FirstHive

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What FirstHive is

FirstHive is an AI-powered customer data platform that unifies information into real-time customer profiles enriched with context. It resolves identities across devices, channels, and time, while its intelligence layer uses machine learning, predictive scoring, and generative AI to inform customer decisions and next-best actions. Teams can automate campaigns and journeys across email, SMS, WhatsApp, web, apps, and paid media. Eddie coordinates AI agents across the platform through natural-language interaction. FirstHive lists more than 750 connectors, including Salesforce, Google Ads, Snowflake, Databricks, AWS S3, SAP, Twilio, and Segment. Its composable architecture connects to existing warehouses, lakehouses, and systems of record without requiring forced migration. Consent and governance capabilities include regional consent records, role-based access, sensitive-field masking, purpose-bound access, and an append-only audit ledger. FirstHive describes alignment with GDPR, PDP, and AICPA SOC 2 requirements. The platform is available through web and API, with real-time profiles, audience activation, and data ingestion. FirstHive invites prospects to request a personalized demo and says its team responds within one business day.

Who it suits

The platform is aimed at marketing, data and analytics, IT and engineering, customer experience, and data compliance teams. FirstHive highlights financial services, retail, travel, and manufacturing among its target industries.

What it does well

Unifies identities into persistent real-time profiles
Campaigns span email, SMS, WhatsApp, web, apps, and paid media
Lists more than 750 connectors
Connects to existing data systems without forced migration

What to know first

Access to pricing begins with a demo request

Getting started

Open the FirstHive website
Request a personalized demo
Discuss a deployment using web or API access
Connect existing warehouses, lakehouses, or systems of record
Review consent, governance, and integration requirements

Verdict

FirstHive brings profile unification, campaign activation, and governance into a composable customer data platform. Organizations considering it will need to request a demo for pricing details.

Questions

How much does FirstHive cost?

FirstHive uses a paid pricing model and directs prospects to request pricing.

Which platforms does FirstHive support?

The listed platforms are web and API.

Does FirstHive require moving data into a new system?

Its composable architecture is described as connecting to existing warehouses, lakehouses, and systems of record without forced migration.

What integrations are available?

FirstHive lists more than 750 connectors, including Salesforce, Adobe Analytics, Google Ads, Meta Ads, WhatsApp Business, Snowflake, Databricks, AWS S3, SAP, Criteo, Twilio, and Segment.

What privacy controls does it provide?

Listed controls include unified consent records, regional rules, role-based access, sensitive-field masking, purpose-bound access, and an immutable append-only audit ledger.

Facts from FirstHive's own pages

AI and decisioning: Its intelligence layer uses real-time machine learning, predictive scoring, and generative AI to surface customer actions. · firsthive.com, 9 Oct 2026
AI orchestration: Eddie is described as an AI agent orchestrator that coordinates agents across the CDP through natural language. · firsthive.com, 8 Oct 2026
Audience: The site identifies marketing, data and analytics, IT and engineering, CX and support, and data compliance teams as users, and highlights financial services, retail, travel, and manufacturing. · firsthive.com, 8 Oct 2026
Campaigns: FirstHive orchestrates personalized journeys across email, SMS, WhatsApp, web, apps, call centers, and paid channels. · firsthive.com, 9 Oct 2026
Company: FirstHive says it was founded in 2019 and lists Santa Clara and Bangalore as its locations. · firsthive.com, 9 Oct 2026
Composable architecture: FirstHive says its composable architecture can connect to existing warehouses and systems without requiring forced migration. · firsthive.com, 9 Oct 2026
Composable data: FirstHive says customers can leave data in their existing warehouses, lakehouses, or systems of record without forced migration. · firsthive.com, 8 Oct 2026
Consent controls: The consent page describes unified consent records, regional rules, audit trails, and role-based access controls. · firsthive.com, 9 Oct 2026
Eddie: Eddie is an AI agent orchestrator that coordinates agents across the CDP through natural-language interaction. · firsthive.com, 9 Oct 2026
Founded: 2019 · firsthive.com, 28 Sept 2026
Headquarters: Santa Clara, California, and Bangalore, India · firsthive.com, 28 Sept 2026
Identity resolution: The platform unifies identities across devices, channels, and time. · firsthive.com, 9 Oct 2026
Industries: FirstHive identifies financial services, retail and CPG, travel and hospitality, manufacturing, and real estate among its target industries. · firsthive.com, 9 Oct 2026
Integrations: The homepage lists 750+ connectors and names Salesforce, Adobe Analytics, Google Ads, Meta Ads, WhatsApp Business, Snowflake, Databricks, AWS S3, SAP, Criteo, Twilio, and Segment. · firsthive.com, 9 Oct 2026
Predictive features: Its real-time intelligence layer includes machine learning, predictive scoring, and generative AI for customer decisions and next-best actions. · firsthive.com, 8 Oct 2026
Pricing: The pages opened direct prospective customers to request a demo and do not state prices or plan limits. · firsthive.com, 9 Oct 2026
Privacy controls: Its consent and governance page describes role-based access, masking of sensitive fields for unauthorized roles, purpose-bound access, and an immutable append-only audit ledger. · firsthive.com, 8 Oct 2026
Product: FirstHive describes its product as an AI-powered customer data platform that unifies customer data into a real-time, 360-degree customer view. · firsthive.com, 9 Oct 2026
Sales and support: The company offers a personalized demo and says demo inquiries receive a response within one business day. · firsthive.com, 9 Oct 2026
Security and compliance: The homepage describes consent management and data governance aligned with GDPR, PDP, and AICPA SOC 2, and labels the platform SOC 2 certified. · firsthive.com, 9 Oct 2026
Target users: The company says the platform serves marketing, data and analytics, IT and engineering, customer experience, and data compliance teams. · firsthive.com, 9 Oct 2026

Where FirstHive stands on Freedom251

Customer Data Platforms#39 of 58