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Mention Me

What Mention Me is
Mention Me is an AI-powered customer advocacy and referral marketing platform for brands. Product Referral tracks who shares products, what they recommend and whether shares turn into sales. Name Share lets a customer refer a brand in conversation, with the friend entering the customer's name at checkout. Brands can run cohort A/B tests and use Propensity to Refer machine learning to tailor messages and actions to customer segments. The dashboard reports referral revenue and new-customer average order value, along with advocacy insights and optimisation tips. The platform supports referral links and codes, fraud controls, and rewards such as unique checkout codes, coupon links, referral credit, discounts and competition entry. Listed integrations and partners include Emarsys, Klaviyo, Attentive, Shopify, Trustpilot and Feefo; APIs and webhooks can connect other customer platforms. Mention Me says it encrypts data in transit and at rest, is ISO 27001 certified, and complies with GDPR and PECR. It says the platform is hosted by AWS in Ireland and undergoes annual third-party security audits and penetration tests every six months. Pricing is on request, and a 60-day trial is listed. Mention Me was founded in 2013 and is headquartered in London.
Who it suits
It is aimed at brands running referral and advocacy programs, especially premium ecommerce businesses with satisfied customers, an established marketing technology stack and high monthly order volumes. It suits teams seeking referral tracking, segmentation and analytics.
What it does well
- Tracks shares, recommendations and resulting sales.
- Supports cohort A/B testing and segment targeting.
- Offers referral links, codes and fraud controls.
- APIs and webhooks connect other customer platforms.
- Lists a 60-day trial.
What to know first
- Pricing is available on request.
- No public price is stated.
- Support depends on the package.
Limits
The free Starter plan provides aggregated dashboard data without product or referrer details, and does not integrate with post-purchase referral programs. Paid package prices are available on request.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Essentials | AI multi-channel referral · retain high-spending customers · reduce paid acquisition | On request |
| Advanced | First-party advocacy data · activate advocates at scale · integrate data across stack | On request |
| Ultimate | Advanced capabilities · multi-geo and multi-brand deployment · distributed-team support | On request |
| Starter | Page says “FREE TO START”; no amount stated. · Unlimited shares · Unlimited promotions · Aggregated dashboard data · No product or referrer details · No integration in post-purchase referral programs | Free |
| Custom platform pricing | Custom quote based on package, business objectives and forecast; pricing is tailored to business scale. · No public amount stated · Request custom pricing | On request |
| Essential | No price stated; page says “Coming soon.” · Unlimited shares · Unlimited promotions · Aggregated dashboard data · Product and referrer details · No integration in post-purchase referral programs | On request |
As mention-me.com lists them, read 14 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Mention Me website.
- Choose a package, or start with the free Starter option.
- Use the web platform or connect through the API.
- For a paid package, request pricing; a 60-day trial is offered.
Overview
Mention Me is a referral and customer advocacy platform for ecommerce brands. It suits premium retailers with established marketing technology, satisfied customers and high monthly order volumes. Its referral attribution and analytics can support a substantial programme, but the free tier is sharply limited and paid plans require a quote.
Key features
Product Referral traces who shares products, what they recommend and whether those shares turn into sales. That makes it more useful for assessing acquisition than a tool that counts referral activity alone. Name Share also supports recommendations made in conversation: a friend can enter the referring customer’s name at checkout.
Cohort A/B testing and Propensity to Refer machine learning help tailor messages and actions to customer segments. The dashboard tracks referral revenue and new-customer average order value, with advocacy insights and optimisation tips. These capabilities are most valuable to teams with enough order volume and marketing capacity to act on the findings.
Referral links, codes and fraud controls support programme management. Reward options include unique checkout codes, coupon links, referral credit, discounts and competition entries. Integrations include Emarsys, Klaviyo, Attentive, Shopify, Trustpilot and Feefo; API and webhooks can connect other customer platforms.
Mention Me states that it is ISO 27001 certified and GDPR and PECR compliant, and encrypts data in transit and at rest. It says its AWS hosting uses a multi-zone data centre in Ireland, with annual third-party security audits and penetration tests every six months. The FAQ says a programme can launch in 30 days or less, depending on requirements and work involved. Support varies by package; clients can access an on-demand Client Success Manager for performance analysis and tailored recommendations.
