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OneSignal vs Reteno

Both stand on mobile marketing automation software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

OneSignal

Free plan WebWindowsMac+2

OneSignal brings several messaging channels, segmentation and automation into one platform, with a free plan and month-to-month Growth option. Verify the applicable free email limit and usage fees before settling on a plan.

Visit OneSignal

Reteno

Free plan AndroidAPIiPhone+1

Reteno offers mobile-focused campaigns, segmentation, and automation across several messaging channels. The free Startup plan has monthly send and workflow limits; Growth costs $30 a month, with SMS fees varying.

Visit Reteno

The facts

OneSignalReteno
Free planYesYes
Open sourceNot publishedNot published
Runs onWeb, Windows, Mac, iPhone, AndroidAndroid, API, iPhone, Web
Lowest paid planGrowth: $19 a monthGrowth: $30 a month
Plans published43
MakerOneSignalNot published
Websiteonesignal.comreteno.com
On mobile marketing automation software#1 of 26#3 of 26

OneSignal: what it does well

  • Free plan includes basic automation and analytics.
  • Supports push, email, in-app messaging, RCS and SMS.
  • SDKs cover Android, iOS, Flutter, React Native, Expo and Unity.
  • Message-delivery API sends are available across plans.

What to know first

  • Growth has usage fees in addition to its platform fee.
  • Professional and Enterprise require annual contracts.
  • Free email limit is stated as both 10,000 and 20,000 monthly sends.
  • Web push is limited to 10,000 subscribers per send.

Reteno: what it does well

  • Supports seven messaging channel types
  • Unlimited segments using contact data and complex conditions
  • Free Startup includes unlimited mobile pushes
  • SDKs listed for major mobile development frameworks
  • AI agents can manage workflows through named tools

What to know first

  • Free Startup allows 1,000 sends in each channel monthly
  • Free Startup allows 20,000 workflow launches monthly
  • SMS fees vary by country and provider
  • Designed specifically for mobile applications

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