Zeta CDP

Paid AndroidAPIiPhoneWeb

What Zeta CDP is

Zeta CDP brings customer and prospect data together to support individualized marketing across channels and the customer lifecycle. It ingests and cleanses data from different sources, creating continuously enriched profiles for activation. The product describes a flexible, schemaless architecture with real-time processing and a low-code interface for data configuration. Profiles can combine identity, demographic, behavioral, transactional, location, and intent signals. Zeta says its Data Cloud includes more than 245 million U.S. consumers and can help identify anonymous web visitors and recognize users across touchpoints.

Marketers can coordinate campaigns across email, mobile, web, and paid media using native support and an extensible connector framework. Listed integrations include Adobe Audience Manager, Adobe Campaign, Adobe Experience Platform, Amazon S3, AWS, Amplitude, BigCommerce, and Braze. Grow by Zeta offers interactive sign-ups, questionnaires, polls, quizzes, and sweepstakes to collect permissioned data. Predictive, generative, and agentic AI supports onboarding, segmentation, personalization, lead scoring, pricing, bundling, and behavior-based triggers. Zeta presents the CDP for enterprise marketers and offers account management and professional services for data and omnichannel strategy. It is a paid product with pricing on request; the product page invites visitors to request a personalized demo.

Who it suits

Zeta CDP suits enterprise marketers who want to unify customer and prospect data and activate engagement across email, mobile, web, and paid media. It may suit teams looking for real-time profiles, interactive first-party data collection, and AI-supported marketing workflows.

What it does well

Unifies data from different sources into enriched profiles.
Supports real-time processing and low-code data configuration.
Coordinates activation across email, mobile, web, and paid media.
Grow by Zeta offers interactive formats for permissioned data collection.
Predictive, generative, and agentic AI supports marketing workflows.

What to know first

Pricing is paid and available on request.
A personalized demo is the stated access path.

Plans

Plan	Billed and limits	Price
Zeta CDP	Personalized demo requested	On request

As zetaglobal.com lists them, read 4 Oct 2026. The maker's own page has the final word.

Getting started

Visit the Zeta CDP product website.
Request a personalized demo.
Discuss data sources, channel activation, and integrations with Zeta.
Ask about integrations not shown in the listed examples.
Request access to security documentation through Zeta’s Trust Center.

Verdict

Choose Zeta CDP if your enterprise needs to combine customer data and activate it across several marketing channels. Consider another option if you need a published price before requesting a demo.

Questions

How much does Zeta CDP cost?

It is paid, with pricing on request.

Which platforms are listed?

Android, iOS, web, and API.

Which marketing channels does the CDP support?

Native support covers email, mobile, web, and paid media.

What kinds of data can profiles include?

Profiles can include identity, demographic, behavioral, transactional, location, and intent signals.

Which integrations are listed?

Examples include Adobe Audience Manager, Adobe Campaign, Adobe Experience Platform, Amazon S3, AWS, Amplitude, BigCommerce, and Braze.

What security practices does Zeta describe?

Its documentation describes SAML 2.0 single sign-on, IP whitelisting, and multi-factor authentication. Zeta says its information security management system is based on ISO 27001 best practices.

Facts from Zeta CDP's own pages

Activation channels: The CDP page lists native support for email, mobile, web, and paid media, plus out-of-the-box integrations and an extensible connector framework. · zetaglobal.com, 3 Oct 2026
AI: Zeta describes predictive, generative, and agentic AI for onboarding, segmentation, and personalization, including an agentic onboarding manager. · zetaglobal.com, 3 Oct 2026
AI features: Zeta says its predictive, generative, and agentic AI supports onboarding, segmentation, personalization, lead scoring, pricing, bundling, and behavior-based triggers. · zetaglobal.com, 4 Oct 2026
Audience: Zeta describes its platform as serving enterprises and its CDP as supporting marketers seeking to unify data and activate engagement across channels. · zetaglobal.com, 4 Oct 2026
Channels: The CDP supports cross-channel orchestration across email, mobile, web, and paid media. · zetaglobal.com, 4 Oct 2026
Customer profiles: It ingests, cleanses, and unifies data from any source into continuously enriched, activation-ready profiles. · zetaglobal.com, 4 Oct 2026
Data architecture: Zeta describes its architecture as flexible and schemaless, with real-time processing at enterprise scale and a low-code interface for data configuration. · zetaglobal.com, 4 Oct 2026
Enrichment and insights: Profiles can be augmented with identity, demographic, behavioral, transactional, location, and intent signals, with dashboards for customer, competitor, and market intelligence. · zetaglobal.com, 4 Oct 2026
First-party data: Grow by Zeta offers sign-ups, questionnaires, polls, quizzes, and sweepstakes to collect owned, permissioned data through interactive experiences. · zetaglobal.com, 3 Oct 2026
First-party data capture: Grow by Zeta supports interactive experiences such as sign-ups, questionnaires, polls, quizzes, and sweepstakes to collect permissioned first- and zero-party data. · zetaglobal.com, 4 Oct 2026
Founded: 2007 · zetaglobal.com, 28 Sept 2026
Headquarters: New York City, United States · zetaglobal.com, 28 Sept 2026
Identity resolution: The product can connect first-party data to Zeta’s Data Cloud of 245+ million U.S. consumers and convert anonymous web traffic into known individuals. · zetaglobal.com, 4 Oct 2026
Integrations: Zeta lists integrations including Adobe Audience Manager, Adobe Campaign, Adobe Experience Platform, Amazon S3, AWS, Amplitude, Braze, and BigCommerce. · zetaglobal.com, 4 Oct 2026
Integration support: Zeta invites customers to ask about integrations that are not listed and offers an extensible connector framework. · zetaglobal.com, 4 Oct 2026
Pricing and access: The CDP page invites visitors to request a personalized demo; it does not state a price, free plan, or trial terms. · zetaglobal.com, 3 Oct 2026
Privacy and security: Zeta says its information security management system is based on ISO 27001 best practices and covers company and client information, processing, and incident response. · knowledgebase.zetaglobal.com, 4 Oct 2026
Privacy and security practices: Zeta says its information security management system is based on ISO 27001 best practices and that it supports client deletion and opt-out requests through multiple processes, including APIs. · knowledgebase.zetaglobal.com, 3 Oct 2026
Profiles: It ingests, cleanses, and unifies data from any source into continuously enriched profiles for customers and prospects. · zetaglobal.com, 3 Oct 2026
Purpose: Zeta CDP unifies data and identity to support individualized marketing across channels and throughout the customer lifecycle. · zetaglobal.com, 4 Oct 2026
Salesforce integration: Zeta’s Salesforce CRM integration supports creating and syndicating customers from the Zeta Marketing Platform to Salesforce CRM. · knowledgebase.zetaglobal.com, 3 Oct 2026
Security: Zeta’s platform documentation describes SAML 2.0 single sign-on, IP whitelisting for the UI, APIs, and FTPs, and multi-factor authentication. · knowledgebase.zetaglobal.com, 3 Oct 2026
Security documentation: Zeta’s Trust Center lets users request access to security documentation and directs visitors to product-specific information, including ZMP. · trust.zetaglobal.com, 4 Oct 2026
Services and support: The CDP page says Zeta provides account management and professional services to help map a data and omnichannel activation strategy. · zetaglobal.com, 4 Oct 2026

Where Zeta CDP stands on Freedom251

Customer Data Platforms#43 of 58