Zeta CDP

Zeta CDP is ranked #12 of 54 in customer data platforms on Freedom251. It runs on Android, API, iOS, Web.

Zeta CDP plans and pricing

All plans

Zeta CDP Not published Personalized demo requested zetaglobal.com · 4 Oct 2026

Compared on customer data platforms

Real-time profiles: Yes
Identity resolution: Yes
Audience activation: Yes
Data ingestion: both

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Zeta CDP

Purpose: Zeta CDP unifies customer data and identity to support real-time, individualized marketing across channels and the customer lifecycle.
Profiles: It ingests, cleanses, and unifies data from any source into continuously enriched profiles for customers and prospects.
Data architecture: The product page describes a flexible, schemaless architecture with real-time processing and a low-code interface for data configuration.
Enrichment and insights: Profiles can be augmented with identity, demographic, behavioral, transactional, location, and intent signals, with customer, competitor, and market dashboards and embedded recommendations.
First-party data: Grow by Zeta offers sign-ups, questionnaires, polls, quizzes, and sweepstakes to collect owned, permissioned data through interactive experiences.
AI: Zeta describes predictive, generative, and agentic AI for onboarding, segmentation, and personalization, including an agentic onboarding manager.
Activation channels: The CDP page lists native support for email, mobile, web, and paid media, plus out-of-the-box integrations and an extensible connector framework.
Integrations: The Zeta integrations page lists Adobe Audience Manager, Adobe Campaign, Adobe Experience Platform, Amazon S3, AWS, Amplitude, BigCommerce, and Braze, among others.
Salesforce integration: Zeta’s Salesforce CRM integration supports creating and syndicating customers from the Zeta Marketing Platform to Salesforce CRM.
Security: Zeta’s platform documentation describes SAML 2.0 single sign-on, IP whitelisting for the UI, APIs, and FTPs, and multi-factor authentication.
Privacy and security practices: Zeta says its information security management system is based on ISO 27001 best practices and that it supports client deletion and opt-out requests through multiple processes, including APIs.
Support: Zeta Marketing Platform support is available 24/7, including holidays, through its service desk portal or [email protected].
Pricing and access: The CDP page invites visitors to request a personalized demo; it does not state a price, free plan, or trial terms.
Customer profiles: It ingests, cleanses, and unifies data from any source into continuously enriched, activation-ready profiles.

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Where it ranks on Freedom251

Best Customer Data Platforms in 2026#12 of 54

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Sources

zetaglobal.com/products/cdp/· checked 3 Oct 2026
zetaglobal.com/products/integrations/· checked 3 Oct 2026
knowledgebase.zetaglobal.com/kb/salesforce-crm· checked 3 Oct 2026
knowledgebase.zetaglobal.com/kb/security-options· checked 3 Oct 2026
knowledgebase.zetaglobal.com/kb/data-privacy· checked 3 Oct 2026
knowledgebase.zetaglobal.com/kb/zeta-hub-support-ticket-submission· checked 3 Oct 2026
trust.zetaglobal.com· checked 4 Oct 2026
zetaglobal.com/about/· checked 4 Oct 2026