Treasure AI Composable CDP uses a customer's cloud data warehouse for identity resolution, segmentation, AI decisioning, and activation. It supports Snowflake, Databricks, and Google BigQuery, with broader zero-copy capability for Amazon Redshift. Identity-resolution, machine-learning, and AI-decisioning queries run on the customer's warehouse compute. The product says customer data remains in that warehouse rather than being persistently stored in Treasure AI infrastructure, though temporary caches may support low-latency access. Native messaging covers email, SMS, and mobile push; activation data passes through Treasure AI for delivery and is then discarded. Marketers can visually build audiences from warehouse data without SQL, while journey orchestration supports batch and real-time operation. The product page states SOC 2 Type II certification and HIPAA and GDPR compliance, and cites support for 8B+ profiles and 99.99% uptime. It also lists 300+ pre-built connectors and more than 200 activation destinations. Pricing is on request, and warehouse credits apply to query execution; a 14-day trial is listed.
Who it is for
Treasure AI Composable CDP suits enterprise environments that want customer identity, audience, and activation capabilities using an existing cloud data warehouse. It may fit teams needing batch and real-time journey orchestration.
What is good
- Runs identity and AI queries on warehouse compute.
- Builds audiences visually without SQL.
- Supports batch and real-time journey orchestration.
- Lists 300+ connectors and 200+ activation destinations.
- Includes email, SMS, and mobile push messaging.
What to know first
- Pricing is on request; warehouse credits apply to queries.
- No free plan is listed.
- Temporary caches may be used for low-latency access.
Verdict
This CDP centers customer data work on an existing warehouse and offers both audience building and activation. Prospective customers should account for custom pricing and warehouse credits for query execution.
Treasure AI Composable CDP plans and pricing
All plansCompared on customer data platforms
- Free plan
- No
- Real-time profiles
- Yes
- Identity resolution
- Yes
- Audience activation
- Yes
- Data ingestion
- both
