Lexer CDP

What Lexer CDP is

Lexer CDP is a customer data platform built specifically for retail. It brings customer data together so teams can ask questions in plain language, create audiences and send them to connected tools. Lexer says the product supports decisions about customers, products and operations. Its Lexi assistant can surface opportunities, risks and trends in customer data, recommend actions, activate segments, track campaigns and learn from results. The platform supports real-time profiles, identity resolution, audience activation and data ingestion.

Lexer lists more than 100 connectors, including Klaviyo, Shopify, Dotdigital, Yotpo, Google Ads, TikTok, Meta, Attentive, Braze, Salesforce, Emarsys, Magento, Mailchimp, Marketo and HubSpot. It offers authenticated APIs to read and write profiles, transactions and customer-event data, subject to rate limits; some APIs may need approval or incur additional costs. The Profile Read API is intended for low-latency reads, not large-scale profile extraction. Lexer says the platform is SOC 2 certified. Lexi runs within AWS Bedrock, does not share data with external models and does not use personal information in AI processing. Small reversible actions may run automatically, while larger ones wait for user sign-off. Pricing is tailored to data volume, services and implementation needs; Lexer says there are unlimited users, no seat costs and no activation fees.

Who it suits

Lexer CDP suits retail teams that need to unify customer data, build audiences and activate them in connected tools. It may also suit organizations looking for implementation choices ranging from guided self-serve to fully managed, alongside strategy, analytics and project support.

Limits

The Profile Read API is intended for low-latency profile reads, not large-scale extraction. APIs are subject to rate limits, and some may require approval or incur additional costs.

Getting started

1. Visit the Lexer website.
2. Discuss pricing tailored to data volume and services scoped to needs.
3. Choose a self-serve guided, hybrid or fully managed implementation option.
4. For API access, use authenticated APIs and account for rate limits; some APIs may require approval or additional costs.

Verdict

Retail teams looking to unify customer data and activate audiences across connected tools should consider Lexer CDP, particularly if they need implementation or strategic support. Teams that need a fixed listed price or large-scale profile extraction through the Profile Read API should look elsewhere.