Optimizely Experimentation

What Optimizely Experimentation is

Optimizely Experimentation is a web and mobile product for running tests and managing feature flags. Its listed test types include A/B, multi-page, feature, server-side, multivariate and multi-armed bandit testing. The product lists a visual editor, audience targeting and a mobile SDK, alongside server-side testing. Supported platforms are web and mobile, including Android and iOS. The free Optimizely Rollouts plan is billed at no cost for all users and all companies. It includes unlimited feature flags and allows one experiment at a time. That plan provides a no-cost way to manage flags, with a stated limit of one active experiment at a time. Teams evaluating the plan should consider whether that experiment allowance fits their testing needs. Optimizely is headquartered in New York City, New York, United States. The listed capabilities cover multiple testing approaches across web and mobile, with targeting, an editor and SDK support also included.

Who it suits

It suits teams running experiments across web and mobile, including those that need audience targeting or feature flags. The free Rollouts plan may suit users who can work within one experiment at a time.

Limits

Optimizely Rollouts includes unlimited feature flags and allows one experiment at a time.

Getting started

1. Visit the Optimizely Experimentation website.
2. Choose the free Optimizely Rollouts plan.
3. Use the plan to manage feature flags and run one experiment at a time.

Verdict

Optimizely Experimentation offers a range of web and mobile testing approaches and feature flags. Its free Rollouts plan has unlimited flags but permits one experiment at a time.