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Sitecore CDP
What Sitecore CDP is
Sitecore CDP connects and activates customer data across an organization’s ecosystem. It tracks behavior in real time across web, mobile apps, and email, whether or not that data includes personally identifiable information. The platform builds contextual customer profiles that bring together real-time data, transaction history, and segment membership.
Users can create custom segments from attributes sent to CDP, as well as batch segments for targeting guests with paid media and email campaigns. Dashboards report on customer and order activity, changes in segments, traffic patterns, bot activity, and customer journeys. Audience exports can send data to third-party systems for social media, digital advertising, email marketing, and business intelligence. Integration options include the Sitecore Engage SDK, Sitecore Cloud SDK for specified JSS apps, and Stream, Batch, and REST APIs. Organizations can also export CDP data to Amazon S3 for analysis and modeling.
Generative Insights analyzes trends, behavior, and dashboard metrics, then presents summaries and recommendations in natural language. The Code Assistant is available only when Sitecore Stream is enabled for the organization. Sitecore lists Android, iOS, web, and API platforms, and describes security measures including continuous monitoring, vulnerability management, external penetration testing, and secure development practices. Pricing is on request.
Who it suits
Sitecore CDP suits organizations that need real-time customer profiles, segmentation, and audience activation across web, mobile, and email. It is also relevant for teams using third-party marketing or analytics systems, or exporting data to Amazon S3 for analysis and modeling.
What it does well
- Profiles combine real-time data, transaction history, and segment membership.
- Tracks behavior across web, mobile apps, and email.
- Dashboards cover customer activity, traffic, bots, and journeys.
- Audience exports target social, advertising, email, and business intelligence tools.
- Amazon S3 export supports analysis and modeling.
- Generative Insights provides natural-language summaries and recommendations.
What to know first
- Pricing is on request.
- The Code Assistant requires Sitecore Stream to be enabled.
- Generative Insights is described for trends, behavior, and dashboard metrics.
Limits
Pricing is on request. The Code Assistant is available only when Sitecore Stream is enabled for the organization.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Sitecore CDP | Pricing not stated on the product or documentation pages reviewed | On request |
As sitecore.com lists them, read 5 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Sitecore CDP product website.
- Request pricing from Sitecore.
- Choose an integration method: Engage SDK, Cloud SDK for specified JSS apps, or Stream, Batch, or REST APIs.
- Send customer behavior and attributes to CDP from web, mobile apps, or email.
- Create customer profiles and segments, then export audiences to connected systems.
Verdict
Choose Sitecore CDP if your organization needs to unify customer profiles, build segments, and activate audiences across connected systems. Its pricing is on request, and organizations seeking the Code Assistant must have Sitecore Stream enabled.
Questions
How much does Sitecore CDP cost?
Pricing is on request.
What platforms are listed for Sitecore CDP?
Android, iOS, web, and API are listed.
What data can it collect?
It tracks real-time behavior across web, mobile apps, and email, with or without personally identifiable information.
Can Sitecore CDP connect to other systems?
Yes. It supports SDK and API integration methods and can export audiences to social media, digital advertising, email marketing, and business intelligence systems.
Can organizations export data for analysis?
Yes. CDP data can be exported to Amazon S3 for analysis and modeling.
When is the Code Assistant available?
Only when Sitecore Stream is enabled for the organization.
Facts from Sitecore CDP's own pages
- AI availability limit
- The Code Assistant is available only when Sitecore Stream is enabled for the organization. · doc.sitecore.com, 5 Oct 2026
- AI insights
- Generative Insights analyzes trends, user behavior, and dashboard metrics, then provides natural-language summaries and recommendations. · doc.sitecore.com, 5 Oct 2026
- Analytics
- Dashboards report on customer and order activity, segment changes, traffic trends, bot activity, and customer journeys. · doc.sitecore.com, 5 Oct 2026
- Audience activation
- Audience exports can send data to third-party systems such as social media, digital advertising, email marketing, and business intelligence tools. · doc.sitecore.com, 5 Oct 2026
- Company founding
- Sitecore Corporation was formed in 2001, according to the company’s history page. · sitecore.com, 5 Oct 2026
- Customer profiles
- The platform provides contextual profiles with real-time customer data, transactional history, and segment membership. · doc.sitecore.com, 5 Oct 2026
- Data collection
- It tracks real-time behavior across web, mobile apps, and email, with or without personally identifiable information. · doc.sitecore.com, 5 Oct 2026
- Data lake export
- Organizations can export CDP data to Amazon S3 for analysis and modeling. · doc.sitecore.com, 5 Oct 2026
- Integration methods
- CDP supports integration through the Sitecore Engage SDK, Sitecore Cloud SDK for specified JSS apps, and Stream, Batch, and REST APIs. · doc.sitecore.com, 5 Oct 2026
- Privacy and compliance
- Sitecore’s DPA FAQ says its cloud-product security certifications include ISO 27001 and SOC 2. · sitecore.com, 5 Oct 2026
- Purpose
- Sitecore CDP connects and activates customer data across an organization’s ecosystem. · doc.sitecore.com, 5 Oct 2026
- Security
- Sitecore says its security program includes 24×7 security monitoring, vulnerability management, external penetration testing, and secure development practices. · sitecore.com, 5 Oct 2026
- Segmentation
- Users can build custom segments using attributes passed to CDP and use batch segmentation to target guests for paid media and email campaigns. · doc.sitecore.com, 5 Oct 2026
Where Sitecore CDP stands on Freedom251
- Customer Data Platforms#36 of 58