Pricing
Mention Me offers a 60-day trial and custom pricing based on package, business objectives and forecast. Essentials, Advanced and Ultimate have no public prices. Essentials combines AI-powered, multi-channel referral experiences with customer acquisition and retention capabilities. Advanced adds first-party referral and advocacy data, marketing-stack integrations and advocacy network insights. Ultimate is aimed at multi-geography and multi-brand deployments, with advanced advocacy capabilities and flexible support arrangements. These tiers suit brands evaluating a managed programme, but quote-based pricing makes budget comparison less straightforward.
The Starter plan is free and provides unlimited shares and promotions, but only aggregated dashboard data. It offers neither product or referrer details nor integration in post-purchase referral programs, so it is a limited way to assess a programme rather than a full-featured operating plan. Essential is marked “Coming soon” and has no price stated; it retains unlimited shares and promotions, adds product and referrer details, but still has no post-purchase referral program integration. Custom platform pricing is also available by quote, tailored to business scale.
Platforms
Mention Me supports web and API access, with API and webhooks also available to connect customer platforms.
Who it's for
The FAQ positions Mention Me for premium ecommerce brands with satisfied customers, a mature martech stack and high monthly order volumes. Those attributes align with a platform built around segmentation, attribution and programme analytics. Smaller brands or teams seeking a low-cost, self-serve referral tool are less well served by quote-based paid tiers and the Starter plan’s aggregated data.
Pros and cons
- Pros: Product-level referral tracking connects shares and recommendations to sales, giving teams a stronger basis for evaluating acquisition.
- Pros: Cohort testing, customer segmentation and referral revenue analytics support ongoing programme optimisation.
- Pros: Integrations, API and webhooks provide routes into existing customer platforms.
- Cons: Paid plan prices are custom, so prospective customers cannot readily compare costs against a fixed budget.
- Cons: Starter’s aggregated dashboard omits product and referrer details and post-purchase program integration, limiting its usefulness for detailed analysis.
- Cons: Support depends on the package, so access to tailored assistance should be considered alongside the quote.
Alternatives
For a broader shortlist, compare Customer Advocacy Software, Referral Management Software and Referral Marketing Software.
UserEvidence is a better match for teams focused on customer evidence: its free plan includes 500 evidence items, 100 MCP searches per month and three team members, alongside classification and analytics tools. Vocal Video is worth considering for video collection campaigns; its free plan includes five published videos and 20 minutes of monthly video processing. Duel is another paid option with a custom enterprise plan and personalized demo.
Listen360 may suit businesses comparing a platform priced per location or by request volume. LunchTable is another paid option. SlapFive offers a free trial, while HYVE is another paid alternative. Ambassify is worth comparing for employee advocacy, with quote-based tiers organized by company size and apps for Android, iOS and web.
Verdict
Mention Me is a strong fit for established ecommerce brands that can use detailed referral attribution, segmentation and advocacy analytics to improve a high-volume programme. Its strongest reason to choose is the connection between customer recommendations and sales, supported by testing and integration options. Look elsewhere if fixed, transparent pricing, a richer free tier or consistent support across packages matters more.
Verdict
Mention Me combines referral tracking, customer advocacy, targeting and program analytics for brands. Its quote-based pricing and package-dependent support are worth clarifying when evaluating a fit.
Questions
Is there a free plan?
Yes. Starter is described as free to start and includes unlimited shares and promotions, with aggregated dashboard data.
What does Starter leave out?
It does not provide product or referrer details and does not integrate with post-purchase referral programs.
How much do paid plans cost?
Pricing is on request. Mention Me also lists a 60-day trial.
Which platforms does Mention Me support?
The listed platforms are web and API.
Which integrations are listed?
Listed integrations and partners include Emarsys, Klaviyo, Attentive, Shopify, Trustpilot and Feefo. APIs and webhooks can connect other customer platforms.
Who makes Mention Me?
Mention Me says it has delivered revenue for brands since 2013 and is headquartered in London, United Kingdom.
