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LiveRamp RampID
What LiveRamp RampID is
LiveRamp RampID brings separate customer data together into a view that supports audience reach, targeting, and campaign measurement. It is presented for brands, agencies, publishers, and technology platforms. Through LiveRamp’s Authenticated Traffic Solution, it can reach authenticated audiences across browsers, apps, and connected TV. For measurement, it connects authenticated, permissioned audiences with engagement and conversion signals. LiveRamp says RampID can provide up to 50% better match rates than other identifiers. Matching is rules-based, with real-time API access, batch file import, and household matching listed. The API offers retrieval, identity envelope decryption, and RampID translation; service account credentials come from a LiveRamp representative. The product is available via web and API, with integration information for Google BigQuery and partner pages for AWS, Google Cloud, and Snowflake. It has no free plan or trial, and pricing is on request. Listed plans start at $20,000 a year for Standard, $150,000 a year for Premier, and $360,000 a year for Enterprise.
Who it suits
RampID is presented for brands, agencies, publishers, and technology platforms seeking to connect customer data for targeting and measurement. Its listed capabilities include audience matching, cross-channel addressability, and campaign measurement.
What it does well
- Supports real-time API and batch file import.
- Lists household matching and rules-based matching.
- Reaches authenticated audiences across browsers, apps, and connected TV.
- Provides API retrieval, decryption, and translation interfaces.
What to know first
- No free plan or free trial.
- Pricing is on request.
- Standard starts at $20,000 a year.
Limits
Standard starts at $20,000 a year for fewer than 5 million customer records and one to three media destinations. Premier and Enterprise raise the record and destination limits, with Enterprise covering 25 million or more records and 10 or more destinations.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Premier | Starting at $150,000 · 5 million–25 million customer records · 4–10 media destinations · all consumption products · dedicated account support resource | $150,000 a year |
| Standard | Starting at $20,000 per year · <5 million customer records · 1–3 media destinations · essential consumption-based products · ticketed support | $20,000 a year |
| Enterprise | Starting at $360,000 · 25+ million customer records · 10+ media destinations · all consumption products · dedicated account resources · consultative support | $360,000 a year |
As liveramp.com lists them, read 5 Oct 2026. The maker's own page has the final word.
Getting started
- Open the LiveRamp website
- Select a paid plan based on records and media destinations
- Contact a LiveRamp representative for API service-account credentials
- Use the web interface or RampID API
- Connect supported data destinations such as Google BigQuery
Verdict
RampID combines identity resolution, addressability, and campaign measurement, with web and API access. Its paid plans start at $20,000 a year, and API service credentials require contact with a LiveRamp representative.
Questions
Does RampID have a free plan or trial?
No. RampID is paid and has neither a free plan nor a free trial.
What platforms support RampID?
It is available through web and API access.
How much do the plans cost?
Standard starts at $20,000 a year, Premier at $150,000 a year, and Enterprise at $360,000 a year.
Which integrations are described?
The RampID page describes Google BigQuery integration and links to AWS, Google Cloud, and Snowflake partner pages.
What security controls are stated?
LiveRamp states that MFA is required, access follows least privilege, data uses AES-256 at rest and TLS 1.2 or higher in transit, and a 24/7 security operations center reviews alerts.
Facts from LiveRamp RampID's own pages
- Addressability
- RampID can reach authenticated audiences across browsers, apps, and connected TV through LiveRamp’s Authenticated Traffic Solution. · liveramp.com, 5 Oct 2026
- API
- The RampID API offers retrieval, identity envelope decryption, and RampID translation interfaces. · developers.liveramp.com, 5 Oct 2026
- API access
- API service account credentials are obtained from a LiveRamp representative. · developers.liveramp.com, 5 Oct 2026
- Campaign measurement
- RampID connects authenticated and permissioned audiences to measure engagement and conversion signals. · liveramp.com, 5 Oct 2026
- Data backup
- LiveRamp says it does not back up client data, and therefore does not maintain a recovery point objective for it. · liveramp.com, 5 Oct 2026
- Encryption
- LiveRamp says customer data is encrypted at rest with AES 256 and in transit with TLS 1.2 or higher. · liveramp.com, 5 Oct 2026
- Founded
- 2012 · liveramp.com, 28 Sept 2026
- Headquarters
- San Francisco, California, USA · liveramp.com, 28 Sept 2026
- Identity resolution
- RampID connects disparate customer data into a single actionable view for reach, targeting, and measurement. · liveramp.com, 5 Oct 2026
- Integrations
- LiveRamp’s RampID page describes integration with Google BigQuery, and the site links to its partner directory and AWS, Google Cloud, and Snowflake partner pages. · liveramp.com, 5 Oct 2026
- Match rates
- LiveRamp says RampID delivers up to 50% better match rates than other identifiers. · liveramp.com, 5 Oct 2026
- Pricing model
- LiveRamp pricing combines an annual token commitment with separately priced add-ons; the amount depends on data volume and the actions performed. · liveramp.com, 5 Oct 2026
- Security controls
- LiveRamp states that MFA is required to access its systems and applications and that client data access follows least privilege. · liveramp.com, 5 Oct 2026
- Security monitoring
- LiveRamp maintains a 24/7 Security Operations Center to review SIEM alerts. · liveramp.com, 5 Oct 2026
- Who it serves
- LiveRamp’s platform is presented for brands, agencies, publishers, and technology platforms. · liveramp.com, 5 Oct 2026
Where LiveRamp RampID stands on Freedom251
- Customer Data Platforms#34 of 58
- Identity Resolution Software#15 of 25