Freedom251 › Customer Data Platforms
RedEye
What RedEye is
RedEye is a marketing automation and donor data platform for nonprofits and charities. It combines information from CRMs, gift shops, event platforms, petition software, and donor management systems into one actionable record. Teams can segment supporters by activity and identified interests, then tailor communications. The Email Builder supports embedded video reels and dynamic personalized content. Automated workflows send email, SMS, or push messages based on website behavior or audience segments. Reporting covers imported data and real-time campaign activity. Listed integrations include Amazon Redshift, Google BigQuery, Microsoft Dynamics 365, Salesforce, Shopify, Magento, Trustpilot, and LoyaltyLion. RedEye says its systems are ISO 27001 certified and independently audited annually, while donor data is kept in the United Kingdom under the Data Protection Act 2018 and UK GDPR. Packages include onboarding, setup, and platform training. Essentials starts at £1,000 per month for clients with fewer than 150,000 contacts; Elevate starts at £1,500 per month.
Who it suits
RedEye is aimed at nonprofit and charity teams managing donor engagement, fundraising, volunteer recruitment, or retention communications.
What it does well
- Combines donor data from multiple systems
- Segments audiences by activity and interests
- Automates email, SMS, and push workflows
- Supports dynamic email content and video reels
- Includes onboarding, setup, and training
What to know first
- No free plan
- No free trial
- Essentials is limited to fewer than 150,000 contacts
- Essentials starts at £1,000 per month
Limits
Essentials is for clients with fewer than 150,000 contacts and starts at £1,000 per month. RedEye has no free plan or free trial; Advanced uses fixed-term contracts.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Essentials | Starting from £1,000 a month; monthly contracts available. · For clients under 150,000 contacts · unlimited monthly email sends, events stored and product records · up to 8 additional channels available | £1,000 a month |
| Elevate | Starting from £1,500 a month; monthly contracts available. · All of Essentials · additional professional services · additional sending IPs available · AI-driven customer insights · up to 2 predictive models | £1,500 a month |
| Advanced | Solutions tailored to your needs; fixed-term contracts. · All of Elevate · custom platform build · up to 8 predictive models | On request |
As redeye.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Open the RedEye nonprofit marketing automation website
- Choose Essentials, Elevate, or an Advanced tailored solution
- Sign up under the selected contract arrangement
- Use the included onboarding, setup, and platform training
- Connect donor and marketing systems through listed integrations or constituent syncing
- Create segments and automated supporter workflows
Verdict
RedEye brings donor data, segmentation, automated messaging, and reporting together for nonprofit communications. Its paid packages, contact threshold, and UK data location should fit your organization’s requirements.
Questions
What does RedEye do?
RedEye combines donor data, audience segmentation, email creation, automated messaging, and reporting for nonprofits and charities.
How much does RedEye cost?
Essentials starts at £1,000 per month and Elevate starts at £1,500 per month. Advanced is a tailored solution with no listed price.
Is there a free plan or trial?
No. RedEye has neither a free plan nor a free trial.
What channels can automated workflows use?
Workflows can send email, SMS, and push messages based on website behaviour or audience segments.
Where is donor data kept?
RedEye says donor data is kept in the United Kingdom and cites the Data Protection Act 2018 and UK GDPR.
Which integrations are listed?
Listed integrations include Amazon Redshift, Google BigQuery, Microsoft Dynamics 365, Salesforce, Shopify, Magento, Trustpilot, and LoyaltyLion.
Facts from RedEye's own pages
- Channels and automation
- Automated supporter workflows can send communications by email, SMS and push based on website behaviour or audience segments. · redeye.com, 8 Oct 2026
- Company history
- RedEye says it was born in 1997 and has more than 25 years of experience providing marketing automation. · redeye.com, 8 Oct 2026
- Data location
- The charity page says RedEye keeps donor data in the United Kingdom and cites the Data Protection Act 2018 and UK GDPR. · redeye.com, 8 Oct 2026
- Donor data
- The platform combines data from systems such as CRMs, gift shops, event platforms, petition software and donor management systems into one actionable record. · redeye.com, 8 Oct 2026
- Email creation
- The Email Builder supports embedded video reels and dynamic, personalised email content. · redeye.com, 8 Oct 2026
- Founded
- 1997 · redeye.com, 28 Sept 2026
- Headquarters
- Crewe, Cheshire, United Kingdom · redeye.com, 28 Sept 2026
- Integrations
- The integrations page lists platforms including Amazon Redshift, Google BigQuery, Microsoft Dynamics 365, Salesforce, Shopify, Magento, Trustpilot and LoyaltyLion. · redeye.com, 8 Oct 2026
- Intended users
- RedEye presents this offering for nonprofit and charity teams seeking donor engagement, fundraising and volunteer recruitment or retention communications. · redeye.com, 8 Oct 2026
- Notable limits
- Essentials is for clients with fewer than 150,000 contacts, and its package description says monthly contracts are available. · redeye.com, 8 Oct 2026
- Product
- RedEye describes itself as a marketing automation and donor data platform for nonprofits and charities. · redeye.com, 8 Oct 2026
- Reporting
- The reporting suite provides insights across imported data and real-time campaign reporting. · redeye.com, 8 Oct 2026
- Security
- RedEye says its systems are ISO 27001 certified and its Information Security Management System is independently audited annually. · redeye.com, 8 Oct 2026
- Segmentation
- It supports donor segments based on supporter activity and identified interests to tailor communications. · redeye.com, 8 Oct 2026
- Support
- The pricing page says every package includes onboarding, set-up and platform training; Elevate and Advanced include support hours for additional training. · redeye.com, 8 Oct 2026
Where RedEye stands on Freedom251
- Customer Data Platforms#41 of 58
- Marketing Automation - B2C Software#19 of 26
- Nonprofit Email Marketing Software#22 of 25