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Best Referral Marketing Software in 2026

Referral marketing software supports programs that encourage participants to bring new customers or members. Compare referral links and codes with the attribution window to understand how sharing and credit are handled in each option. Fraud controls, reward payouts, and participant limits add practical considerations for program design and scale. Check for a free plan and compare paid-from pricing alongside these features. GrowSurf, Cello, and ReferralHero are among the entries to consider. Think about how participants will share referrals, what reward arrangements you need to evaluate, and what controls are relevant to your program.

  1. 1

    Cello

    Free plan AndroidAPIiPhone+1
    7.6 Free plan · paid from $80/mo Visit site
  2. 2

    GrowSurf

    Free plan AndroidAPIiPhone+1

    GrowSurf supports both one-time referral rewards and recurring affiliate commissions, with automation and a broad set of integration and developer options.

    7.5 From $125/mo · 14-day trial Visit site
  3. 3

    99minds Referral

    Free plan APIWeb

    99minds Referral offers shareable referral links, configurable rewards, and workflows for automating reward conditions.

    7.4 Free plan · paid from $199/mo Visit site
  4. 4

    ReferralHero

    Free plan AndroidAPIiPhone+1

    ReferralHero combines referral links, campaign engagement tools, analytics, and integrations. Compare the plan limits and fraud-control availability against the size and needs of your campaign.

    7.3 Free plan · paid from $199/mo · 7-day trial Visit site
  5. 5

    LeadBounty

    Free plan Web

    LeadBounty combines referral campaigns, redemption scanning, and business alliances in a web platform. The Free plan has defined campaign and referral limits; paid plans increase those allowances.

    7.0 Free plan · paid from 39 CAD/mo Visit site
  6. 6

    RefRef

    Free plan APISelf-hostedWeb

    RefRef offers both hosted and self-hosted referral program options, with multiple attribution models and reward types.

    7.0 Free plan Visit site
  7. 7

    Referrals.com

    Free plan APIWeb

    Choose Referrals.com if you want configurable referral campaigns, embeddable widgets, campaign analytics, and a choice of reward types.

    6.9 Free plan · paid from $9/mo · 14-day trial Visit site
  8. 8

    ReferralKit

    Free plan Web

    ReferralKit connects referral milestones and rewards to email subscriber growth, with automated emails and configurable reward instructions.

    6.8 Free plan Visit site
  9. 9

    Extole

    Free plan AndroidiPhoneWeb
  10. 10

    RiffRoff

    Free plan Web

    Choose RiffRoff if your Shopify store wants referral links, first-order offers, and configurable store-credit rewards.

    6.7 14-day trial Visit site
  11. 11

    Soreto

    Free plan APIWeb

    Soreto offers retailer referral tools, sharing channels, and campaign reporting, with plans described for different business sizes.

    6.7 Free plan · paid from £1,788/yr Visit site
  12. 12

    AppVirality

    Free trial AndroidAPIiPhone+1

    AppVirality combines campaign design, referral links, rewards, analytics, and fraud controls for mobile and SaaS programs.

    6.6 From $1,999/yr Visit site
  13. 13

    PartnerShare

    Free plan Web

    Choose PartnerShare if you need referral links or codes, fraud controls, and a choice of reward payout types.

    6.1 Free plan · paid from $99.90/mo (annual) Visit site
  14. 14

    Referral Factory

    Free trial APISelf-hostedWeb

    Referral Factory provides end-to-end tools for creating, tracking, qualifying, and rewarding referral programs.

    6.1 From $200/mo · 15-day trial Visit site
  15. 15

    Partnero

    Free trial APIWeb

    Partnero combines several partnership program types with tracking, rewards, integrations, and payout options.

    6.0 From $49/mo (annual) · 30-day trial Visit site
  16. 16

    Referral Kit

    Free plan Web
    6.0 Free plan · paid from $4.99/mo Visit site
  17. 17

    Friendbuy

    Paid AndroidAPIiPhone+1

    Consider Friendbuy if you need referral, loyalty and influencer capabilities in one platform and its integrations and API fit your setup.

    5.9 Pricing on request Visit site
  18. 18

    InviteReferrals

    Paid AndroidAPIiPhone+1

    InviteReferrals provides referral campaign creation, tracking, rewards and integrations across mobile and web properties.

    5.9 From $99/mo · 14-day trial Visit site
  19. 19

    ReferralCandy

    Free trial APIWeb

    ReferralCandy provides one account for ecommerce referrals and affiliate campaigns, with reporting, integrations, and payout options.

    5.9 From $39/mo · 7-day trial Visit site
  20. 20

    ReferralsMagic

    Free plan Web
    5.9 Free plan Visit site
  21. 21

    Ambassador

    by Ambassador
    Paid APIWeb

    Ambassador brings referral, advocacy, loyalty, and related programs into one platform with APIs, integrations, and reporting options.

    5.8 From $125/mo Visit site
  22. 22

    Mention Me

    Paid AndroidAPIiPhone+1

    Mention Me combines referral tracking, customer advocacy, targeting and program analytics for brands. Its quote-based pricing and package-dependent support are worth clarifying when evaluating a fit.

    5.8 Pricing on request · 60-day trial Visit site
  23. 23

    NextBee Community Platform

    Paid AndroidAPIiPhone+1

    NextBee combines discussion, learning, engagement, analytics, and access-control features in a branded community platform. Review plan tiers and the Basic plan minimum before assessing its fit.

    5.8 From $1.90/user/mo Visit site
  24. 24

    Referral Rock

    Free trial APIWeb

    Referral Rock combines program automation, participant sharing, rewards, integrations, and developer tools.

    5.8 From $250/mo · 14-day trial Visit site
  25. 25

    Bubblehouse

    Paid APIWeb

    Bubblehouse combines branded referrals with loyalty features, configurable rewards, multiple payout methods, and broad integration coverage.

    5.7 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

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