Friendbuy

What Friendbuy is

Friendbuy combines referral, loyalty and influencer programs in a platform for customer acquisition and retention. Its referral tools cover advocate activation, rewards, testing and optimization, fraud prevention and product sharing. Loyalty features include rewards, VIP memberships, receipt scanning, retention optimization, and wallet passes and notifications. The influencer product supports creator activation, campaign management, tiered commissions, automated payouts, attribution and measurement. Friendbuy lists integrations with Shopify, Shopify Plus, Shopify POS, Klaviyo, Attentive, Braze, Recharge, Segment, Trybe and Salesforce Commerce Cloud. Every account includes a REST API, real-time webhooks and an MCP server for AI assistants. Widgets can run in mobile app web views, and app events can be sent through the API. The company describes white-glove, project-managed onboarding, an ongoing success plan and customer success alerts. It describes programs for ecommerce and retail, subscription, financial services, consumer services, travel and hospitality, telecom, energy and education. Pricing is by quote for a flat annual license sized to revenue band; the described referral pricing has no per-referral commissions or CPA. Service terms say fees are shown in Service Orders and are owed for the full term even if a customer cancels early.

Who it suits

Friendbuy suits organizations in ecommerce, retail, subscription businesses and the other sectors it names that want referral, loyalty and influencer programs together. It may also fit teams seeking API access, mobile app web-view widgets, listed commerce and marketing integrations, and managed onboarding.

Limits

Friendbuy requires a sales quote for its flat annual license, sized to revenue band. Its service terms say customers owe fees for the full Service Order term even if they cancel early.

Getting started

1. Visit the Friendbuy website.
2. Contact sales for a quote on the revenue-band-sized flat annual license.
3. Review the Service Order and its term before committing.
4. Plan onboarding with Friendbuy’s project-managed onboarding and ongoing success plan.
5. Use the REST API, webhooks or MCP server as needed for account integrations.

Verdict

Consider Friendbuy if you need referral, loyalty and influencer capabilities in one platform and its integrations and API fit your setup. Ask sales for a quote, and review the full-term fee commitment before signing because fees remain due if you cancel early.