GrowthBook

GrowthBook is ranked #4 of 50 in A/B testing tools on Freedom251. It runs on Android, API, iOS, Self-hosted, Web. There is a free plan. Paid plans start at $40/mo.

GrowthBook plans and pricing

All plans

Open Source (Self-Hosted) Free 1 project · Unlimited feature flags · Unlimited experiments · Unlimited traffic growthbook.io · 30 Sept 2026

Starter (Cloud) Free Up to 3 users · 1 project · Unlimited feature flags · Unlimited experiments · Unlimited traffic growthbook.io · 30 Sept 2026

Pro (Cloud) $40/mo per seat / month Up to 30 users · 3 projects · Unlimited feature flags · Unlimited experiments · Unlimited traffic growthbook.io · 30 Sept 2026

Enterprise (Cloud) Not published Pricing tailored to your scale and licensing requirements Custom environments · SSO & SCIM provisioning · Dedicated support & training · 99.99% uptime SLA growthbook.io · 30 Sept 2026

Enterprise (Self-Hosted) Not published Pricing tailored to your scale and licensing requirements Custom environments · Advanced access control · SSO & SCIM provisioning · Dedicated support & training growthbook.io · 30 Sept 2026

Compared on A/B testing tools

Free plan: Yes
Test types: A/B tests; safe rollouts; multi-arm bandits
Supported platforms: web_and_mobile
Visual editor: Yes
Server-side testing: Yes
Mobile SDK: Yes
Audience targeting: Yes
Feature flags: Yes

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GrowthBook

Product: GrowthBook is a warehouse-native platform for experimentation, feature flags, and product analytics.
Experimentation: The platform supports A/B tests and lists Bayesian, frequentist, sequential testing, and CUPED/variance reduction among its statistical methods.
Feature management: Feature management includes unlimited feature flags, percentage rollouts, instant kill switches, and advanced targeting.
Rollout safety: The Pro plan lists safe rollouts with auto-rollback, while Enterprise lists ramp schedules and approval workflows.
Data architecture: GrowthBook says its warehouse-native architecture analyzes data where it lives and makes SQL visible.
Integrations: Listed warehouse integrations include Snowflake, BigQuery, Databricks, ClickHouse, Trino, and Adobe Experience Platform.
SDKs: The site describes 24+ SDKs and names JavaScript, Python, React, Swift, and Kotlin among its SDK options.
Security: GrowthBook says it is SOC 2 Type II certified and compliant with GDPR, COPPA, and CCPA, with data encrypted at rest and in transit.
Privacy: GrowthBook says no personally identifiable information leaves the data warehouse for analysis, and only aggregate data is accessed.
Deployment: GrowthBook is available as a managed cloud service or self-hosted, including air-gapped deployment on major clouds or on-premises.
Support: The free Starter plan includes community support; Pro lists premium support and Enterprise lists dedicated support and training.
Audience: The pricing page describes Starter as for individuals or small teams, Pro for small and mid-sized teams, and Enterprise for teams operating at scale.
Founded: 2020
Price from: $40/mo

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Where it ranks on Freedom251

Best A/B Testing Tools in 2026#4 of 50
Best Feature Flag Software in 2026#8 of 25
Best Experimentation Platforms in 2026#3 of 23

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Sources

growthbook.io· checked 30 Sept 2026
growthbook.io/pricing· checked 30 Sept 2026
growthbook.io/platform/deployment-options· checked 30 Sept 2026
growthbook.io/platform/integrations· checked 30 Sept 2026
growthbook.io/platform/security· checked 30 Sept 2026