Freedom251 › Conversion Rate Optimization Software
Fomo
What Fomo is
Fomo displays customer interactions on websites in real time as social proof. It is designed to build trust and increase conversions, while offering personalization, experiment workflows, and a visual editor. The product tour supports unlimited message permutations and 30 languages. Fomo says it compares its big data with customer data for conversion insights and can track click-through conversions through Google Analytics or Scorecard. Connections include Shopify, Zapier, webhooks, Mailchimp, Instagram, Yotpo, Drip, Stripe, Google Reviews, Square, and HubSpot. Developers can use the API to create events and client-side helpers. Fomo runs on the web and through an API. Plans start at $25 per month with a 14-day trial, but no free plan. Starter covers one website and excludes Inline; Business and Pro allow unlimited websites and include Inline. Fomo was founded in 2016 and became part of Relay Commerce in 2022.
Who it suits
Fomo suits website teams seeking real-time social proof, personalization, experimentation, integrations, and conversion tracking. Agencies can add its listed dashboard and white-labeling options.
What it does well
- Real-time website interaction displays
- Unlimited messages and 30 languages
- Many listed integrations
- API for events and client-side helpers
- 14-day trial available
What to know first
- No free plan
- Plans start at $25 per month
- Starter allows one website
- Starter excludes Inline
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Pro | $149 / month · 300,000 notifications /month · Unlimited website · Inline available · unlimited integration | $149 a month |
| Starter | $25 / month · 8,000 notifications /month · 1 website · unlimited integration · Inline not available | $25 a month |
| Business | $75 / month · 40,000 notifications /month · Unlimited website · Inline available · unlimited integration | $75 a month |
| Unlimited | Get custom pricing · unlimited notifications /month · Unlimited website · Inline available · unlimited integration | On request |
As usefomo.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
Fomo combines website social proof with personalization, experimentation, analytics connections, and an API. Buyers should account for its paid-only model and plan-specific website and Inline limits.
Facts from Fomo's own pages
- Agency tools
- Pricing lists an Agency Dashboard for $29 / month and Agency Notification White-labeling for $75 / month. · usefomo.com, 8 Oct 2026
- Analytics
- Fomo says it compares its big data with a customer's data to generate conversion insights and can track click-through conversions with Google Analytics or Scorecard. · usefomo.com, 8 Oct 2026
- API
- The product tour says developers can use Fomo's API to create events and client-side helpers. · usefomo.com, 8 Oct 2026
- Company history
- Fomo's founder says he co-founded the company with Justin Mares in March 2016. · blog.usefomo.com, 8 Oct 2026
- Custom messages
- The product tour says Fomo supports unlimited message permutations and 30 languages. · usefomo.com, 8 Oct 2026
- Founded
- 2016 · usefomo.com, 28 Sept 2026
- Integrations
- Fomo's integrations page lists Shopify, Zapier, webhooks, Mailchimp, Instagram, Yotpo, Drip, Stripe, Google Reviews, Square, and HubSpot among its connections. · usefomo.com, 8 Oct 2026
- Ownership
- Fomo announced in 2022 that it had become part of Relay Commerce. · blog.usefomo.com, 8 Oct 2026
- Plan limit
- The Starter plan includes one website and does not include Inline, while the Business and Pro plans list unlimited websites and Inline availability. · usefomo.com, 8 Oct 2026
- Product
- Fomo displays customer interactions in real time on a website as social proof. · usefomo.com, 8 Oct 2026
- Purpose
- Fomo says its social proof is intended to build trust and increase conversions. · usefomo.com, 8 Oct 2026
- Support
- Fomo's homepage lists [email protected] as a contact for help. · usefomo.com, 8 Oct 2026
- Trial
- Pricing offers a 14-day trial for the listed plans. · usefomo.com, 8 Oct 2026