Freedom251 › Retail CRM Software
Custobar
What Custobar is
Custobar is a paid customer data and marketing automation platform for omnichannel retailers and online businesses. It combines information from physical and digital touchpoints, including sales, browsing behavior, and customer service connections. Dynamic and predictive segmentation uses continually updated customer data. Campaign automation supports journeys through email, push notifications, SMS, WhatsApp, and display advertising. Analytics report email, SMS, and push performance, while campaign comparisons can include ROI. Listed personalization tools include AI-powered product recommendations and predictive customer lifetime value. Integrations include Google Ads, Meta Custom Audiences, Shopify, Shopware 6, Magento, and WooCommerce, with custom connections and APIs for incoming and outgoing data. Custobar says it is GDPR compliant and uses secure EU-based data. The Small plan costs €548/mo, supports up to 300,000 contacts, and includes 20,000 contacts and monthly emails. Larger plans require contacting sales. There is no free plan.
Who it suits
Custobar suits omnichannel retailers and online businesses that need unified shopper data, segmentation, automated campaigns, and integrations. Its plans are structured around contact volume and business requirements.
What it does well
- Unifies physical and digital customer data
- Provides dynamic and predictive segmentation
- Automates email, SMS, WhatsApp, and push campaigns
- Includes ecommerce and advertising integrations
- Offers API documentation and custom connections
What to know first
- Starts at €548/mo
- No free plan
- Larger plans require contacting sales
- Small plan includes five user licences
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Small | 548 €/ Month · Up to 300 000 contacts · includes 20,000 contacts and monthly emails · additional contacts and emails available | €548 a month |
| Medium and Large | Contact sales · Best choice for 300 000 to 1 000 000 contacts | On request |
| Enterprise | Contact sales · Best choice for over 1 000 000 contacts · tailored plan | On request |
As custobar.com lists them, read 29 Sept 2026. The maker's own page has the final word.
Verdict
Custobar combines customer data management, segmentation, campaign automation, analytics, and retail integrations. The €548/mo Small plan has defined contact and licence limits, while larger deployments need a sales discussion.
Facts from Custobar's own pages
- Analytics
- Campaign analytics provide performance information for email, SMS, and push campaigns, and the CDP offers campaign comparisons that include ROI. · custobar.com, 29 Sept 2026
- API access
- Custobar provides API documentation covering customer records, campaigns, webhooks, products, sales, and data import and retrieval. · custobar.com, 29 Sept 2026
- Campaigns
- Marketing automation supports customer journeys and campaigns across email, push notifications, SMS, WhatsApp, and display advertising. · custobar.com, 29 Sept 2026
- Customer data
- It brings together customer data from physical and digital touchpoints, including online and offline sales, browsing behavior, and customer service connections. · custobar.com, 29 Sept 2026
- Data connections
- Custobar says it supports integrations, custom integrations, data sources, and APIs for incoming and outgoing data flows. · custobar.com, 29 Sept 2026
- Founded
- 2014 · custobar.com, 28 Sept 2026
- Headquarters
- Espoo, Finland · custobar.com, 28 Sept 2026
- Integrations
- Listed integrations include Google Ads, Meta Custom Audiences, Shopify, Shopware 6, Magento, and WooCommerce. · custobar.com, 29 Sept 2026
- Intended users
- Custobar presents its CDP as designed for omnichannel retailers and online businesses. · custobar.com, 29 Sept 2026
- Personalization
- The pricing page lists AI powered product recommendations and predictive customer lifetime value among its features. · custobar.com, 29 Sept 2026
- Product
- Custobar describes itself as a retail focused customer data platform and marketing automation platform for turning first party data into action. · custobar.com, 29 Sept 2026
- Security and compliance
- The company describes the platform as GDPR compliant and says it uses secure, EU based data. · custobar.com, 29 Sept 2026
- Segmentation
- The platform offers dynamic and predictive segmentation based on continually updated customer data. · custobar.com, 29 Sept 2026
- Support
- The pricing page says its support team is available by email in English and German, and lists business review meetings and user training for established customers. · custobar.com, 29 Sept 2026
- Usage limits
- Each plan includes five Custobar user licences, and every licence includes a monthly email package; additional email packages can be purchased. · custobar.com, 29 Sept 2026
Where Custobar stands on Freedom251
- Retail CRM Software#12 of 25