Freedom251 › SEO Testing Software
SearchPilot
What SearchPilot is
SearchPilot is a platform for running GEO and SEO experiments to see how website changes affect organic search performance. It places pages into statistically similar control and variant groups, forecasts traffic, and evaluates whether observed traffic differences are statistically significant. Experiments can address full-funnel changes, internal linking, templates, redesigns, functionality, HTML, and HTTP headers. The platform supports split-URL experiments and tracks organic traffic and ranking impact. SearchPilot connects with Google Analytics, including GA360, and Google Search Console and Google Merchant Center; advanced plans add Adobe Analytics and custom data warehouses. Custom reports are also supported. Teams can deploy through Proxy, API, or Edge, and SearchPilot says it works with any CMS, CDN, or server. Its tests are designed for templated page sets receiving at least 1,000 organic sessions per day. Core is for non-transactional websites and includes unlimited users and tests, starting at $37,500 per year. Enterprise is intended for complex needs and sites scaling beyond 400 million sessions per year; Commerce is for transactional websites and offers US- or EU-only deployment options. SearchPilot was founded in 2015 and is headquartered in London.
Who it suits
SearchPilot suits teams that want to measure the organic-search effect of site changes through controlled experiments, especially on templated page sets with at least 1,000 organic sessions daily. Core is aimed at non-transactional websites, while Commerce addresses transactional sites and Enterprise supports complex requirements.
What it does well
- Compares statistically similar control and variant page groups.
- Covers internal links, templates, redesigns, functionality, HTML, and headers.
- Offers Proxy, API, and Edge deployment options.
- Connects with Google Analytics, Search Console, and Merchant Center.
- Core includes unlimited users and tests.
What to know first
- Requires at least 1,000 daily organic sessions on templated page sets.
- Core starts at $37,500 per year.
- Enterprise and Commerce pricing is available on request.
Limits
Tests are intended for templated page sets receiving at least 1,000 organic sessions per day. Core is for non-transactional websites; Commerce is for transactional websites, and Enterprise and Commerce pricing is available on request.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Core | From $37,500 annually · For non-transactional websites only · unlimited users and tests | $37,500 a year |
| Enterprise | Pricing available on request · For sites with complex and custom needs · scales beyond 400m+ sessions/year | On request |
| Commerce | Pricing available on request · For transactional websites · US or EU-only deployment options | On request |
As searchpilot.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the SearchPilot SEO website.
- Choose Core for a non-transactional site, or request pricing for Enterprise or Commerce.
- Select a Proxy, API, or Edge deployment option.
- Connect supported analytics and search tools as needed.
- Arrange onboarding and training through standard customer support.
Verdict
Choose SearchPilot if your site meets its traffic threshold and you need structured tests of changes that may affect organic search. Core is limited to non-transactional websites; transactional sites should consider Commerce, while complex needs may call for Enterprise.
Questions
How much does SearchPilot cost?
Core starts at $37,500 per year. Enterprise and Commerce pricing is available on request.
Is there a free plan?
No. SearchPilot is a paid platform.
What platforms and deployment options does it support?
The listed platforms are API and web. Deployment options are Proxy, API, and Edge, and SearchPilot says it works with any CMS, CDN, or server.
Which analytics and search integrations are available?
The pricing page lists Google Analytics, Google Merchant Center, and Google Search Console. Advanced plans add Adobe Analytics and custom data warehouses.
What kinds of changes can teams test?
Experiments can cover full-funnel changes, internal linking, templates, redesigns, functionality, HTML, and HTTP headers.
Facts from SearchPilot's own pages
- Access controls
- SearchPilot offers SAML single sign-on and user permissions that can grant or restrict capabilities. · searchpilot.com, 4 Oct 2026
- Analytics integrations
- The platform connects to Google Analytics, including GA360, and Adobe Analytics, and supports custom reports. · searchpilot.com, 4 Oct 2026
- Company history
- SearchPilot says it began as an R&D project at SEO consultancy Distilled in 2015 and became an independent entity in 2020. · searchpilot.com, 4 Oct 2026
- Deployment
- SearchPilot offers Proxy, API, and Edge deployment options and says it works with any CMS, CDN, or server. · searchpilot.com, 4 Oct 2026
- Eligibility threshold
- SearchPilot says its tests run on templated page sets that receive at least 1,000 organic sessions per day. · searchpilot.com, 4 Oct 2026
- Founded
- 2015 · searchpilot.com, 28 Sept 2026
- Headquarters
- London, UK · searchpilot.com, 28 Sept 2026
- Integrations
- The pricing page lists Google Analytics, Google Merchant Center, and Google Search Console integrations; advanced plans add Adobe Analytics and custom data warehouses. · searchpilot.com, 4 Oct 2026
- Privacy
- The company says its system does not store network traffic or website users’ personally identifiable information and that it signs data protection agreements with customers. · searchpilot.com, 4 Oct 2026
- Purpose
- SearchPilot provides GEO and SEO A/B testing to help teams identify which website changes improve organic search performance. · searchpilot.com, 4 Oct 2026
- Scale and performance
- Its infrastructure operates across eight AWS regions, and the company says page adaptation typically adds under 25 milliseconds of latency. · searchpilot.com, 4 Oct 2026
- Security
- SearchPilot states it is ISO 27001 certified and HIPAA compliant, and undergoes regular penetration testing by a security consultancy. · searchpilot.com, 4 Oct 2026
- Support
- Standard customer support includes onboarding, training, user guides, and email support; optional service levels include a dedicated consultant and Slack channel. · searchpilot.com, 4 Oct 2026
- Testing method
- It splits pages into statistically similar control and variant groups, forecasts traffic, and checks whether traffic differences are statistically significant. · searchpilot.com, 4 Oct 2026
- Test scope
- Tests can cover full-funnel changes, internal linking, templates, redesigns, functionality, HTML, and HTTP headers. · searchpilot.com, 4 Oct 2026
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