Optimizely Experimentation

Optimizely Experimentation is ranked #12 of 50 in A/B testing tools on Freedom251. It runs on Android, iOS, Web. There is a free plan.

Optimizely Experimentation plans and pricing

All plans

Optimizely Rollouts Free Free to all users and all companies Unlimited feature flags · 1 experiment at a time support.optimizely.com · 21 Sept 2026

Compared on A/B testing tools

Free plan: Yes
Test types: A/B testing, multi-page testing, feature testing, server-side testing, multivariate testing, multi-armed bandit testing
Supported platforms: web_and_mobile
Visual editor: Yes
Server-side testing: Yes
Mobile SDK: Yes
Audience targeting: Yes
Feature flags: Yes