Facts from Mention Me's own pages
- A/B testing
- Acquire supports cohort A/B tests, multivariate tests and experiments with incentives, design, copy and imagery. · mention-me.com, 14 Oct 2026
- Analytics
- Its dashboard reports referral revenue and new-customer average order value, and provides advocacy insights and optimisation tips. · mention-me.com, 9 Oct 2026
- Availability
- Mention Me says it has historically maintained 99.99% platform uptime and publishes a live status page. · mention-me.com, 14 Oct 2026
- Company history
- The About page says Mention Me has delivered revenue for brands since 2013. · mention-me.com, 9 Oct 2026
- Company legal identity
- Mention Me Limited is an active UK private company, number 08382730, incorporated on 31 January 2013, with software-development SIC 62012. · find-and-update.company-information.service.gov.uk, 14 Oct 2026
- Connectivity
- Mention Me says its comprehensive API and webhooks can connect to almost any customer platform, with agency help available for integration work. · mention-me.com, 14 Oct 2026
- Documentation
- The public documentation site has separate new and Classic documentation plus concepts, JavaScript-tag and Shopify integration guides, API reference and webhook sections. · docs.mention-me.com, 14 Oct 2026
- Founded
- 2013 · mention-me.com, 28 Sept 2026
- Fraud controls
- Acquire includes a fraud-protection algorithm, while campaigns can use customizable gaming rules and reward limits. · mention-me.com, 14 Oct 2026
- Funding
- Mention Me says it raised $32 million since 2018, backed by Octopus Ventures and Eight Roads; TechCrunch reported a $25 million Series B on 20 January 2022. · techcrunch.com, 14 Oct 2026
- Headquarters
- London, United Kingdom · mention-me.com, 28 Sept 2026
- Hosting
- The security page says the platform is hosted by AWS in a multi-zone data centre in Ireland. · mention-me.com, 9 Oct 2026
- Implementation
- The vendor says most brands launch in one to three days, while its FAQ describes a setup of three tags plus a checkout element and launch within 30 days or less. · mention-me.com, 14 Oct 2026
- Integrations
- Native or direct integrations include Klaviyo, Emarsys, Braze, Bloomreach, Salesforce Marketing Cloud, Attentive, Meta, Google Ads, TikTok, Dotdigital, Ometria, mParticle, Feefo and Trustpilot. · mention-me.com, 14 Oct 2026
- Intended customers
- The FAQ says Mention Me is likely a fit for premium ecommerce brands with satisfied customers, a mature martech stack and high monthly order volumes. · mention-me.com, 9 Oct 2026
- Limit: admin dependence
- G2 reviewers say campaign changes and code edits often require Mention Me support, making changes slower for customers. · g2.com, 14 Oct 2026
- Limit: analytics complexity
- G2 reviewers describe the analytics and dashboards as a learning curve, with too much data and reports that can be difficult to find. · g2.com, 14 Oct 2026
- Limit: referral sharing
- Some G2 reviewers say improving share rates is difficult and that A/B testing can feel repetitive. · g2.com, 14 Oct 2026
- Limit: rewards complaints
- Trustpilot reviewers repeatedly report delayed or missing referral rewards, failed discount codes, poor responses and suspected data-harvesting behavior. · trustpilot.com, 14 Oct 2026
- Lookalike audiences
- Smart Audiences synchronizes referral-derived seed audiences to paid social platforms, with automatic Facebook and Instagram syncing. · mention-me.com, 14 Oct 2026
- Marketing automation
- Optimize sends first-party referral data to marketing-automation systems for personalized email, segmentation, coupon reminders and SMS campaigns. · mention-me.com, 14 Oct 2026
- Mobile extensibility
- The Optimize package advertises APIs and an SDK for building referral experiences inside mobile apps. · mention-me.com, 14 Oct 2026
- Name Share
- Name Share lets customers refer friends by telling them to enter the referrer’s name at checkout, capturing offline recommendations that the vendor says represent about 34% of referrals. · mention-me.com, 14 Oct 2026
- Praise: acquisition results
- Independent reviewers commonly report cheaper or more efficient customer acquisition, additional referred customers and measurable referral revenue. · g2.com, 14 Oct 2026
Where Mention Me stands on Freedom251
- Customer Advocacy Software#7 of 17
- Customer-to-Customer (C2C) Community Marketing Software#10 of 20
- Referral Marketing Software#22 of 41
- Referral Management Software#22 of 36
