Confidence by Spotify

Confidence by Spotify is ranked #1 of 50 in A/B testing tools on Freedom251. It runs on Android, API, iOS, Web. There is a free plan. A free trial is offered. Paid plans start at $449/mo.

Confidence by Spotify plans and pricing

All plans

Free Free 75,000 credits/month · unlimited feature flags · unlimited seats · up to 5 surfaces · Google SSO · EU or US hosting · 1-month audit logs · email & in-product support confidence.spotify.com · 1 Oct 2026

150K credits top-up $129 once 150,000 credits · one-time pack confidence.spotify.com · 1 Oct 2026

500K credits top-up $299 once 500,000 credits · one-time pack confidence.spotify.com · 1 Oct 2026

Growth $449/mo 750,000 credits · up to 15 surfaces · sticky assignments · custom targeting · AI-powered reports & reviews · 6-month audit-log retention · SAML SSO · priority support confidence.spotify.com · 1 Oct 2026

1M credits top-up $549 once 1,000,000 credits · one-time pack confidence.spotify.com · 1 Oct 2026

Enterprise Not published custom credit volume · unlimited surfaces · SCIM · role-based access control · custom audit-log retention · SOC 2 Type II compliant · SLA-backed uptime · direct Slack engineer access · migration support · dedicated Customer Success Engineer confidence.spotify.com · 1 Oct 2026

Compared on A/B testing tools

Free plan: Yes
Paid from: $449/mo
Test types: A/B tests, rollouts
Supported platforms: web_and_mobile
Server-side testing: Yes
Mobile SDK: Yes
Audience targeting: Yes
Feature flags: Yes

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Free6.5

Confidence by Spotify

Product: Confidence is Spotify's warehouse-native experimentation and feature-management platform for running A/B tests, managing feature flags, defining warehouse-native metrics and making data-informed product decisions.
Experimentation: The platform includes sequential testing, automatic guardrails and CUPED variance reduction.
Rollouts: Rollouts automatically ramp releases from 1% to 100% while guardrails monitor regressions, with one-click reverting.
Analytics: Analytics lets users ask questions in plain English and receive answers with charts and causes grounded in experiments, metrics and warehouse data.
OpenFeature: Confidence is built on the OpenFeature API and offers migration kits that rewrite competitor SDK code to the standard.
Session replay: Session Replay overlays real user sessions with flags and experiment variants so teams can investigate metric changes.
Warehouse integrations: Paid plans can connect customer warehouses including BigQuery, Snowflake, Redshift and Databricks, while analysis runs in inspectable SQL.
Managed warehouse: Every account receives a managed warehouse when signing up, allowing experiments without first wiring infrastructure.
Security compliance: Spotify's data-protection compliance program covers GDPR, the California Consumer Privacy Act and PCI DSS.
Access security: Spotify uses two-factor authentication to protect all source code and data, with production access limited to developers working on Confidence products.
Support: The Free plan includes email and in-product support, Growth includes priority support, and Enterprise includes direct Slack access to engineers and a dedicated Customer Success Engineer.
Company origin: Confidence came from the Spotify team that runs more than 10,000 experiments a year and is built and operated by Spotify AB in Stockholm, Sweden.
Event connectors: Confidence Event connectors is a managed service for exporting event data from Confidence, with usage charged pay-as-you-go for Confidence Events.
Price from: $449/mo

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Where it ranks on Freedom251

Best A/B Testing Tools in 2026#1 of 50
Best Experimentation Platforms in 2026#1 of 23

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Sources

confidence.spotify.com· checked 1 Oct 2026
confidence.spotify.com/about· checked 1 Oct 2026
confidence.spotify.com/security· checked 1 Oct 2026
confidence.spotify.com/pricing· checked 1 Oct 2026
confidence.spotify.com/docs/api/connectors· checked 1 Oct 2026