Reteno

Reteno is a customer-messaging platform built for mobile app retention. It suits app teams coordinating campaigns around user activity; its strongest appeal is the combination of multichannel journeys and broad mobile SDK support. Its free plan makes it possible to start without a subscription, but channel caps and variable SMS fees matter as activity grows.

Overview

Reteno brings mobile push, email, in-app messages, App Inbox, web push, SMS, and messengers into one app-focused platform. Teams can trigger automated journeys from user events and tailor campaigns using contact data. That makes it a better fit for app-centered engagement than for businesses seeking a general-purpose messaging system without an app; Reteno recommends Yespo CDP for businesses without one.

Key features

Journeys and segmentation

Automated workflows, behavioral triggers, and a visual journey builder let teams organize campaigns around what users do. Unlimited segments can combine contact data with complex conditions, offering room for detailed targeting without a segment-count ceiling. A/B testing and mobile analytics support campaign refinement. The free plan does cap workflow launches at 20,000 per month, so teams with frequent triggers should track usage rather than assume unlimited automation.

Personalization, integrations, and security

Reteno describes AI recommendations that predict individual needs and personalize content across channels. Its AI agents can manage contacts, segments, events, workflows, and reports through Slack, Claude Cowork, or OpenAI Codex. Data integrations include Google Sheets, BigQuery, and HTTP request sources. SDKs cover iOS, Android, React Native, Flutter, Unity, Cordova, and Ionic, giving app teams several implementation paths.

Reteno's DPA describes HTTPS encryption, encryption at rest, access controls, and security incident logging and response. It also says it supports GDPR compliance through a Data Processing Agreement and Privacy Policy. These are relevant safeguards for teams handling customer data, though they do not replace a buyer's own compliance review.

Pricing

The free Startup plan costs nothing. It includes unlimited mobile pushes, 1,000 sends in each channel per month, 20,000 workflow launches per month, unlimited segments, and email and chat support. This is a useful entry point for testing app messaging across channels, but the 1,000-send cap applies channel by channel, and SMS delivery may bring additional fees.

Growth costs $30 a month, billed $30/mo, and supports up to 10K user profiles. It adds unlimited workflows, 8 included channels, and a dedicated Customer Success manager; SMS delivery fees vary by country and provider. The higher profile ceiling and removal of the workflow-launch limit suit teams moving beyond a small pilot, although SMS costs remain variable.

Enterprise has custom pricing and is for businesses with over 250K user profiles. It includes custom machine learning algorithms and a custom retention strategy, making it the plan for organizations needing a tailored approach rather than a fixed self-serve tier. Reteno does not state a trial term for these plans.

Platforms

Reteno supports Android, iOS, web, and API access. Its mobile SDK coverage spans native apps and several cross-platform frameworks, while data export and integrations with Google Sheets, BigQuery, and HTTP request sources help connect campaign data with other systems.

Who it's for

Reteno is best suited to mobile app marketers and product teams that want to trigger coordinated messaging from user behavior and need more than push notifications alone. The Startup plan is a sensible fit for smaller programs with modest monthly send volumes; Growth better suits teams needing more profiles and unrestricted workflows. Businesses without a mobile app should choose a different product.

Pros and cons

• Pros: Event-triggered journeys, behavioral triggers, and unlimited segmentation support targeted app campaigns.
• Pros: A wide channel mix and SDKs for native and cross-platform mobile development give teams flexibility in how they reach users and integrate the product.
• Pros: A free plan includes unlimited mobile pushes, unlimited segments, and email and chat support.
• Cons: Startup limits each channel to 1,000 monthly sends and workflows to 20,000 monthly launches, which can constrain growing campaigns.
• Cons: SMS delivery fees vary by country and provider, complicating cost forecasts.
• Cons: Its app-specific focus makes it a poor fit for businesses without a mobile app.

Alternatives

Mobile Marketing Automation Software is a useful category page for comparing tools in this space.

OneSignal is worth considering if its free plan's 10,000 monthly email sends and 1,000 monthly active contacts suit your needs, or if its web, Windows, and macOS platform support matters.

Pushwoosh may be a better match for a pay-as-you-go start, with 1,000 MAU, 5 AI requests per day, 20,000 email sends per month, and unlimited push notifications in its free plan.

EngageLab is an alternative for teams seeking omnichannel coverage, a 360° customer view, and a visual campaign builder, with pricing on an MEP scale.

Pulsate is another paid option for mobile marketing automation.

WebEngage is another paid platform to consider.

Airship Experimentation may suit teams looking for self-service app and web experiences, native UI, automation, and real-time orchestration.

Batch is a paid alternative for organizations seeking a customizable Enterprise plan, a dedicated account manager, and connectors for other MarTech tools.

Insider One is another paid platform in this category.

Verdict

Choose Reteno if your team runs a mobile app and wants event-driven campaigns, broad channel coverage, and extensive SDK options, with a free tier to start. Its central trade-offs are the Startup channel and workflow caps and potentially variable SMS charges. Businesses without an app, or teams that need to avoid those usage constraints, should compare alternatives.