Freedom251 › Referral Marketing Software
Cello
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Grow | Up to $50K referral ARR · unlimited referrals and campaigns · priority Slack support · dedicated success manager · 0% transaction costs | $200 a month |
| Scale | Billed monthly · Up to $100K referral ARR · unlimited referrals and campaigns · priority Slack support · dedicated success manager · custom SLAs · 0% transaction costs | $750 a month |
| User Referrals Enterprise | Unlimited referral ARR · Unlimited referrals · Custom SLAs | On request |
| Free | billed monthly · Unlimited referrals · 1 partner campaign · 5 transacting partners | Free |
| Plus | Unlimited referrals and referral ARR · 3 partner campaigns · 25 transacting partners · priority Slack support · dedicated success manager · 3.5% transaction costs | $80 a month |
| Pro | Unlimited referrals and referral ARR · 10 partner campaigns · 100 transacting partners · priority Slack support · dedicated success manager · custom SLAs · 3.5% transaction costs | $280 a month |
| Partner Referrals Enterprise | Unlimited referrals · Unlimited partner campaigns · Unlimited partners | On request |
| Free (partner referrals) | Billed monthly · Unlimited referrals and referral ARR · all Partner features and integrations · 1 partner campaign · 5 transacting partners · 5% transaction costs | Free |
The first 8 of 11 plans, as cello.so lists them, read 15 Oct 2026. The maker's own page has the final word. Every plan
Facts from Cello's own pages
- Analytics
- The product includes real-time referral performance analytics and reporting exports. · cello.so, 15 Oct 2026
- Attribution
- Cello captures referral identifiers and maps signups and purchases back to the original referrer through web and mobile tracking. · cello.so, 15 Oct 2026
- Automated rewards
- The platform calculates rewards and supports automated payouts, including PayPal and Venmo options. · cello.so, 15 Oct 2026
- Campaign controls
- Campaigns can use custom branding, contextual sharing, banners, activation sequences and multiple languages. · cello.so, 15 Oct 2026
- Company founded and size
- LinkedIn lists Cello as privately held, founded in 2022, with 11–50 employees. · linkedin.com, 15 Oct 2026
- Company headquarters
- LinkedIn lists the headquarters as Remote and the primary location as Remote, US. · linkedin.com, 15 Oct 2026
- Company legal operator
- Powerplay GmbH operates the Cello referral platform under the Cello trading name. · payhawk.com, 15 Oct 2026
- CRM integrations
- Cello lists HubSpot, Salesforce and Pipedrive connectivity for referral conversion and CRM synchronization. · cello.so, 15 Oct 2026
- Current service status
- StatusGator reported Cello as operational with no user-submitted outage reports in the preceding 24 hours on its checked status page. · statusgator.com, 15 Oct 2026
- Developer documentation
- The web attribution documentation instructs developers to install an attribution script, read the referral code with getUcc() and pass it in signup events. · docs.cello.so, 15 Oct 2026
- Fraud detection
- Cello advertises automated detection of self-referral fraud. · cello.so, 15 Oct 2026
- Funding news
- Tech.eu reported on 21 July 2023 that Cello raised a €3.1 million seed round led by HV Capital after a €2.3 million pre-seed round. · tech.eu, 15 Oct 2026
- Limit: dashboard customization
- A G2 reviewer asked for better dashboard filters and more customization options. · g2.com, 15 Oct 2026
- Limit: manual processes
- A G2 reviewer reported that some behind-the-scenes processes remained manual instead of fully automated. · g2.com, 15 Oct 2026
- Limit: reward choices
- A G2 reviewer said Cello primarily supported private cash payouts and requested donations or in-product discounts. · g2.com, 15 Oct 2026
- Limit: sales-led attribution
- A G2 reviewer said attribution for sales-led campaigns can be difficult and requested more sales-team workflow features. · g2.com, 15 Oct 2026
- MCP developer tooling
- Cello MCP provides read-only documentation lookup, integration checks and recent-event inspection, while configuration remains in the Cello Portal. · cello.so, 15 Oct 2026
- Mobile limitation
- Mobile SDKs currently lack the notification-dot and announcement-tooltip features available on the web SDK. · cello.so, 15 Oct 2026
- Partner referrals
- Cello supports partner and affiliate programs alongside user referrals in the same platform. · cello.so, 15 Oct 2026
- Payment integrations
- Prebuilt webhook integrations are available for Stripe, Chargebee, Paddle and Recurly. · cello.so, 15 Oct 2026
- Praise: ease of implementation
- G2 reviewers repeatedly praise fast implementation, simple setup and limited development effort. · g2.com, 15 Oct 2026
- Praise: payout administration
- G2 reviewers value Cello for removing payment, accounting and tax administration from referral programs. · g2.com, 15 Oct 2026
- Praise: support
- G2 reviewers describe Cello's support as highly responsive, professional and attentive to feature feedback. · g2.com, 15 Oct 2026
- Rating on G2
- 4.9 out of 5 from 32 reviews · g2.com, 15 Oct 2026
Where Cello stands on Freedom251
- Referral Marketing Software#1 of 41