apps require the Connected Channels add-on, and granular enterprise controls are tied to Enterprise licensing.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth | Pricing not stated on the page | On request |
| Enterprise | Pricing not stated on the page | On request |
As moengage.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the MoEngage website
- Contact sales for pricing
- Choose the Growth or Enterprise plan
- Connect supported Android, iOS, web, or API channels
- Request Connected Apps activation from your Customer Success Manager
- Configure campaigns, journeys, forms, and integrations
Verdict
MoEngage brings analytics, personalization, and multiple communication channels into a customer engagement platform. Its plan pricing requires a sales conversation, and Connected Apps depend on an add-on.
Questions
Does MoEngage offer a free plan?
No. MoEngage is offered as a paid service, with pricing available by contacting sales.
Which channels does MoEngage support?
Listed channels include email, SMS, in-app and on-site messaging, push notifications, digital advertising, content cards, RCS, and WhatsApp.
What integrations are available?
The marketplace lists Databricks, Snowflake, Twilio, Shopify, Branch, Zapier, Power BI, and Tableau, along with multiple CRM integrations.
What platforms can access MoEngage?
MoEngage lists Android, iOS, web, and API access.
What plans are offered?
The listed plans are Growth and Enterprise, and both require contacting sales for pricing.
Facts from MoEngage's own pages
- Access controls
- MoEngage documents two-factor authentication, SAML 2.0 single sign-on, granular permissions, campaign approval workflows, and IP whitelisting for Enterprise license organizations. · help.moengage.com, 4 Oct 2026
- AI features
- The product page says Merlin AI helps marketers discover insights, generate assets, and deliver experiences with agentic decisioning. · moengage.com, 4 Oct 2026
- Channels
- MoEngage lists email, SMS, in-app messaging, digital advertising, content cards, on-site messaging, push notifications, RCS, and WhatsApp among its engagement channels. · moengage.com, 4 Oct 2026
- Company history
- MoEngage says Raviteja Dodda and Yashwanth Kumar founded the company in 2014. · moengage.com, 4 Oct 2026
- Connected channels add-on
- The help guide says Connected Apps are part of the Connected Channels add-on and customers should contact their Customer Success Manager to enable them. · help.moengage.com, 4 Oct 2026
- CRM integrations
- multiple · moengage.com, 20 Sept 2026
- Customer journeys
- Yes · moengage.com, 20 Sept 2026
- Customer support
- MoEngage says its team provides regional support and guidance, and its pricing page includes Customer Success and Support in the plan comparison. · moengage.com, 4 Oct 2026
- Email automation
- Yes · moengage.com, 20 Sept 2026
- Lead capture forms
- Yes · moengage.com, 20 Sept 2026
- Founded
- 2014 · moengage.com, 28 Sept 2026
- Free plan
- No · moengage.com, 20 Sept 2026
- Headquarters
- San Francisco, California, USA; Bengaluru, India · moengage.com, 28 Sept 2026
- Integrations
- The app marketplace lists integrations including Databricks, Snowflake, Twilio, Shopify, Branch, Zapier, Power BI, and Tableau. · moengage.com, 4 Oct 2026
- Intended users
- MoEngage says it empowers consumer marketers with AI-powered tools for digital-first, multi-channel engagement. · moengage.com, 4 Oct 2026
- Personalization
- The platform offers web and app personalization using customer preferences, journey stages, and affinities. · moengage.com, 4 Oct 2026
- Product
- MoEngage describes its product as an enterprise ready customer engagement platform that uses behavioral analytics to help brands engage customers across their journeys. · moengage.com, 4 Oct 2026
- Scale
- MoEngage states that its platform analyzes 1 trillion data points monthly and sends 30 million messages per minute, with 99.9% uptime. · moengage.com, 4 Oct 2026
- Security and compliance
- MoEngage lists SOC 2 Type 2 attestation, ISO 27001:2022, ISO 27701:2019, GDPR, CCPA, and HIPAA among its security and compliance credentials. · moengage.com, 4 Oct 2026
- Transactional alerts
- MoEngage Inform provides infrastructure for managing critical alerts across channels and vendors through a single API. · moengage.com, 4 Oct 2026
Where MoEngage stands on Freedom251
- Retail CRM Software#10 of 25
- Marketing Automation Software#58 of 131
- Customer Data Platforms#26 of 58
- Customer Journey Orchestration Software#16 of 34
- Mobile Marketing Automation Software#14 of 26
- Push notification services#24 of 31
- Push Notification Software#25 of 30