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Best AB Testing in 2026

AB testing software helps you set up tests for websites, apps, APIs and other digital products. This list is for people comparing testing methods, delivery platforms and measurement options before choosing a tool.

  1. 1

    GrowthBook

    Free plan Open source AndroidAPIExtension+3

    Choose GrowthBook for warehouse-based experimentation and feature management with a choice of cloud or self-hosted deployment.

    8.9 Free plan · paid from $40/user/mo Visit site
  2. 2

    Amplitude

    by Amplitude
    Free plan AndroidAPIExtension+3

    Choose Amplitude if your team needs event tracking, conversion funnels, and session recordings, with a free plan available for up to 2M monthly events.

    7.5 Free plan · paid from $0/mo Visit site
  3. 3

    ABtesting.ai

    Free plan APIWeb

    ABtesting.ai is suited to landing-page owners who want automated experiment suggestions and a free first experiment.

    7.3 Free plan Visit site
  4. 4

    Statsig

    Free plan AndroidAPIExtension+3

    Statsig combines testing, release controls, and product analytics in one platform, with a free Developer plan and Pro at $150 a month.

    7.0 Free plan · paid from $150/mo Visit site
  5. 5

    FigPii

    Free plan Web

    FigPii combines experimentation with tools for observing and collecting feedback about website visitors. The free plan has a monthly visitor limit, while paid plans begin at $149.99/mo.

    6.9 Free plan · paid from $149.99/mo Visit site
  6. 6

    Zoho PageSense

    Free plan AndroidAPIExtension+2

    PageSense brings analytics, behavior analysis, and multiple test types into one platform. Review tracked-user and data-retention allowances when choosing a plan.

    6.9 Free plan · 15-day trial Visit site
  7. 7

    Nelio A/B Testing

    Free plan Web

    Nelio A/B Testing brings a wide range of experiments, behavior maps, and conversion reporting into WordPress.

    6.7 Free plan Visit site
  8. 8

    Omniconvert Nexus Customer Intelligence

    Free plan Web

    Nexus brings customer segmentation, value tracking, NPS analysis, and audience syncing together for Shopify brands.

    6.7 Free plan Visit site
  9. 9

    AB Tasty

    Free trial AndroidAPIExtension+4

    AB Tasty combines experimentation and rollout tools with personalization, feature management, and analytics across web and mobile.

    6.5 Pricing on request Visit site
  10. 10

    Convert Experiences

    Free trial AndroidAPIiPhone+1

    Choose Convert Experiences if you need varied web and mobile experiments, advanced targeting, and full-stack SDK options.

    6.4 15-day trial Visit site
  11. 11

    Firebase A/B Testing

    Free plan AndroidiPhoneWeb

    Firebase A/B Testing provides focused experimentation tools across web and mobile at no listed cost. Its strengths are experiment variety, targeting, and feature controls within Firebase.

    6.4 Free plan Visit site
  12. 12

    ABlyft

    Free plan Web
    6.3 Free plan · pricing on request Visit site
  13. 13

    Optimizely Feature Management

    Free plan AndroidiPhoneWeb
    6.3 Free plan Visit site
  14. 14

    ABsmartly

    Paid AndroidAPIExtension+6

    ABsmartly combines experimentation methods, feature flags, and SDK-based integrations for product and technical teams.

    6.1 Pricing on request Visit site
  15. 15

    Kameleoon

    Free trial AndroidAPIiPhone+1

    Choose Kameleoon if your teams need experimentation across web, back-end, and mobile, with feature rollout controls and integrations.

    6.1 From $495/mo · 30-day trial Visit site
  16. 16

    Convertize

    Free trial Web

    Convertize focuses on visual web experimentation, automated traffic allocation, and conversion reporting.

    5.9 14-day trial Visit site
  17. 17

    Eppo

    Paid AndroidAPIiPhone+1

    Eppo brings experiment analysis, feature controls, and AI evaluation into one platform, with support for mobile and server-side use.

    5.8 Pricing on request Visit site
  18. 18

    Evolv AI

    Paid AndroidAPIiPhone+1

    Choose Evolv AI if your organization needs experimentation and personalization with generative AI assistance and real-time variant adjustment.

    5.8 Pricing on request Visit site
  19. 19

    VWO Testing

    Free trial AndroidAPIiPhone+2

    VWO Testing brings experiment creation, targeting, and measurement into one platform, with options for web and mobile use.

    5.8 Pricing on request · 30-day trial Visit site
  20. 20

    SearchPilot

    Paid APIWeb

    Choose SearchPilot if your site meets its traffic threshold and you need structured tests of changes that may affect organic search.

    5.1 From $37,500/yr Visit site
  21. 21

    Optimizely Web Experimentation

    Paid Web
    3.9 Pricing on request Visit site

#1Places #1, #2, #3, #4, #5 on this list can be bought by the makers of the software on it. See the price

When assessing a tool, review whether it has free access or a time-limited trial, the cost of paid use, and any licence permissions for viewing or modifying code. Also examine its client-side and server-side capabilities, tested-user allowances, analytics connections and visual editing features.

Questions

What does AB testing software do?

It provides tools for running tests, with comparisons covering testing methods, client-side and server-side tests, analytics integrations and visual editors.

Are any AB testing tools free to use?

Yes. Tools such as ABlyft, ABtesting.ai, FigPii, Firebase A/B Testing and GrowthBook include a free plan.

Which AB testing tools have free trials?

Convert Experiences offers a 15-day trial, while Convertize offers a 14-day trial.

Are AB testing tools open source?

Some tools in this category provide open-source code. Check the specific tool's licence if you need to inspect or modify its code.

Which platforms do these tools support?

The category covers tools for web, Android, iOS, APIs, self-hosted deployments and browser extensions.

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