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Firebase A/B Testing
What Firebase A/B Testing is
Firebase A/B Testing is a no-cost Firebase product for running experiments on Android, iOS, and web. It supports Remote Config experiments, messaging experiments, and In-App Messaging experiments, covering both configurable experiences and message-based interactions. Audience targeting lets teams direct experiments to selected groups, while feature flags provide control over feature exposure. A mobile SDK is listed for the mobile platforms. A/B Testing is available without a payment method on the Spark plan, and the Blaze plan lists the product as no-cost while including Spark-plan usage. The product is presented inside Firebase rather than as a separate paid service. The facts do not describe additional testing workflows or analytics functions. Teams working across web and mobile can use the listed experiment types within those platforms.
Who it suits
It suits teams running experiments across Android, iOS, and web, especially when they need audience targeting or feature flags. The listed Firebase plans provide access without a payment method for Spark.
What it does well
- Supports Android, iOS, and web
- Includes Remote Config experiments
- Offers messaging and In-App Messaging experiments
- Audience targeting supported
- Feature flags and mobile SDK included
What to know first
- Scope centers on three listed experiment types
- No payment method needed only for Spark plan
- No separate analytics functions listed
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Spark plan | A/B Testing is listed as a no-cost Firebase product · No payment method needed | On request |
| Blaze plan | No-cost Spark plan usage is included · A/B Testing is listed as no-cost | On request |
As firebase.google.com lists them, read 21 Sept 2026. The maker's own page has the final word.
Verdict
Firebase A/B Testing provides focused experimentation tools across web and mobile at no listed cost. Its strengths are experiment variety, targeting, and feature controls within Firebase.
Where Firebase A/B Testing stands on Freedom251
- A/B Testing Tools#32 of 53